Sajjad1994 , Please rate the below response to the above mentioned question.
The given argument is trying to explore the reasons for a foreign company's failure to attract customers for a copied and cheaper version of particular motorcycle X. The author says that some people claim Lack of high noise to be the main reason for sales but then dismisses the claim with 3 reasons:
1) Foreign cars are generally also quieter than their American counterparts but sell at least as well
2) TV ads highlight durability and sleek lines rather than noisiness
3) Ads typically have voiceovers or rock music rather than engine roar on the sound track
The argument seems to be lacking credibility because the assertions made are too generalised for such a specific claim.
There are three fundamental reasons to explain this. Firstly, author correlates the sales and features of car to sales and feature of a motorcycle. It might be possible that the features expectations of customer segment of cars is quite different than that of motorcycle. Noise may be a preferred feature in motorcycle but not in cars.
Secondly, author's assumption of TV ads to be a major marketing channel for bike's customer segment is a little far fetched and ill supported because people who buy bikes always takes test drives and would then know about the sounds not evident in the ads. Additionally, TV ads could infact be a small part of marketing activities for motorcycle companies. Other channels like roadshows, mouth to mouth marketing, influencer review videos might constitute a significant chunk of marketing endeavors.
Lastly author makes a casual assumption that for such a successful product which has been around for 70 years, in a market with very few competitors and with such a niche audience, people would not already be aware of noisiness of these models and would depend on ads for that information
Hence to effectively evaluate the argument and make it more logically sound, author could present some research or concrete evidence supporting that just like car, noisiness is not a requirement for motorcycles or a market research could be conducted among bike enthusiasts to find out how much bike noise matters to them.
Next we can look at the various other effective marketing channels these 2 bike companies employ and whether sound is evident in these channels.