The reports increasing difficulty have always been there. This is just the latest trend, but I've seen those every year. At the same time you will notice that GMAT scores are continuing to inflate due to a greater percentage of testtakers scoring higher than average.
I don't think there's anything happening with the test per se, and even if it did we would not know or could really help it. So I would suggest to focus on the items you can control - the strategy and let the questions fall as they do.
PS. One reason people report that the test is getting harder is that everyone who works out of the test center always feels they could have done better. I have considered for a few hours after my test going back in retaking it. I never did thankfully. If I did go back I would have probably gotten a lower score because I would be focusing on finer points while most likely ignoring the big items thinking that I got them perfectly and I really don't need to pay attention to the big stuff anymore.
My advice for you is to take it one question at a time and never spend more than three minutes on a single question. It is suicide to do that. Plan to be stumped and make a decision now about how much time you will spend if you are, even if it's the first question. Plan out all scenarios.
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