Hi
Sajjad1994 Can you please review my essay. Thanks in advance
The writer starts the article with the description of two motorcycle companies and highlights that one of the motorcycle companies has recently entered the market but has failed to attract customers despite the low cost of its motorcycle. The writer further iterates a view that the failure to attract customers might be due to the lack of exceptionally loud noise that motorcycle X, which has manufactured for over 70 years, makes. The writer goes on to express disagreement with this view by citing two reasons. One, the foreign cars are quieter than similar American cars, but still sell as well as American cars do. Secondly, Motorcycle X is advertised for its sleek lines and durability rather than it's noise. The writer's view might be is not based full information and the article lacks important information to be certain why the new motorcycle sells less than expected.
Firstly, the writer of this article compares the market for bike with the market of cars. By citing that the foreign cars,even though they are quieter, tend to sell as well as the American cars do, the writer assumes that the customer segment for cars and bikes are different. Even though the fundamental usage of both the vehicles, that is trasportation, is same, the uses of cars and bikes is very different due to changes in seating capacitty, storage, mileage and skill required for riding. It would be illogical to compare the bike market with the car market.
Secondly, we need to have more information regarding the differences in mileage,durability, any status symbol that bike carries and other factors for both the bikes to reach the conclusion that its only because of noisiness that motorcycle X sells better. For example If there is no status symbol of luxury that motorcycle X carries, and all other things are same as well then we can be sure that noisiness is the differentiating factor because of which new motorcycle sells less.
Thirdly, even though the advertisement of motorcycle X does not show any roaring sounds of the bike. The noisiness can be implied through other signs in the advertisement. If the ads have voiceovers with rock music, it may signify the rigidness that the bike can endure and thus development such a bike with exceptionally lound noise might be a notion embedded in the customer's mind.
Hence, the writer makes a few flawed assumptions while writing the article which makes it difficult for one to agree with the writer's conclusion. Unless and until, the writer provides further details about the new bike, clarifies that there are no implied meanings in the advertisements and gives a strong evidence how the market segment of cars and bikes is comparable, the argument remains flawed and conclusion remains uncertain.