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Stacy Blackman Consulting Blog

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Sell Yourself With an MBA Resume [#permalink]

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New post 16 Feb 2016, 11:01
FROM Stacy Blackman Consulting Blog: Sell Yourself With an MBA Resume
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Demonstrate sharp communication and leadership skills when discussing your duties at work.

This post originally appeared on Stacy’s “Strictly Business” MBA Blog on U.S.News.com
The MBA resume is a whole other animal from the standard curriculum vitae designed to land you a job. The resume you tailor specifically for business schools should offer a quick snapshot of your significant work experiences and accomplishments in three areas that showcase your MBA-relevant skills.

• Leadership: Business schools want to see applicants who already have strong leadership skills. You’ll further groom your management abilities during your MBA program, but the admissions committee wants to know that the foundation is already there.

Give evidence of when you united people behind a common goal, made use of other’s talents and skills, instilled a vision, challenged the status quo, identified a new problem or prioritized the needs of the organization above personal needs.

If you formally manage one or more people, don’t leave that information out. Even if you supervise and mentor someone informally, that should go on the resume as well. If you have played a role in training peers, subordinates or even those senior to you (perhaps on a new type of software), include that on your resume. Anything that shows how you identified an opportunity and took initiative is a great thing to include.

My client, George, was concerned because he did not have a title change throughout his four years at a defense contracting company. Because he worked in an engineering function, increase in responsibility was marked by a raise instead of a new title. My colleagues and I took a look at what George did outside of work to see where he could highlight a leadership role.

George had participated in an annual charity bike ride for the past five years, and we suggested that he volunteer to coordinate the next ride. The event became this bullet point on his resume: “Led annual bike ride to raise money in support of autistic children. Recruited volunteers, coordinated vendors and managed finances. Resulted in 14% increase in revenue over prior year.”

The brief yet compelling example showed the admissions committee not only his leadership abilities, but also his emotional intelligence and service to the community – a winning trifecta every time.

• Communication: With a tech-native generation of applicants as comfortable texting, tweeting and Snapchatting as they are breathing, recruiters often gripe about mediocre writing and speaking skills of today’s newly minted MBAs.

Your MBA resume is prime real estate for showcasing savvy communication skills through crisp writing and well-chosen words. You can make even the most mundane tasks shine as you bullet-point your professional accomplishments.

Here’s a real example of a blah bullet point in a client’s first draft: “Helped with new software implementation.”

Now, a brilliant bullet point: “Spearheaded software upgrade in the San Francisco field office by coordinating with software developer, leading training sessions and facilitating implementation schedule.” The second example offers a much more comprehensive understanding of the scope of the accomplishment.

Getting rid of any technical jargon in your MBA resume also demonstrates effective communication skills. One client originally listed this bullet point on his resume: “Created VA1 Business Acquisition.” Once we translated that into something the MBA admissions audience would understand, the resume said: “Devised and launched outbound communications plan for our premier voice activated product. Product was well received and became cash flow positive within 14 months.” Much better.

• Innovation: You need to make it clear that over the course of your career, you have picked up new skills, assumed new responsibilities, developed as an individual and that all of this growth has been recognized by others.

You can convince the admissions committee that you have a track record of moving the needle by showing continual progression on the job, and by giving examples of when you went above and beyond your expected duties and delivered quantifiable results.

Some applicants have very traditional pre-MBA jobs. If you have been working as a staff consultant at Bain & Company, or as an analyst at Goldman Sachs, chances are the admissions committee will have a pretty good feel for your overall job description.

But this is also an opportunity to illustrate the things that you have done that may set you apart from the typical analyst. In addition to outlining some of your standard activities, you may want to include that you trained a newly hired analyst, led college recruiting efforts or organized an office-wide volunteer initiative. These activities may have taken less of your time, but they are a bit outside of traditional responsibilities and give great insight into how you have made a difference for your firm.

The resume is an important first step in the MBA application process because it forces applicants to take stock of their progression and think about how to articulate that in a succinct way. By focusing on these three goals, you’ll show the admissions committee exactly how you will add something new, exciting and different to their community.

Image credit: Don Higgins (CC BY-NC-SA 2.0)
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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

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Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Sage Advice from Successful MBA Applicants [#permalink]

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New post 17 Feb 2016, 09:01
FROM Stacy Blackman Consulting Blog: Sage Advice from Successful MBA Applicants
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As one group of business school applicants transitions into becoming accepted students, another group is poised to apply later this year. Why not learn from the successes, failures and decisions of those who have already walked your path?

Here, we share the insights we believe will be most helpful for future applicants.

Biggest mistake you made or almost made in this process?

For the GMAT, I didn’t give myself enough time to prepare properly.

For the application, don’t try to have too many people help you review the essays – your story will be diluted and lose its meaning. Find the important experiences and get help ensuring that your points come across with impact.

Some keys to your success?

Talk with current/recent students from the schools you are targeting. In addition to having recently completed the application process successfully, they can provide great insight to positioning at your school. In my case, my interviewer recognized my resume format as matching the schools and asked me how I was so familiar with the culture.

What did you find most challenging?

I found the broad, open-ended format for some of the essays daunting. I remember one student telling me that he didn’t apply to Stanford because of the question, “What matters most to you and why?”

What was an exercise you went through that was helpful?

I created a list of qualities that I wanted to convey and experienced that demonstrated those qualities. When working with my consultant, I organized the results into a grid to map essay questions to stories.

Not only did this reduce work on the applications, it provided clarity on more challenging open-ended questions. For example, when approaching the Stanford question at the end of my applications, I noticed a recurring theme that kept coming across in my other essays – aha, the solution to what matters most!

How did you put together the following important aspects of your story?

– why MBA?


I wanted to keep an open mind when starting out, so I wrote as many reasons as I could in the beginning. After I was a bit more honest with myself, I removed several of the reasons and reworked ones that might come across as negative.

