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# Among the more effective kinds of publicity

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Among the more effective kinds of publicity [#permalink]

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22 Jul 2013, 19:06
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Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book's publisher.

Which of the following conclusions is best supported by the information above?

A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.
B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book's publisher, magazine editors are unwilling to publish excerpts from new books.
C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book.
D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published.
E) Books that are suitable for excerpting in high-circulation magazines sell more copies than book that are not suitable for excerpting.
[Reveal] Spoiler: OA
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Re: Among the more effective kinds of publicity [#permalink]

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22 Jul 2013, 19:11
I agree that A is the most relevant one among the 5 options.
But, I still don't understand the relationship between the passage and A because A seems like assumption or evidence to support the passage, not the conclusion supported by the passage.

Any explanation would be appreciated!!
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Re: Among the more effective kinds of publicity [#permalink]

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22 Jul 2013, 23:00
joonhy wrote:
I agree that A is the most relevant one among the 5 options.
But, I still don't understand the relationship between the passage and A because A seems like assumption or evidence to support the passage, not the conclusion supported by the passage.

Any explanation would be appreciated!!

Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published.

The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book's publisher.

Which of the following conclusions is best supported by the information above?

The benefits include increase in sales
A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.==> What does this mean?
If the number of people stimulated to buy the book is greater compared to the number of people discouraged to buy the book (because consider "excerpt of a book an adequate substitute for reading") the sales will increase.
This is supported by the passage, because correspond to the one of the benefits of the publicity.

Hope it helps.
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Re: Among the more effective kinds of publicity [#permalink]

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22 Jul 2013, 23:29
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joonhy wrote:
I agree that A is the most relevant one among the 5 options.
But, I still don't understand the relationship between the passage and A because A seems like assumption or evidence to support the passage, not the conclusion supported by the passage.

Any explanation would be appreciated!!

Actually (A) is an inference from the passage. You can infer/conclude it if what is given in the argument is correct.

The author says that publishing an excerpt is effective. Sales increases and you get a fee.
Since we are given that sales increases, this means that more people buy the book if you publish an excerpt. So even if there are people who do not buy the book after publishing an excerpt because the excerpt is enough for them, there are more people who buy the book because they get tantalized by the excerpt. Only then will the sales rise when you publish an excerpt.

