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655-705 (Hard)|   Assumption|               
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ngochuyen1904
Premise:
Goal: Improve customer relation
Plan: Requiring low employee morale smile (this is fake smile)
Other information: Customers could tell fake smiles from genuine smile
Conclusion:
“Smile initiatives” are unlikely to achieve their goal
Pre-think:
For low morale employees:
 Before the initiative they show:
• Only low-morale facial expressions (1) Created -10 points of customers’ satisfaction
 After the initiative they show:
• Low-morale facial expressions (1) Created -6 points of customers’ satisfaction
• Fake smiles (2) Created -10 points of customers’ satisfaction
Total: Created -8 points of customers’ satisfaction
Look at the table above, if customers' feelings about fake smiles are better than their feelings about the other facial expressions clearly the initiative helped increases 2 points of customers’ satisfaction
This weakens our conclusion
Example above is exactly what option B is telling us
­Thanks for sharing your reasoning. Truthfully it is still hard for me to accept the ANS B, but it help me with my own version. I hope my post helps others who still look for the right wording to their brain, just like me.
Goal: Improve Customer Relationship by SMILE
How: Customer with low morale are forced to SMILE upon contact.
Conclusion: Plan unlikely to achieve its goal
Premise: Customer can tell Fake Smile apart and it prompts negative feelings
Assumption required: Making sure even if they smile, it wont improve the Customer Relationship
ANS B. Customers’ feelings about fake smiles are no better than their feelings about the other facial expressions employees with low morale are likely to have.
With this maximum impact capped, it keeps the problem at hand. 
SMILE =< Other Facial Expression (OFE)
Cases:
SMILE = OFE : Steady Customer Relationship (No Improvement)
SMILE < OFE : Worsening the Customer Relationship
However:
SMILE > OFE : Improves Customer Relationship
Keep fighting GMAT Fellas!!!
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The author is comparing genuine smile with fake smile , and saying that fake smile will compared with genuine smile by the consumers . The assumption of author is that, fake smile isnt better than other facial expressions of the representative
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How can I solve this using negation?
KarishmaB


Plan: Enforce smile initiative.
Target: Improve customer relations
Employees have low morale so smiling has to be enforced.
Customers can tell fake smiles which promote negative feelings.

Conclusion: The plan will not achieve target.

We are looking for an assumption on which our conclusion depends. We are saying that customer relations will not improve because fake smiles promote negative emotions (instead of the presumably positive emotions induced by genuine smiles).
What if the negative emotions induced by fake smiles and better than the negative emotions induced by frowns?
Consider this: Since the employees have low morale, what if they usually carry frowns around? Now, because of the initiative, they have to fake smile at customers. Fake smiles may also trigger negative emotions but far less negative than frowns. So the customer relations will improve (though they may not become excellent). Hence the target could still be achieved. To say that the plan will not achieve its target, we are assuming that customers' feelings about fake smiles are no better than their feelings about the other facial expressions employees with low morale are likely to have.

Hence (B) is correct.

A) The smile initiatives have achieved nearly complete success in getting employees to smile while they are around customers.

Irrelevant. We are saying that the plan will fail. Had the conclusion been that the plan will succeed, this might have been relevant. Even then, we are looking for improvement so even if some percentage of employees smile, we could have attained improvement.

C) The feelings that employees generate in retail customers are a principal determinant of the amount of money customers will spend at a retailer.

"Amount of money spent" is not a part of the target.

D) At the retailers who have launched the smile initiatives, none of the employees gave genuine smiles to customers before the initiatives were launched.

If some employees gave genuine smiles before, they are not being forced to smile. So they will continue to give genuine smiles. Doesn't change anything.

E) Customers rarely, if ever, have a negative reaction to a genuine smile from a retail employee.

Customers' reaction to genuine smiles is irrelevant.

Answer (B)
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nandini14
How can I solve this using negation?


(B) Customers' feelings about fake smiles are no better than their feelings about the other facial expressions employees with low morale are likely to have.

Negated (B): Customers' feelings about fake smiles are better than their feelings about the other facial expressions employees with low morale are likely to have.

If customer's feelings about fake smiles are better than their feelings about other expressions of these employees, then the initiative will lead to improvement in customer relations and hence the smiles initiative will work.

Conclusion: So the smile initiatives are unlikely to achieve their goal.

So negated (B) breaks the conclusion.

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