I think that pursuing an MBA is a time to be optimistic and dream about possibilities – harness this energy and focus on your ability to enact change. After all, if you didn’t think an MBA would provide great opportunities, you would take on hundreds of thousands of dollars in debt and opportunity costs.

– why this school?

I looked for the common ground with each school and spoke with students or alums from that program. I believe that understanding the culture of the school with lead you to find the right fit, which will come across in the application.

– what are your career goals?

What was most helpful in your interview prep?

I read through several lists of interview questions and prepared talking points. My goal was to have thought through expected questions but not come across as “canned.” I prepped three or four mock sessions to get rid of the interview jitters, and made sure that two sessions were with second-year students familiar with the school’s culture.

How did you select your recommenders?

Some schools now require a direct supervisor. I’m fortunate to have a great boss and an unofficial mentor in senior management at my current company. Having worked together for about five years, they understood that going back to school would help me reach my goals.

How did you prep your recommenders?

I provided recommenders with my list of stories, essay outlines, a sample recommendation, and important qualities and themes early in the process. After they had a chance to review my information and I developed more structure in my essays, I arranged quick meetings to clarify my positioning and answer any questions.

What was helpful when you hit writer’s block?

Early on, I found talking with certain people about my ideas left me energized and excited. When I couldn’t progress, I would arrange a meeting to gather feedback and get the juices flowing.

How did you stay motivated?

Once I truly decided that I wanted to go down this path, it was never a question. Having my friends and family encourage and remind me of my goals did help, however.

Image credit: Flickr user Kyle MacDonald (CC BY-NC 2.0)
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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Doing an MBA in London [#permalink]

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New post 18 Feb 2016, 12:00
FROM Stacy Blackman Consulting Blog: Doing an MBA in London
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Just about everyone knows that life across the pond is expensive. If you’ve applied to the MBA program at London Business School or have that school on your radar for the future, you’ll want to check out this informative cost-of-living post published on the LBS Admissions Office Blog by financial aid officer, Kathleen Bell.

London Business School is a significant investment in your future, writes Bell, though the cost of living varies from person to person depending on the choices they make.

“But, we can provide you with a rough guide to understanding the cost,” Bell assures. “We’ve surveyed our student population to find out what their monthly expenses are including renting their flat, utility bills, transportation, and socialising.”

Here are some of the key points to consider/expenses to plan for:

  • Average monthly expenditure for MBA students: £2,395 ($3,433.20)
  • Average rent: £1,273.92 ($1,826.23)
  • Socializing: £452.53 ($648.72)
  • 47 percent of renters live with another person; 17 percent live with two other people
Flat sharing is a great alternative for many students, says Bell, including Arly, a 2015 MBA grad.  “He thought it was important to live close to the School and rented a flat with two other students.(…) By flat sharing, it allowed Arly to keep his cost down, which then provided the opportunity to attend more cultural treks,” Bell explains.

A majority of students choose to live close to campus, where rents ten to run higher. But, according to LBS, a number of students wish they had known how easy it was to commute to the school from anywhere across London. Living a bit further out would have reduced that significant expense.

You may also be interested in:
London Business School Fall 2016 MBA Essay Tips

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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NYU Stern Inaugurates Center for Sustainable Business [#permalink]

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New post 19 Feb 2016, 12:00
FROM Stacy Blackman Consulting Blog: NYU Stern Inaugurates Center for Sustainable Business
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The new Center for Sustainable Business at New York University’s Stern School of Business officially launched this week with $1 million in funding from the Citi Foundation to put its vision—a better world through better business—into practice.

For more than a decade, Stern and the Citi Foundation have collaborated on programming to educate students about ways for the private and public sectors to work together to address the world’s most intractable problems and stimulate sustainable economic growth.

With this new funding and the establishment of a dedicated research center under the leadership of founding Director Tensie Whelan, the school continues to invest in developing future leaders who can excel at balancing profit with principle.

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Tensie Whelan, NYU Stern

“We are grateful to the Citi Foundation for investing in our center’s vision to equip students with practical knowledge that will empower them to use sustainable business practices to innovate, reduce risk, and create competitive advantages for their future employers while protecting the planet,” said Whelan, a leading environmentalist and the former president of Rainforest Alliance.

“With global climate issues, water scarcity and the increasing rate of urbanization, business leaders can no longer afford to put sustainability on the periphery. Through new corporate case studies, coursework, research and an ongoing dialogue with the companies that are leading by example, we aim to instill a different mindset in our students,” Whelan added.

During this launch period, Whelan will introduce Stern students to the Center for Sustainable Business with a TED-style talk, “Ten Minutes to Save the World,” at the Social Innovation Symposium, hosted by the Social Enterprise Association MBA club; a Fireside Chat with CEO Guillaume Le Cunff of Nespresso USA during Social Impact Week; and a Jobs Fair, in partnership with Collectively and VICE media, in which students and prospective employers engage around the future of work and network for jobs that embrace innovation and purpose.

“The widespread approval of the Paris Climate Agreement has raised the stakes even further to accelerate global environmental and social progress,” said Brandee McHale, president of the Citi Foundation.

“We know the private sector has a critical role in helping to execute these landmark efforts and deploy solutions to the world’s most pressing sustainable development needs,” she continued. “The Citi Foundation is proud to be a founding funder of the center to help prepare the business leaders of today and tomorrow with the tools to understand and address these complex environmental and social challenges.”

You may also be interested in:
Whelan to Lead NYU Stern’s New Center for Sustainable Business

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Yes, You Should Thank Your MBA Interviewer [#permalink]

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New post 22 Feb 2016, 13:01
FROM Stacy Blackman Consulting Blog: Yes, You Should Thank Your MBA Interviewer
Our clients often ask us if they should write thank-you notes to their interviewers. While handwritten messages of appreciation will always be a classy move—and we certainly encourage applicants to write such notes if they’re so inclined—an email message is just as acceptable in this day and age.