I would like to point out that there is an assumption here in (A): The assumption is that the people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book would have bought the book had they not read the excerpt. But since no other option comes close to being a conclusion, (A) is the best choice.
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Get started with Veritas Prep GMAT On Demand for $199 Veritas Prep Reviews Intern Joined: 14 Jul 2013 Posts: 3 Followers: 0 Kudos [?]: 13 [0], given: 2 Re: Among the more effective kinds of publicity [#permalink] ### Show Tags 24 Jul 2013, 19:50 Thanks a lot! I think I was too focused on the term "conclusion". Verbal Forum Moderator Joined: 16 Jun 2012 Posts: 1132 Location: United States Followers: 278 Kudos [?]: 3112 [2] , given: 123 Re: Among the more effective kinds of publicity [#permalink] ### Show Tags 25 Jul 2013, 00:35 2 This post received KUDOS joonhy wrote: Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book's publisher. Which of the following conclusions is best supported by the information above? A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book. B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book's publisher, magazine editors are unwilling to publish excerpts from new books. C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book. D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. E) Books that are suitable for excerpting in high-circulation magazines sell more copies than book that are not suitable for excerpting. ANALYZE THE STIMULUS: Fact: Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. Fact: The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book's publisher. ANALYZE EACH ANSWER: A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book. Correct. KEY words in the stimulus are “increase in sales”. ==> when people read the excerpts, they desire to read a whole book ==> They will buy the book ==> sales increase. B) Because the financial advantage of excerpting a new book in a magazine usually accrues to the book's publisher, magazine editors are unwilling to publish excerpts from new books. Wrong. Totally wrong, the stimulus does not say “magazine editor unwilling to publish excerpts”. C) In calculating the total number of copies that a book has sold, publishers include sales of copies of magazines that featured an excerpt of the book. Wrong. Nothing about the formula to calculate the total number of copies sold. D) The effectiveness of having excerpts of a book published in a magazine, measured in terms of increased sales of a book, is proportional to the circulation of the magazine in which the excerpts are published. Wrong. Nothing about the relationship “effectiveness of having excerpts is proportional to the circulation of the magazine”. E) Books that are suitable for excerpting in high-circulation magazines sell more copies than book that are not suitable for excerpting. Wrong. TEMPTING. Even though the books that are suitable for excerpting in high-circulation magazine can increase sales, the stimulus DOES NOT say they sell more copies than other books. Hope it helps. _________________ Please +1 KUDO if my post helps. Thank you. "Designing cars consumes you; it has a hold on your spirit which is incredibly powerful. It's not something you can do part time, you have do it with all your heart and soul or you're going to get it wrong." Chris Bangle - Former BMW Chief of Design. Intern Joined: 11 Aug 2013 Posts: 5 Concentration: Finance, Marketing GMAT Date: 09-12-2013 Followers: 0 Kudos [?]: 1 [0], given: 14 Re: Among the more effective kinds of publicity [#permalink] ### Show Tags 12 Aug 2013, 12:27 Zarrolou wrote: joonhy wrote: I agree that A is the most relevant one among the 5 options. But, I still don't understand the relationship between the passage and A because A seems like assumption or evidence to support the passage, not the conclusion supported by the passage. Any explanation would be appreciated!! Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book's publisher. Which of the following conclusions is best supported by the information above? The benefits include increase in sales A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.==> What does this mean? If the number of people stimulated to buy the book is greater compared to the number of people discouraged to buy the book (because consider "excerpt of a book an adequate substitute for reading") the sales will increase. This is supported by the passage, because correspond to the one of the benefits of the publicity. Hope it helps. i m confused between A and E.............. Veritas Prep GMAT Instructor Joined: 16 Oct 2010 Posts: 7376 Location: Pune, India Followers: 2288 Kudos [?]: 15127 [1] , given: 224 Re: Among the more effective kinds of publicity [#permalink] ### Show Tags 12 Aug 2013, 22:37 1 This post received KUDOS Expert's post anilvb wrote: Zarrolou wrote: joonhy wrote: I agree that A is the most relevant one among the 5 options. But, I still don't understand the relationship between the passage and A because A seems like assumption or evidence to support the passage, not the conclusion supported by the passage. Any explanation would be appreciated!! Among the more effective kinds of publicity that publishers can get for a new book is to have excerpts of it published in a high-circulation magazine soon before the book is published. The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book's publisher. Which of the following conclusions is best supported by the information above? The benefits include increase in sales A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.==> What does this mean? If the number of people stimulated to buy the book is greater compared to the number of people discouraged to buy the book (because consider "excerpt of a book an adequate substitute for reading") the sales will increase. This is supported by the passage, because correspond to the one of the benefits of the publicity. Hope it helps. i m confused between A and E.............. The reason (E) is not correct: (E) Books that are suitable for excerpting in high-circulation magazines sell more copies than book that are not suitable for excerpting. - Incorrect The argument tells you that actual excerption (not excerption suitability) increases sales. Also the comparison "higher" is of the sales of the same book "after excerpt" with "before excerpt". The comparison is not with books whose excerpt is not published or which are not suitable for excerption. Say, a J K Rowling book which is not suitable for excerption will have higher sales than most other books even after they publish excerpts wildly. Note that the argument only says that if you publish an excerpt, the sales will be higher. Just being suitable for excerption does not increase sales. The point is that books suitable for excerpting COULD sell more copies (compared to what they will sell if they don't publish excerpts). _________________ Karishma Veritas Prep | GMAT Instructor My Blog Get started with Veritas Prep GMAT On Demand for$199

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Re: Among the more effective kinds of publicity [#permalink]

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20 Jul 2014, 22:18
VeritasPrepKarishma wrote:
joonhy wrote:
I agree that A is the most relevant one among the 5 options.
But, I still don't understand the relationship between the passage and A because A seems like assumption or evidence to support the passage, not the conclusion supported by the passage.

