Harvardmaniac
A trader normally makes a profit of 40% on items he sells. If he reduces the price by 10%, his sales increase by 40%. Let X be the total profit when he does not reduce the price , and Y the total profit of when he reduces the price . What is the ratio of Y to X ?
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GMAT Club Forum mobile appLet the cost price of the item be p
thus the selling price, which is fetching 40% profit, will be 1.40p
lets say at this price he sells a total of n items
thus his total profit will be X = Revenue - Total Cost = 1.4pn - pn = 0.4pn
Now, The selling price is being reduced by 10%
therefore new selling price will be = 1.4p * .9 = 1.26p
Now the sales quantity is also getting increased by 40%
thus new quantity of sold items is 1.4n
New profit Y = 1.26p * 1.4n - pn = (1.764-1)pn
So X/Y = 0.4pn/0.764pn = 0.5 (approximately)
therefore Y/X will be 2 (approx)