Plus, you know it will get to your interviewer more quickly, perhaps before they need to turn in their notes or (if they’re part of the AdCom) make a final decision about your candidacy.

The most important thing is to ensure you have your interviewer’s contact information. This is especially critical if your discussion is taking place on campus and you won’t know who your interviewer is going to be until you arrive. Don’t forget to ask for that person’s business card when you’re wrapping up!

If you’re interviewing with a local alum, then you’ll have already been supplied with their email address.

As for the content of the message, you shouldn’t feel the need to go on and on. There are only two must-includes: 1) thank the interviewer for his or her time and 2) reiterate your interest in the program. If you can throw in a sentence or two that references something you talked about, all the better.

But a thank-you note is not the place to try and sell yourself any further or write another mini-essay. The point is to show that you’re excited about and thankful for the opportunity to be considered for a spot in Program X.

Some AdComs need to make accept and denial decisions very quickly, so you shouldn’t let more than 24 hours go by before you send your message. If you interviewed in the morning, send it before the business day is over. If your talk was in the late afternoon or evening, get your email out first thing the next morning.

If you have to type out a quick message from your phone because you’ll be traveling back home after the interview, please don’t forget to read things over carefully to ensure spellcheck or auto-correct didn’t do you wrong. You don’t want the last impression you leave to be a negative one!

Finally, don’t worry if you don’t get a response after you’ve sent your message. Some schools have strict policies regarding post-interview contact with applicants and don’t want to risk their communication being misinterpreted.

Have MBA hopefuls been accepted to their dream programs without writing any sort of thank-you note? Yes, of course. But showing that you have manners and are aware of the proper etiquette is never a bad move—it’s just the right thing to do.

Remember:

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*** Do you want to stay on top of the application process with timely tips like these? Please subscribe to our weekly newsletter and you’ll receive our expert advice straight in your mailbox before it appears on the blog, plus special offers, promotions, discounts, invitations to events, and more.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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MBA Remains a Strong Value Proposition, Says GMAC Survey [#permalink]

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New post 23 Feb 2016, 07:01
FROM Stacy Blackman Consulting Blog: MBA Remains a Strong Value Proposition, Says GMAC Survey
The return on investment, or ROI, of a full-time two-year MBA fluctuates in accordance with prevailing economic conditions, yet it has remained positive three years after graduation in 19 of the past 20 years, according to findings in the Graduate Management Admission Council‘s (GMAC) 2016 Alumni Perspectives Survey Report published today.

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Of the more than 14,000 alumni surveyed, a vast majority said their education was personally (93 percent of respondents), professionally (89 percent), and financially (75 percent) rewarding. More than 4 in 5 alumni expressed satisfaction with their education.

“People make the decision to invest in a graduate management education to meet a variety of different aspirations and needs, and the vast majority are enthusiastic about their investment and inspired by their experience,” said Bob Alig, GMAC’s executive vice president for school products.

“Business schools enable students to develop the knowledge, skills and abilities needed for career success and to achieve personal and financial fulfillment,” he added.

Financial Rewards
GMAC’s survey shows the dollar value such a degree can bring. Business school alumni earn a median of US$2.5 million in cumulative base salary over 20 years following graduation.

This is a half-million dollars more in median cumulative base salary than they would earn if they did not go to business school and had consistently earned 5 percent annual salary increases, and a million dollars more than if they did not go to business school and had consistently earned 3 percent annual salary increases.

Alumni — on average — recoup their b-school investment within 4 years after graduation depending on the type of program attended.

Survey findings also reveal that women highly value their graduate management education with 96 percent rating their degree as a good to outstanding value. They tend to receive an initial boost in salary post-degree that is similar to men — US$20,000 on average.

Nevertheless, the gender pay gap persists among business school alumni; most likely a continuation of the trend of lower salaries women earned prior to entering business school.

Professional Rewards
Graduate business degrees unlock employment opportunities in a variety of industries and job functions. They also help elevate many alumni to higher job levels in their organizations. Approximately 3 in 4 alumni (73 percent) say their degree resulted in faster career advancement. Two-thirds (68 percent) of alumni are satisfied with their current job and employer.

Satisfaction and total hours worked weekly both tend to increase as alumni move up the corporate ladder. And, a majority of alumni say their graduate management education helped them to develop their leadership potential (80 percent) and grow their professional networks (70 percent).

Nine in 10 (93 percent) alumni say they would pursue their graduate management education again. In addition, alumni are extremely likely to recommend their program to peers. Overall, the net promoter score, or NPS — a widely used metric of customer loyalty — is strong among graduates of all types of business programs.

The NPS among all graduate business programs combined is plus 45 on the net promoter scale. (An NPS higher than 0 is considered good; an NPS of plus 50 is excellent.)

Personal Rewards
Business schools enable students to develop the knowledge, skills and abilities that in turn enhance their personal well-being. Two in 3 (65 percent) survey respondents noted improved job satisfaction and 50 percent believed business school prepared them for managing work-life balance.

“The findings of this survey are further evidence that a graduate management education delivers strong personal, professional and financial value to alumni,” said Alig. “The ROI numbers illustrate that a business degree is an efficient investment in terms of recouping costs and an effective asset for accelerating alumni careers.”

GMAC conducted the Alumni Perspectives Survey in October and November 2015. The 14,279 alumni who participated in this survey represent more than 275 graduate business programs at 70 universities in 20 locations worldwide that partnered with GMAC in this study.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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The Economist Hosts Virtual MBA Fair [#permalink]

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New post 24 Feb 2016, 06:01
FROM Stacy Blackman Consulting Blog: The Economist Hosts Virtual MBA Fair
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You can never be too prepared for your business school applications, and MBA fairs are a great way to connect with admissions teams while learning about specific programs. MBA fairs that are free and conveniently take place online are even better.

