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Bunuel
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Answer E does not necessarily lead to higher sales.
As no information is given about consumer behaviour, one should not make assumptions about consumer preferences regarding Price VS Quality of staples.
In addition, the fact that the superior stapler only works with staples from one company, might require a higher effort when buying staples as you cannot just buy any staple available. Therefore it is not safe to assume that a superior and more expensive product necesarily leads to higher sales.

In a market that is doubling in just three years, it is very likely to achieve an increased sales of staples. Otherwise it means your market share drops drastically and , assuming all variables are constant, no reason is given to assume such a drastic drop in market share. As a result of increased sales of staplers that only function with the staple produced by the same company, the plan enables the company to secure higher revenues for the future.
Therefore answer B is correct in my opinion.
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