pranjalsethi wrote:
I request someone to Kindly explain question 5 in detail. Thanks in advance!
Hey
pranjalsethi,
For question 5, lets first try to break the question stem and understand what the question is actually asking for -
Quote:
The passage suggests that Kirmani would be most likely to agree with which of the following statements about consumers' perceptions of the relationship between the frequency with which a product is advertised and the product's quality?
If you read the above bolded and highlighted part, you can make out that the question is asking that Kirman, a person mentioned in the passage, will agree on something about consumer's perceptions of a relation between advertisement frequency of a product and quality of the same product from the below options. So which one option can he likely agree to.
Before, we move on to the options, we should quickly just jump back to the passage to find what Kirman implies [means] on the relation between frequency and quality of the product. So we refer to the following excerpt from the passage -
If consumers perceive excessive advertising effort as a sign of a manufacturer's desperation, the result may be less favorable brand perceptionsThis means that Kirman believes, if a manufacturer is
EXCESSIVELY ADVERTISING, then he
MIGHT NOT BE CONFIDENT in the product's quality
I have highlighted the word 'Might' here to help understand that excessive advertising does not
all the time mean bad quality, but
most of the times it could mean.
Now with this understanding let's look at the options -
Quote:
(A) Consumers' perceptions about the frequency with which an advertisement appears are their primary consideration when evaluating an advertisement's claims about product quality.
Frequency is the primary concern ???
As per the passage, kirman at no point mentions it to be a primary consideration.
Moreover, we should be wary of such words in the options. Such words, until explicitly mentioned, are part of the wrong option choices.
IncorrectQuote:
(B) Because most consumers do not notice the frequency of advertisement, it has little impact on most consumers' expectations regarding product quality.
Most consumers do not notice ???
They do notice, that is what Kirman studies say. This seems to be in a conflict with the passage.
IncorrectQuote:
(C) Consumers perceive frequency of advertisement as a signal about product quality only when the advertisement is for a product that is newly on the market.
Nowhere in the passage, can we see kirman mentioning different expectations of consumers as per the age of the product in the market.
Out of Scope.
IncorrectQuote:
(D) The frequency of advertisement is not always perceived by consumers to indicate that manufacturers are highly confident about their products' quality.
By POE, we are left with this one only, but just to understand this, lets see what does it say -
Frequency of advertisement -> Not always perceived by consumers -> indicator -> manufacturers are highly confident about their products' quality
Yes this exactly what Kirman is meaning to say. [Matches what we inferred above before moving to the options].
CorrectQuote:
(E) Consumers who try a new product that has been frequently advertised are likely to perceive the advertisement's frequency as having been an accurate indicator of the product's quality.
Similar to option (C).
Nowhere in the passage, can we see kirman mentioning different expectations of consumers as per the age of the product in the market.
Out of Scope.
Incorrect