At The Economist’s MBA Fair (which is taking place today and tomorrow) you’ll learn: you’ll learn:

  • Common Myths about the GMAT presented by the Graduate Management Admission Council, a.k.a. the creators of the GMAT. There are a lot of false ideas out there about this important admissions exam, so be sure to attend this session led by the makers of the exam so that you’re up to speed on what’s true and what definitely isn’t.
2.    Insider Tips for Getting onto an MBA at an Elite School presented by the head of MBA recruitment at Henley Business School. With top business schools rejecting up to 90% of their applicants, aspiring MBAs need to adopt a strategic approach to the recruitment and admissions process. Check out this important presentation for tips on selecting the right school as well as how to get in.

3.    How to enter into a $25,000 MBA scholarship contest hosted by The Economist’s Which MBA team. MBAs are a hefty investment, so twice per year The Economist awards a major MBA scholarship to the top performer in its Brightest Minds contest. Get all the details as well as your questions answered at the fair so you can enter to win.

To view the full agenda for today and tomorrow, check out the official MBA fair page. There’s still some space left and attendance is free, so what are you waiting for? See you there!

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Tuck School Gets Real About Round Three [#permalink]

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New post 25 Feb 2016, 08:01
FROM Stacy Blackman Consulting Blog: Tuck School Gets Real About Round Three
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Everyone has an opinion about submitting your MBA application in Round 3—including us here at SBC—and a lot of the conversation circles around how competitive it is and how scarce spots are.

While it may seem only candidates who are also Olympic athletes, chess champions, or have scaled Mount Everest stand a chance, the reality is there is always a spot for a great applicant in the final round. That’s why the schools have one!

The MBA admissions blog at Dartmouth’s Tuck School of Business recently published a useful post on the realities of applying in Round 3, complete with anecdotes and advice from three recent graduates who applied in the April round (as it’s known at Tuck).

Key takeaways from the post include using the optional essay to explain why you waited until the final round; making sure you share something unique about yourself with the admissions committee that will differentiate your candidacy; and obviously, only applying when your application is as strong as it can possibly be.

The good news is that applicants in Tuck’s final round still have a shot at a scholarship, can join a pre-term program with everyone else, and can definitely get a room in the dorms because the housing lottery happens in June.

If things don’t work out this season, the Tuck admissions teams says, “Have a plan B. While you may not get the outcome you hope for, the process will no doubt teach you something about yourself and help guide your next steps.”

In our experience, Round 3 is far and away the most difficult round for MBA applicants. A lackluster application will most certainly find its way to the reject pile, so be strategic when deciding the best time to apply for you.

You may also be interested in:
Evaluate in Which Round to Submit Your B-School Application

Applying to Business School in Round 3

Round 3 Attracts Maverick Applicants

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Attention, Military MBA Applicants [#permalink]

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New post 26 Feb 2016, 08:01
FROM Stacy Blackman Consulting Blog: Attention, Military MBA Applicants
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Military MBA applicants tend to blow other candidates out of the water, figuratively speaking, because they have a wealth of experience to draw from at a very young age. In fact, my very first client, many years ago, was in the military.

While many candidates can only speak to sitting in cubicles, crunching numbers for the boss, b-school applicants from the military have had to deal with highly stressful situations, think on their feet, make ethical decisions, and lead important projects.

If you have a military background, a great business school program to consider is that of Dartmouth’s Tuck School of Business. The school is hosting a special event for future military applicants on April 18, 2016. The organizers of Tuck Military Visit Day have planned a full schedule of events to help set you up for success in your MBA application process.

There will be a chance to sit in on a class, as well as attend panels hosted by members of the admissions committee, current military students, the Career Development Office and the Financial Aid Office.

If you are planning to apply to the Tuck Class of 2019, you may schedule an admissions interview if you are ready. Military Visit Day kicks off at 7:30am Monday morning, but you can get things started early by joining members of Armed Forces Alumni Association on Sunday night, April 17th, for an informal social.

Registration for Tuck’s Military Visit Day is already open, and the admissions team and military MBA students of Tuck look forward to having you in Hanover.

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Prepare for Short Answer MBA Application Essays [#permalink]

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New post 29 Feb 2016, 12:01
FROM Stacy Blackman Consulting Blog: Prepare for Short Answer MBA Application Essays
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Brainstorm before writing to keep business school essays concise.

This post originally appeared on Stacy’s “Strictly Business” MBA Blog on U.S.News.com
Ten years ago, lengthy MBA essays were a staple of business school applications. Flash forward to today, and admissions departments worldwide have reduced the word count and number of essays candidates must tackle. Whether the influence is social media, with its condensed communication style, or simply that the admissions committee has grown weary of reading thousand-word essays from thousands of applicants, it seems short and sweet is here to stay.

Many applicants struggle with short-answer essay questions because they feel like they cannot adequately convey everything they want the admissions committee to know in so few words. The challenge of these brief prompts is to give the admissions committee what they ask for while still providing a compelling snapshot of yourself.

I always advise applicants to do two things as they work on their MBA essays: make sure to answer the question asked and spend a lot of time brainstorming up front. You would be amazed at how many applicants start to answer an essay prompt and veer off-subject entirely. With such a limited word count, even answering a “why” question with a “how” response will be a turnoff to the admissions officer reviewing your application.

 The brainstorming phase is the same whether you have a word count of 750 or 200. First, find a theme, or a couple of main points, you want to convey. Consider the essay set for each MBA application as a whole, and make sure your answers do not overlap but rather build upon each other. Then whittle away anything non-essential, and always avoid the passive voice as it eats up valuable space in your allotted word count. Whenever possible, share details that show a glimpse of your personal interests or something amazing that you have done.

