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Re: In order to expand its mailing lists for e-mail advertising [#permalink]
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cherukuri1011 wrote:
In order to expand its mailing lists for e-mail advertising, the Outdoor Sports Company has been offering its customers financial incentives if they provide the e-mail addresses of their friends. However, offering such incentives is an unethical business practice, because it encourages people to exploit their personal relationships for profit, which risks damaging the integrity of those relationships.


Expanding E-Mail AMarketing ----- > Incentive to customers for offering E-Mail address of Friends.

The Process is Unethical------- > Exposes personal relationship for profits , damaging integrity and Relationship.

Which one of the following principles, if valid, most helps to justify the reasoning in the argument?

The prime attempt here must be to support the Orange highlighted Part . We must provide support to the claim made that the strategy adopted by the firm is unethical.

(A) It is unethical for people to exploit their personal relationships for profit if in doing so they risk damaging the integrity of those relationships.

Nothing new about it it has been stated in the passage.

(B) If it would be unethical to use information that was gathered in a particular way, then it is unethical to gather that information in the first place.

Irrelevant.

(C) It is an unethical business practice for a company to deliberately damage the integrity of its customers’ personal relationships in any way.

Stated in the passage.

(D) It is unethical to encourage people to engage in behavior that could damage the integrity of their personal relationships.

True , engaging in Business strategy damaging the integrity of Personal Relationship is undesirable as well as Unethical.

(E) Providing a friend’s personal information to a company in exchange for a financial reward will almost certainly damage the integrity of one’s personal relationship with that friend.

Irrelevant.


Hence IMO (D)
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Re: In order to expand its mailing lists for e-mail advertising [#permalink]
Here, the reasoning is that the company is engaging in unethical practices by encouraging its employees to unethically give out emails in return for financial benefits. So the reasoning must hold the company accountable and not the individual.
Option 1: Not regarding unethical behavior of the company but of the individual - OUT
Option 2: No information on whether information was actually gathered. Out of scope - OUT
Option 3: The company is not deliberately making its employees act unethically. They aren't being forced - OUT
Option 4: The company is indeed encouraging people to act unethically and hence it could damage their personal relaitonships - CORRECT
Option 5: Again, not regarding the company but regarding the individual - OUT
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In order to expand its mailing lists for e-mail advertising [#permalink]
cherukuri1011 wrote:
In order to expand its mailing lists for e-mail advertising, the Outdoor Sports Company has been offering its customers financial incentives if they provide the e-mail addresses of their friends. However, offering such incentives is an unethical business practice, because it encourages people to exploit their personal relationships for profit, which risks damaging the integrity of those relationships.

Prethinking : Encourage people to give out their contacts -> Unethical ... we need to justify this.
that justification should explain : How do we know it is unethical ? what defines the term unethical in this situation ?


Which one of the following principles, if valid, most helps to justify the reasoning in the argument?


(A) It is unethical for people to exploit their personal relationships for profit if in doing so they risk damaging the integrity of those relationships.
It talks about the people - not of our concern

(B) If it would be unethical to use information that was gathered in a particular way, then it is unethical to gather that information in the first place.
we are not debating unethical use - we are debating unethical business behavior

(C) It is an unethical business practice for a company to deliberately damage the integrity of its customers’ personal relationships in any way.
okk we keep it as it in convincing that damaging customer's personal relationship is unethical , but there is a flaw : Asking for email is not an deliberate attempt to damage a person's personal relationship ( the customer is free - to not/give the email if they want ) !

(D) It is unethical to encourage people to engage in behavior that could damage the integrity of their personal relationships.
The company is encouraging it's customer to engage in behavior that may damage relationship. If encouraging is Unethical then it seals / provides an air-tight logic about the company's practice being unethical.

(E) Providing a friend’s personal information to a company in exchange for a financial reward will almost certainly damage the integrity of one’s personal relationship with that friend.
We don't know that for sure .. besides we are trying to judge the company not the customer !
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In order to expand its mailing lists for e-mail advertising [#permalink]
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