Any explanation would be appreciated!!

Actually (A) is an inference from the passage. You can infer/conclude it if what is given in the argument is correct.

The author says that publishing an excerpt is effective. Sales increases and you get a fee.
Since we are given that sales increases, this means that more people buy the book if you publish an excerpt. So even if there are people who do not buy the book after publishing an excerpt because the excerpt is enough for them, there are more people who buy the book because they get tantalized by the excerpt. Only then will the sales rise when you publish an excerpt.

I would like to point out that there is an assumption here in (A): The assumption is that the people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book would have bought the book had they not read the excerpt. But since no other option comes close to being a conclusion, (A) is the best choice.

Thanks for pointing it out. I was stuck at the same point. My analysis was that let's say 10 people are wiling to buy the book in the beginning, and the excerpt is released to a magazine that is read by 100 people. 60 people are discouraged to buy and 40 are encouraged --> this fact refutes option A but still increases the sale.

My question here is, what if questions like these (with an underlying assumption not so evident) appear in GMAT? is there a way around or do we just rely on our instinct?
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Re: Among the more effective kinds of publicity [#permalink]

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21 Jul 2014, 03:05
Karishma , although you have explained before but still I fail to understand how come A which is clearly an assumption for the argument be the conclusion ? I would have expected D to be a logical conclusion which relates the circulation of the magazine in which article is appearing to the increased sales. Extrapolating this relation to the logical extremities , if the circulation of magazine is zero ( i.e. no excerpts published in any magazine) , then no increased sale ( i.e. the usual default sale). On the other hand say if the circulation of magazine is high , then highly increased sale.

Clearly the ASSUMPTION over here is that people will be interested to buy the book after reading the excerpt (pt A) . So for e.g. if its a suspense book and the excerpts give away some pointers to the climax , not many people might be interested to buy the book
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Re: Among the more effective kinds of publicity [#permalink]

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21 Jul 2014, 18:13
I went for D as well. Option A does not talk about circulation. How do we know whether the question is asking about the desirability of the book or the effectiveness of circulation?
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Re: Among the more effective kinds of publicity [#permalink]

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21 Jul 2014, 22:52
gauravkaushik8591 wrote:

Thanks for pointing it out. I was stuck at the same point. My analysis was that let's say 10 people are wiling to buy the book in the beginning, and the excerpt is released to a magazine that is read by 100 people. 60 people are discouraged to buy and 40 are encouraged --> this fact refutes option A but still increases the sale.

My question here is, what if questions like these (with an underlying assumption not so evident) appear in GMAT? is there a way around or do we just rely on our instinct?

The number analysis is not correct. If 10 people were willing to buy the book, the excerpt cannot discourage 60 people since they were not interested in buying in the first place. Only 10 were interested in the first place!
This group - "The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book" has to come from the people who were interested in buying the book in the first place.

The number analysis would be something like this: If 100 people were interested in buying the book initially and then the excerpt was released, 30 of those 100 people were not interested in buying anymore because the excerpt was a good enough substitute for them. But the excerpt has to bring in another '31 or more' people who were not interested initially but are interested now in buying the book. That is when the sales will increase due to the excerpt.