The Columbia Business School application, for example, asks this short-answer question: “What is your immediate post-professional MBA goal?” With a maximum of 50 characters, applicants must distill their responses into something that makes a tweet look verbose.

Though a simple question, it requires that you condense your career goals into one clear career vision statement. Rather than submitting a generic phrase like “work in finance,” the aim is specificity. Something like “real estate finance at a private equity firm” tells the admissions committee far more about your interests and goals.

The career goals essay remains ubiquitous at business schools, though the question’s presentation is evolving. At Duke University’s Fuqua School of Business, for example, the essay is broken into three parts, each with a 500-character limit, or about 100 words. First, you need to describe what you plan to do immediately after your MBA. Then you’ll explain the long-term vision for your career. Finally, since many career paths are forged through circumstance, determine what is your Plan B.

Think big picture and focus on the overall story trajectory. What would be the most logical – and interesting – progression from your current skill set and MBA education? How will your next step flow from the combination of those experiences? Ideally, your alternative path is not a massive departure, but simply shows the areas you could see yourself exploring if your primary plan doesn’t materialize.

You’ll have to boil your ideas down to a clear statement of what you plan to do, but if at all possible, the information provided in your resume, recommendation letters and other essays will logically support those plans.

It can be a challenge to show off your personality, accomplishments and aspirations in fewer words, but the short answer essays offer MBA applicants a chance to demonstrate top-notch writing skills. One of the most valuable skills in business is the ability to communicate precisely and concisely, so make sure every word counts.

Image credit: Flickr user Daniel Foster  (CC BY-NC-SA 2.0)
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UVA Darden Launches ‘IDEA’ Course [#permalink]

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New post 01 Mar 2016, 09:01
FROM Stacy Blackman Consulting Blog: UVA Darden Launches ‘IDEA’ Course


First-year students at the University of Virginia Darden School of Business will tackle some of the business world’s biggest problems as part of the new “Innovation, Design and Entrepreneurship in Action” (IDEA) course, which debuted February 23rd.

In this class, teams of students will work with leading companies, nonprofit organizations and government agencies in a variety of sectors to solve live field challenges over the next several weeks.

“We want Darden students to develop unparalleled aptitude for real-world problem solving and effective decision making.”

“IDEA is a perfect addition to Darden’s immersive, experiential learning culture,” says Professor Mike Lenox, Darden senior associate dean and chief strategy officer.

Devised in part out of student interest in more experiential learning opportunities, the new course is now required for students in the Class of 2017.

Participants will learn problem-solving skills and project management tools such as design thinking, agile project management, lean startup and data analytics. At the end of the course, students will be able to comfortably handle complex, often ambiguous problems for which there may not be one right answer.

Thirteen companies are participating in the inaugural IDEA course, including:

  • American Society of Clinical Oncology (ASCO)
  • Capital One
  • Land O’Lakes Inc.
  • LinkedIn with the Markle Foundation
Sample challenges for these companies include:

  • How can we improve the market for employers looking to hire skill-based, middle-skill employees? (LinkedIn/Markle Foundation)
  • What role should genetically modified organisms play in feeding the world in a responsible manner? (Land O’ Lakes Inc.)
  • What is the future of rewards within financial services? (Capital One)
  • How can oncology practices integrate palliative care services in a financially viable manner? (American Society of Clinical Oncology)
At the conclusion of the seven-week program, students present detailed solutions to leadership of the sponsoring company.

“In our increasingly turbulent health care environment, sharp business acumen and novel approaches to real-life problems are critically needed in the delivery of high-quality cancer care,” says Dr. Julie M. Vose, president of the American Society of Clinical Oncology.

“ASCO is delighted to participate with Darden on this innovative business curriculum, and we look forward to learning how the students address their assigned challenges.”

 Image credit: Flickr user tldagny, CC 2.0
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Columbia Business School Hosts Branding, Technology Conference [#permalink]

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New post 02 Mar 2016, 12:01
FROM Stacy Blackman Consulting Blog: Columbia Business School Hosts Branding, Technology Conference
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Next week, Columbia Business School‘s Center on Global Brand Leadership will host BRITE ’16, an annual conference that focuses on emerging trends in technology, innovation, culture, and branding.

The event, taking place March 7-8th, brings together nearly 600 leaders from an array of industries to discuss how technology and innovation are transforming the ways that companies build and sustain great brands. Now in its ninth year, this two-day conference is designed to spark conversations with innovators, marketers, entrepreneurs, and champions of social enterprise.

Featured speakers at this year’s Brite conference include:

[*]Linda Boff, Chief Marketing Officer, GE[/*]
[*]Scott Erickson, Senior Director of HoloLens, Microsoft[/*]
[*]Lew Frankfort, Chairman Emeritus, Coach, Inc.[/*]
[*]Pam Kaufman, Chief Marketing Officer, Nickelodeon Group[/*]
[*]Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather[/*]
[*]Daniel Lubetzky, Founder & CEO, KIND Snacks[/*]
[*]Gregg Renfrew, Founder & CEO, Beautycounter[/*]
[*]Michael Schrage, Author, The Innovator’s Hypothesis[/*]
[/list]
Presentation topics will include Columbia Business School’s Centennial Panel: reflections on the past and future of business and brand building; the danger of separating technology from the consumer; how successful innovators go beyond ‘user experience’ to build brands; how to market the smart home; value constellations: harness your stakeholders and differentiate your brand; and many more.

The conference will also feature panel discussions, case studies, research, demos of emerging technologies, as well as interactive discussions and peer networking opportunities.

A full agenda for the event can be found here: http://www.briteconference.com/BRITE16

Photo Credit: Paul Warchol
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Think Through Your Post-MBA Career Goals [#permalink]

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New post 03 Mar 2016, 13:01
FROM Stacy Blackman Consulting Blog: Think Through Your Post-MBA Career Goals
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While you don’t need to have your career goals set in stone when you apply to business school, you should have a very clear idea of how the MBA degree will help you prepare for your future career.

