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# To suit the needs of corporate clients, advertising agencies

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Director
Joined: 14 Sep 2005
Posts: 984

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Location: South Korea

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14 Mar 2006, 22:53
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To suit the needs of corporate clients, advertising agencies have successfully modified a strategy originally developed for political campaigns. This strategy aims to provide clients with free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage and evoking public comment by officials.

Q) The statement above, if true, most seriously undermines which one of the following assertions?

b) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote.
c) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns.
d) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation
e) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns
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Auge um Auge, Zahn um Zahn !

Kudos [?]: 215 [0], given: 0

GMAT Club Legend
Joined: 07 Jul 2004
Posts: 5034

Kudos [?]: 437 [0], given: 0

Location: Singapore

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14 Mar 2006, 23:04
b) - Not really useful. We do not know how consumers will be influenced if this strategy is adopted for corporate customers.
c) - Not important who borrows from who as we're not told how consumers will be affected by the ads.
d) - Irrelevant
e) - Not important

I would go for A. If the usefullness is based on how much the ad persuades the audiences, then it does not matter if there is free publicity, lots of air time and public comments from officials.

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Director
Joined: 06 Feb 2006
Posts: 893

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15 Mar 2006, 01:14
One more for A.

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Director
Joined: 27 Feb 2006
Posts: 621

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15 Mar 2006, 03:00
^ A ^

The arfument talks about the strategy only with its benefits towards the clients. It will provide free publicity, air time, prime-time media coverage and public comment by officials. However, if we assume that A is true, we can understand that the argument neglects this idea. The important point is the success in persuading the audience not the benefits for the clients.

b) one-sided idea. nothing, related with the strategy mentioned in the argument.

c) This will not challenge the idea

d) "goodwill .." ---> irrelevant

e) again this knowledge is of no use

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Senior Manager
Joined: 22 Nov 2005
Posts: 474

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15 Mar 2006, 09:41
Its A, as explained above

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Senior Manager
Joined: 08 Jun 2004
Posts: 494

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Location: Europe

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15 Mar 2006, 11:19
One more for 'A'.

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Intern
Joined: 20 Jul 2005
Posts: 21

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15 Mar 2006, 15:08
I cautiously choose A and was glad to find out that it is A indeed. None of the other 4 choices are waekend or undermined (Most of them are not even related to the topic)

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Manager
Joined: 06 Aug 2005
Posts: 89

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Location: Minneapolis

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15 Mar 2006, 22:01
One more vote for A

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Director
Joined: 26 Sep 2005
Posts: 571

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Location: Munich,Germany

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15 Mar 2006, 22:13
go A go

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15 Mar 2006, 22:13
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