Quote:
Zsa Zsa has just opened a beauty salon in her neighborhood. The neighborhood already has two salonsone that caters mostly to older women and one that seems to cater to a general clientele. Zsa Zsa has decided to cater to young clientele to create a niche for herself in the neighborhood.
Zsa Zsas plan of action is based on all of the following assumptions EXCEPT -
A. enough young people live in the neighborhood to establish a large enough client base
B. Zsa Zsa can provide the styles and services that will appeal to younger customers.
C. younger clients in Zsa Zsa’s neighborhood will be able to afford her services.
D. Zsa Zsa will establish friendly relationships with the owners of the other salons.
E. young clients desire services and styles that are not available at the other salons.
ARGUMENT
[plan] ZZ plans to open a salon to cater to the young; [premise] other two salons cater to the old and general clientele.
[assum] ZZ must assume that there are enough young's to create a niche, her services will appeal to them, they will be able to afford it etc…
(A) if there weren't any young, how could she create such niche?
(B) if her services don't appeal the young, why would they bother paying for it?
(C) if her services weren't affordable, how could the young pay or become customers?
(E) if the general salon already has everything the young want, why would they go to use ZZs?
Answer (D): friend/foe with the other salons won't change her plan, since they cater to different customers.