The full-time MBA admissions blog at Chicago Booth School of Business has published an informative and insightful post written by Nima Merchant, a new member of the admissions team who has just transitioned from Booth’s Career Services employer development department.

“I’ve gained a very clear perspective of what employers who hire at Booth are looking for — and how those values can be important to highlight in your application.”

Merchant suggests applicants start by studying the Booth Full-Time MBA employment report. You can get an overview of the career paths students pursue under the Profiles tab, and the Employers section details the top companies recruiting at Booth.

You’ll see trends in the career interests of students through the Function and Industries tabs, which provide a break down of full-time positions and internships accepted—plus salary ranges and the number of hires per company.

The report also shows where students find work, and the Job Source section indicates that more than 75% of all employment offers last year were facilitated through Booth, which Merchant calls a “glowing example” of the powerhouse that is the Chicago Booth alumni network.

As you prepare your MBA applications, think about your future career goals, how the program can help you reach those goals, and what you will contribute to the school as well.

“It will be essential for you to connect with students and alumni to get their personal perspectives how the MBA, and Booth, helped them get where they wanted to be,” writes Merchant.

To that end, here’s a link to Chicago Booth’s upcoming online chats, where you can engage with current students and career services staff to get answers to all of your burning questions about the resources and opportunities available at Booth.

image courtesy of Chicago Booth School of Business
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Multinational Cases Dominated in B-School ‘Oscars’ [#permalink]

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New post 04 Mar 2016, 12:01
FROM Stacy Blackman Consulting Blog: Multinational Cases Dominated in B-School ‘Oscars’
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INSEAD and Harvard Business School were the top performers at the 2016 annual Case Centre Awards, a celebration of excellence in case writing and teaching from across the globe that are now considered the case method community’s annual ‘Oscars.’

Awards for cases are presented for nine management categories plus an Overall Winner Award. Each year, an award is made to recognize an individual who has made an Outstanding Contribution to the Case Method.

The Overall Winning Case, L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai, was authored at Johns Hopkins Carey Business School by Haiyang Yang and at INSEAD by Pierre Chandon.

The case addresses an important business issue—marketing in emerging markets—and illustrates how even proven strategies need to be fundamentally reshaped to achieve success.

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Chandon also won the Outstanding Contribution to the Case Method Award. According to the awards committee, Chandon  has elevated case teaching to another level at INSEAD and his many achievements include being the first to use online case surveys systematically in his teaching at INSEAD.

“To me, great cases are like reality TV: they are about real people and real companies, they have a story and a problem to be solved, and we desperately want to know what happens next – but they are not reality and nor should they be,” says Chandon.

“They are a simplified, stylised, version of reality, which allows us to understand the fundamental business issue at hand, while being embedded in an exciting context full of suspense.”

A new award debuted in 2015 for Outstanding Case Teacher, which recognizes an excellent practitioner in the case classroom. This year, the Outstanding Case Teacher competition was won by Harvard Business School’s Anita Elberse. This is the first year that students have been invited to provide nominations.

Elberse is one of the youngest female professors to have been promoted to full professor with tenure in Harvard Business School’s history. She develops and teaches an MBA course covering entertainment, media, and sports, called Strategic Marketing in Creative Industries, which is among the most sought-after courses in Harvard’s curriculum.

For a second consecutive year, winning cases showed a focus on multinational companies (eg GE, IKEA, L’Oréal), especially on those with a new media and technology basis (eg Amazon, Apple, Netflix, Uber).

Companies pioneering new and alternative approaches to technology and business leadership were strongly represented (eg AirThread, International Livestock Research Institute (ILRI), New York Times, Semco Partners, Tesla Motors).

“The results of The Case Centre Awards and Competitions 2016 reflect the diversity of faculty providing topical and relevant materials to the next generation of business people currently learning across the globe,” says Richard McCracken, Director of The Case Centre. “

“Top performers in 2016, INSEAD and Harvard Business School, are adding to their recent business school rankings successes, both demonstrable pedagogical excellence on their own campuses, and the impact of their original teaching materials in classrooms worldwide.”

The Case Centre is a non-profit organization that advances the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. The Case Centre Awards are in their 26th year and have been awarded on a global basis since 2011.

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Negotiating MBA Merit Scholarships [#permalink]

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New post 07 Mar 2016, 08:00
FROM Stacy Blackman Consulting Blog: Negotiating MBA Merit Scholarships
Being accepted into an MBA program is a major accomplishment that makes the months of application preparation (and worrying) all worth it. Icing on the cake is learning that you’ve also been awarded a merit scholarship.

If you suddenly find yourself with a financial incentive to attend a certain school, you’ll be understandably honored and overjoyed at your good fortune. However, if you’ve been accepted into more than one program, this unexpected twist can often make your ultimate decision that much harder.

Here’s something such lucky future students often forget: you can try to negotiate merit scholarships. This is one of those rare situations in life where—if handled professionally, of course—you really have nothing to lose.

If you received drastically different scholarship amounts for two or more programs—or were given a financial award for one school but nothing for another—why not contact the AdCom and explain your situation?

This is probably obvious, but we wouldn’t recommend naming the competing institution, sharing your offer letter or making demands. Rather, simply reach out to the admissions office, reiterate your deep interest in attending their program, and then ask if it’s possible to be considered for a higher scholarship amount (or any scholarship amount) because you now have another offer of acceptance and financial incentive on the table.

Good luck!

And remember:

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Michigan Ross Kicks Off Annual Immersive MAP Program [#permalink]

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New post 08 Mar 2016, 08:00
FROM Stacy Blackman Consulting Blog: Michigan Ross Kicks Off Annual Immersive MAP Program
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This week, the University of Michigan’s Ross School of Business kicks off its annual Multidisciplinary Action Projects (MAP) program, which embeds teams of students into a company or nonprofit to enhance their leadership skills and apply concepts from the classroom to real life business challenges.