Now, I hope you see that the underlying assumption is clear.
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Get started with Veritas Prep GMAT On Demand for $199 Veritas Prep Reviews Veritas Prep GMAT Instructor Joined: 16 Oct 2010 Posts: 7376 Location: Pune, India Followers: 2288 Kudos [?]: 15127 [0], given: 224 Re: Among the more effective kinds of publicity [#permalink] ### Show Tags 21 Jul 2014, 23:04 himanshujovi wrote: Karishma , although you have explained before but still I fail to understand how come A which is clearly an assumption for the argument be the conclusion ? I would have expected D to be a logical conclusion which relates the circulation of the magazine in which article is appearing to the increased sales. Extrapolating this relation to the logical extremities , if the circulation of magazine is zero ( i.e. no excerpts published in any magazine) , then no increased sale ( i.e. the usual default sale). On the other hand say if the circulation of magazine is high , then highly increased sale. Clearly the ASSUMPTION over here is that people will be interested to buy the book after reading the excerpt (pt A) . So for e.g. if its a suspense book and the excerpts give away some pointers to the climax , not many people might be interested to buy the book (A) is not an assumption. It is a clear inference. You are given "The benefits of such excerption include not only a sure increase in sales" The sure increase in sales is given as a fact. It is not the author's opinion. From this fact, you can say that definitely number of people getting encouraged to buy the book is more than the number of people getting discouraged. So from the given data in the argument, you can INFER option (A). When you have data given and you can infer something from it, it is called an inference/conclusion. When you have author's opinion (conclusion of the argument) and you need something to be true for the opinion to hold, that is an assumption. For Example: Argument 1 All A are B. All B are C. You can conclude that: All A are C. This must be true. Argument 2 All A are B. All B are C. If you conclude that 'All C are A' (your opinion, not necessarily a fact), you are assuming that A, B and C overlap. _________________ Karishma Veritas Prep | GMAT Instructor My Blog Get started with Veritas Prep GMAT On Demand for$199

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Re: Among the more effective kinds of publicity [#permalink]

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16 Sep 2014, 13:32
I eliminated choice A just because of the underlying assumption that some one who is tantalized by the excerpt in the book will be motivated enough to buy the book. Generally in Inference Questions there are no assumptions affecting the validity of an answer choice, but this official questions serves as an exception I believe.

Experts, any opinion?
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Re: Among the more effective kinds of publicity [#permalink]

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26 Oct 2014, 10:22
Logical answer is A. If more people who see the excerpt then want to buy the actual book, then posting the excerpt in high circulation magazines is indeed a good idea.
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Re: Among the more effective kinds of publicity [#permalink]

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13 Dec 2015, 16:29
VeritasPrepKarishma wrote:
joonhy wrote:
I agree that A is the most relevant one among the 5 options.
But, I still don't understand the relationship between the passage and A because A seems like assumption or evidence to support the passage, not the conclusion supported by the passage.

Any explanation would be appreciated!!

Actually (A) is an inference from the passage. You can infer/conclude it if what is given in the argument is correct.

The author says that publishing an excerpt is effective. Sales increases and you get a fee.
Since we are given that sales increases, this means that more people buy the book if you publish an excerpt. So even if there are people who do not buy the book after publishing an excerpt because the excerpt is enough for them, there are more people who buy the book because they get tantalized by the excerpt. Only then will the sales rise when you publish an excerpt.

I would like to point out that there is an assumption here in (A): The assumption is that the people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book would have bought the book had they not read the excerpt. But since no other option comes close to being a conclusion, (A) is the best choice.

http://www.beatthegmat.com/effective-ki ... 32609.html

This is a must be true question.. i.e assumption question..
going through the explaination in link above.. i understood that opt A is MUST BE TRUE.. however, at first i thought of this as conclusion question and was looking for restatement of conclusion mentioned in the argument
I figured out below as conclusion

Conclusion - The benefits of such excerption include not only a sure increase in sales but also a fee paid by the magazine to the book's publisher.

and hence felt opt D close the conclusion..
i.e. opt D somewhere specifies excerption in magazines increases sales of the book..

however, i understood how D falls apart.. from the explaination in that link..

my confusion is
1. how to get must be true/conclusion question when it is clearly specified in the stimulus as 'conclusion'
2. if i have though of stimulus as conclusion question is my pick as D wrong?? because i feld D was closest, though was confused btw A and D..
Re: Among the more effective kinds of publicity   [#permalink] 13 Dec 2015, 16:29
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