Each year, the entire class of first-year full-time MBA students embarks on a seven-week project, spending time in the field and traveling to meet with executives on-site to tackle complex problems or uncover new opportunities for their sponsor organization.

MAP student teams undertake a variety of projects, including evaluating market entry opportunities, developing long-term strategic plans and analyzing branding efforts.

Not only does the program give students the opportunity to roll up their sleeves and get experience in the field, but it is also a differentiator for students as they work with recruiters and navigate the job market.—Dean Alison Davis-Blake

Student teams will participate in 80 projects, with 40 taking place in the U.S. and 40 abroad across 21 different countries. This year, 63 percent of full-time MBA students are working on projects outside of their home country.

Throughout the MAP experience, students apply academic concepts, problem-solving skills, and creativity to frame and resolve that challenge. At the conclusion of the project, teams deliver analysis and thorough, data-driven recommendations to the sponsor and Ross faculty in a formal presentation and written report.

The program supports a mutually beneficial collaboration between students, faculty and sponsor organizations as students have the opportunity to gain experience applying their classroom learnings and working on high-intensity projects while sponsors get insightful business recommendations for their opportunity or issue at hand.

This year’s MAP program includes:
  • Projects at the world’s largest social media and tech companies including Facebook and Amazon
  • Capital One, New York – The team will create a brand new digital commercial bank strategy to help Capital One reimagine commercial banking in a digital world
  • Shared-X, Peru – The team will research and write a feasibility study for Shared-X to vertically integrate its coffee business
  • General Motors, San Francisco, New York, Chicago – The team will develop a full business case and deployment strategy for an innovative ride sharing service
  • Make-A-Wish, Phoenix – The team will formulate strategic planning and resource modeling tools to help Make-A-Wish achieve its goal of reaching 17,000 children annually by 2020
“Over the course of the MAP project I realized the crucial importance of team communication as in a short amount of time my team had to get to know each other’s personalities and skills while also working on a project that was new to us,” said Mike Homorody, a class of 2016 MBA student who participated in a MAP project at Google in 2015.

“I had to figure out how to best share ideas in order to build consensus and influence stakeholders. MAP gave me the opportunity to reflect on my leadership and communication styles and learn how I can contribute to a high-functioning team,” Homorody said.

Since 1992, 10,032 students have worked on 1,930 projects in 97 countries with 1,329 sponsor companies. Sponsor organizations include major corporations, leading brands and nonprofits across the U.S. and around the world, spanning several sectors including technology, consumer packaged goods, healthcare, food and finance.

“Our immersive engagement with MAP students brought innovative, new perspectives to Hyatt and allowed us to continue developing leaders who take a fresh look at things every day, and we believe the experience offered rich learning experiences for these leaders of tomorrow,” said Anil Harjani, vice president of innovation at Hyatt Hotels & Resorts who oversaw a Michigan Ross MAP team in 2015.

“We recommend other organizations participate in this process to continue the dynamic forum in which academic and corporate worlds share and collaborate for mutual value.”

Image credit: Ross School of Business(CC BY-NC 2.0)
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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

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What Are My Round 3 Chances? [#permalink]

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New post 10 Mar 2016, 12:00
FROM Stacy Blackman Consulting Blog: What Are My Round 3 Chances?
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Round 3 deadlines are nearly upon us, and while the final round is the biggest gamble of the application cycle, schools have that round for a reason and use it to admit those stellar students that add something really special to their classes.

“We actually enjoy round three,” Dee Leopold, managing director of MBA admissions and financial aid at Harvard Business School, once told the Wall Street Journal. “It takes a certain amount of confidence to apply then. Those applicants march to their own drum, and we would never want to miss them.”

You should definitely use the required or optional MBA admission essays to explain to the admissions committee your reasons for waiting until the third – or final – round to apply. You don’t want anyone to jump to the conclusion that you are using round three as a last-ditch effort to get into business school in the fall after receiving rejections from other schools in earlier rounds.

Standing out from the pack is imperative, and never more so than when applying later in the game. As I mentioned in this US News blog post, if you want to do well in the admissions process, you have to communicate who you are, not just what you do.

That said, some schools offer students a better shot in the final round than others. According to a recent article in Poets and Quants, Dartmouth’s Tuck School of Business is the most final round-friendly, followed by NYU Stern School of Business, INSEAD, and Northwestern’s Kellogg School of Management.

The MBA admissions blog at Tuck School recently published a post on the realities of applying in Round 3, complete with anecdotes and advice from three recent graduates who applied in the April round (as it’s known at Tuck).

Finally, it’s important to have a Plan B in case things don’t go your way. You can always apply to a set of schools in round three knowing there is a good chance you will need to reapply to them and add in some new ones next season.

You may also be interested in:
Evaluate in Which Round to Submit Your B-School Application

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

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How to Identify a Strong MBA Essay [#permalink]

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New post 11 Mar 2016, 09:00
FROM Stacy Blackman Consulting Blog: How to Identify a Strong MBA Essay
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I recently stumbled across this quiz on Harvard Business ReviewDo You Know What a Strong B-School Application Looks Like—and I think it’s a great tool to illustrate  exactly what makes for a strong or weak answer to some of the most common MBA essay questions.

You know by now that competition for a spot at one of the world’s elite business schools is fierce, so you’ll need to come up with dynamic and compelling essays that allow the admissions committee to find out exactly what makes you interesting and unique.

Take a look at the six essay answers in this assessment and decide whether you think the sample response is weak or strong. Once your answer is registered, you’ll see detailed feedback pointing out the good or bad in each response.

It’s fun, eye-opening, and helpful, so what are you waiting for? Follow the link above and see how many essay answers you can accurately assess. It may well inform your own essay writing when the time comes to buckle down on those Fall 2017 MBA applications.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

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Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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So…You Didn’t Get Into Your Dream B-School [#permalink]

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New post 14 Mar 2016, 08:00
FROM Stacy Blackman Consulting Blog: So…You Didn’t Get Into Your Dream B-School
Did you give it your all this application season and end up with mixed results? By mixed results we mean that you were dinged by your dream school (or schools), but still got in to one or more other great programs. If that’s the case and you’re excited about heading to campus this fall, read no further. But continue on if a nagging voice in the back of your head keeps asking, “What if…?”

It’s the quintessential “bird in hand” dilemma: do you count your lucky stars that you have the option to earn an MBA from a school you were interested in enough to apply to in the first place? Or do you forego your golden ticket and give it another shot next year, hoping to land a spot at your dream school?

While the saying goes “A bird in hand is better than two in the bush,” we understand that in real life it isn’t always easy to accept an outcome you’re not 100% enthusiastic about. And there is no one-size-fits-all answer here, of course. But we can suggest this first step for your decision-making process: think long and hard (and objectively as possible) about how comfortable you are with risk.

How have you reacted in the past when you took a big chance on something and it didn’t pan out? How upset or regretful do you become when you realize an opportunity you turned down might have actually been the right choice? Asking a trusted friend or family member for their take might be helpful as well.

We’d also recommend giving yourself as much time as possible to make your final decision. It may just be that once the initial sting of any rejections wears off, you’ll realize that you’re in a very enviable position.

Remember:

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*** Do you want to stay on top of the application process with timely tips like these? Please subscribe to our weekly newsletter and you’ll receive our expert advice straight in your mailbox before it appears on the blog, plus special offers, promotions, discounts, invitations to events, and more.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

Kudos [?]: 125 [0], given: 0

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Free eBook from Wharton on ‘Becoming Digital’ [#permalink]

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New post 15 Mar 2016, 08:00
FROM Stacy Blackman Consulting Blog: Free eBook from Wharton on ‘Becoming Digital’
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Leading IT services and solutions provider Mphasis and Knowledge@Wharton, the online business analysis journal of The Wharton School, have released a free eBook, Becoming Digital: Strategies for Business and Personal Transformation.

Experts from Wharton and top executives from Fortune 500 companies show readers the way to personal and business digital transformation. In this eBook, you’ll learn how to create a “mind map” so you can steer your company from analog to digital while staying anchored amid the fast-changing pace of digital technologies.

C-level executives from a variety of industries also discuss how they tackled digital transformation within their firms and what lessons they learned through the process. In addition, readers will glean insights on how to harness both data analytics and their gut feeling to spot emerging technologies before everyone else.

Mphasis CEO and Executive Director Ganesh Ayyar pens the eBook’s foreword, providing an unusually candid insight into his own transformation as he led a $1 billion technology services firm into the new digital era.

Ayyar explains, “I started my digital journey – knowing that I might fall and fail at times – with a bit of candor about my shortcomings. In acknowledging my flaws to my team, I could truly start afresh with my digital transformation. I began looking forward to discussions with my reverse mentors, and started espousing and embracing new ideas. I even played what I prefer to call the angel’s advocate for every team experiment.”

But it’s precisely this willingness to experiment – even risking failure – that is necessary to succeeding in digital. Business leaders who adopt a philosophy of experimentation send a signal throughout the company that people should not fear failure because it is part of the transformative process, according to Jerry “Yoram” Wind, director of Wharton’s SEI Center for Advanced Studies in Management and a marketing professor at the business school.

Breakthroughs come in experimentation when people get over their natural inclination to be risk-averse. “That is why it is important to celebrate lessons learned from failures, as well as successes,” Wind says.

Wharton professors provide these and other original insights, as well as research, on digital transformation, with discussions revolving around the eBook’s three main themes: Transformation of the leader’s mindset, balancing the analog and digital parts of business and gaining the ability to spot future technological trends.

Here are some excerpts from the eBook’s one-on-one profiles:

  • “We have to constantly keep ahead and think about what the next big thing is,” Chieh Huang, Chief Executive Officer at tech start-up Boxed
  • “Thirty years ago, in the mainframe era, we were masters of the universe. We set the pace of how fast technology moved and we were owners of the tech world. Then the Internet and the PC era came around,” Dana Deasy, Chief Information Officer, JPMorgan Chase
  • “It’s our responsibility to help the business reinvent itself. It’s very important that we [in IT] should not believe that it is only our responsibility, because if we do, we will fail. It is the entire business’s responsibility to think about how to continue to reinvent itself,” Dale Danilewitz, Chief Information Officer, AmerisourceBergen
  • “Publishing is in a tumultuous period of rapid change. What we’ve done in the past couple of years – and this is a huge part of our digital transformation – is become much smarter about the end consumer, not at all to disintermediate the bookseller but rather to be able to market to readers more effectively on the bookseller’s behalf,” Angela Tribelli, Chief Marketing Officer, HarperCollins
  • “We’re really focused on providing an excellent digital experience, whether that’s online, mobile or some combination, in order to support what our clients are trying to do,” Hugh Westermeyer, Deputy CIO at First Republic Bank
The eBook is available for free download in more than 200 countries through Amazon Kindle, Apple iBooks, Barnes & Noble Nook, Ganxy, Google Play, and Kobo. The eBook can be read on any of the retailers’ e-readers or by downloading a retailer’s eBook app to your computer desktop, tablet, or phone.

For more information, visit Becoming Digital: Strategies for Business and Personal Transformation here and at http://www.knowledgeatwharton.com/books/library/becoming-digital.

Image credit: ebayink(CC BY-NC-ND 2.0)
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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

Kudos [?]: 125 [0], given: 0

Free eBook from Wharton on ‘Becoming Digital’   [#permalink] 15 Mar 2016, 08:00

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