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V10-29

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V10-29  [#permalink]

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New post 15 Sep 2015, 11:52
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A
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  35% (medium)

Question Stats:

66% (00:41) correct 34% (00:33) wrong based on 119 sessions

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Band Member 1: For the past year, we spent money on an advertising campaign to promote ourselves on social media, and we gained 100,000 fans. Clearly, the advertising campaign was worthwhile.

Band Member 2: Although we gained 100,000 fans on social media, the digital sales of our music in terms of number of units sold have remained flat. Thus, the advertising campaign was just an additional expense and wound up costing us money.

Which of the following demonstrates a flaw in the reasoning of Band Member 2?


A. Most of the new fans can listen to the band’s music for free
B. Gaining new fans through social media often results in additional sales of older music, which would otherwise decline
C. People often express an interest in a products on social media in order to become eligible for free giveaways
D. Attendance at the band’s concerts has declined
E. The main online sales platform for distributing the band’s music decreased prices over the past year

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Re V10-29  [#permalink]

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New post 15 Sep 2015, 11:52
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Official Solution:


Band Member 1: For the past year, we spent money on an advertising campaign to promote ourselves on social media, and we gained 100,000 fans. Clearly, the advertising campaign was worthwhile.

Band Member 2: Although we gained 100,000 fans on social media, the digital sales of our music in terms of number of units sold have remained flat. Thus, the advertising campaign was just an additional expense and wound up costing us money.

Which of the following demonstrates a flaw in the reasoning of Band Member 2?


A. Most of the new fans can listen to the band’s music for free
B. Gaining new fans through social media often results in additional sales of older music, which would otherwise decline
C. People often express an interest in a products on social media in order to become eligible for free giveaways
D. Attendance at the band’s concerts has declined
E. The main online sales platform for distributing the band’s music decreased prices over the past year


(A) This choice actually supports the contention of Band Member 2.

(B) Correct. This choice suggests that if the band had not spent money on the social media campaign, its digital sales would have decreased, rather than remaining flat. Thus, the advertising campaign was not just an additional expense since it did lead to additional sales.

(C) This choice suggests that Band Member 2 is correct that the new fans will not make purchases.

(D) Thus choice supports Band Member 2’s contention that the social media campaign was just an additional expense.

(E) If prices for the band’s music decreased and sales were flat, this would suggest that the social media campaign was not worthwhile for generating revenue.


Answer: B
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Re: V10-29  [#permalink]

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New post 04 Nov 2015, 06:16
Bad question. Actually answer E works well here because the campaign might have helped to increase the number of songs being sold on the back of the falling prices in order to have the sales flat.
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Re: V10-29  [#permalink]

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New post 29 May 2016, 09:21
CorporateFinancier wrote:
Bad question. Actually answer E works well here because the campaign might have helped to increase the number of songs being sold on the back of the falling prices in order to have the sales flat.


I agree,
unless we intend for "digital sales" the sales in "units sold", right?
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Re: V10-29  [#permalink]

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New post 31 May 2016, 07:45
1
Avigano wrote:
CorporateFinancier wrote:
Bad question. Actually answer E works well here because the campaign might have helped to increase the number of songs being sold on the back of the falling prices in order to have the sales flat.


I agree,
unless we intend for "digital sales" the sales in "units sold", right?


Thank you for pointing out. The question wording has been slightly modified to remove this ambiguity.
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Re: V10-29  [#permalink]

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New post 13 Jul 2016, 06:59
Band Member 1: For the past year, we spent money on an advertising campaign to promote ourselves on social media, and we gained 100,000 fans. Clearly, the advertising campaign was worthwhile.

Band Member 2: Although we gained 100,000 fans on social media, the digital sales of our music in terms of number of units sold have remained flat. Thus, the advertising campaign was just an additional expense and wound up costing us money.

Which of the following demonstrates a flaw in the reasoning of Band Member 2?


A. Most of the new fans can listen to the band’s music for free
B. Gaining new fans through social media often results in additional sales of older music, which would otherwise decline
C. People often express an interest in a products on social media in order to become eligible for free giveaways
D. Attendance at the band’s concerts has declined
E. The main online sales platform for distributing the band’s music decreased prices over the past year


Hey,

Does E) help answering the Q better?
Acc to me : the main online sales platform for distributing the band's music decreased prices ------> it means that the platform decreased prices for distributing the music. Hence effectively the same number of albums( music) was sold at a lower price than before. Plus its also written that "the digital sales of our music in terms of number of units sold have remained flat. Thus, the advertising campaign ....." [b]in terms of number of units sold[b]

Can someone please shed more light on this?
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Re: V10-29  [#permalink]

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New post 13 Jul 2016, 07:00
Band Member 1: For the past year, we spent money on an advertising campaign to promote ourselves on social media, and we gained 100,000 fans. Clearly, the advertising campaign was worthwhile.

Band Member 2: Although we gained 100,000 fans on social media, the digital sales of our music in terms of number of units sold have remained flat. Thus, the advertising campaign was just an additional expense and wound up costing us money.

Which of the following demonstrates a flaw in the reasoning of Band Member 2?


A. Most of the new fans can listen to the band’s music for free
B. Gaining new fans through social media often results in additional sales of older music, which would otherwise decline
C. People often express an interest in a products on social media in order to become eligible for free giveaways
D. Attendance at the band’s concerts has declined
E. The main online sales platform for distributing the band’s music decreased prices over the past year


Hey,

Does E) help answering the Q better?
Acc to me : the main online sales platform for distributing the band's music decreased prices ------> it means that the platform decreased prices for distributing the music. Hence effectively the same number of albums( music) was sold at a lower price than before. Plus its also written that "the digital sales of our music in terms of number of units sold have remained flat. Thus, the advertising campaign ....." [b]in terms of number of units sold[b]

Can someone please shed more light on this?
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Re: V10-29  [#permalink]

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New post 13 Jul 2016, 18:16
1
aniketm.87@gmail.com wrote:
Band Member 1: For the past year, we spent money on an advertising campaign to promote ourselves on social media, and we gained 100,000 fans. Clearly, the advertising campaign was worthwhile.

Band Member 2: Although we gained 100,000 fans on social media, the digital sales of our music in terms of number of units sold have remained flat. Thus, the advertising campaign was just an additional expense and wound up costing us money.

Which of the following demonstrates a flaw in the reasoning of Band Member 2?


A. Most of the new fans can listen to the band’s music for free
B. Gaining new fans through social media often results in additional sales of older music, which would otherwise decline
C. People often express an interest in a products on social media in order to become eligible for free giveaways
D. Attendance at the band’s concerts has declined
E. The main online sales platform for distributing the band’s music decreased prices over the past year


Hey,

Does E) help answering the Q better?
Acc to me : the main online sales platform for distributing the band's music decreased prices ------> it means that the platform decreased prices for distributing the music. Hence effectively the same number of albums( music) was sold at a lower price than before. Plus its also written that "the digital sales of our music in terms of number of units sold have remained flat. Thus, the advertising campaign ....." [b]in terms of number of units sold[b]

Can someone please shed more light on this?


It appears that you have fallen in the typical trap of reverse logic. The question is to find a flaw in reasoning of member 2.
Option E states that the price is dropped; yet the the number of units sold did not rise, implying that advertising did not actually help because even without dropping the price the number of units sold should have risen , if the advertisement were effective. Therefore this option actually strenghtens the second member's argument.
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Re: V10-29  [#permalink]

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New post 29 Aug 2017, 07:35
Please correct typo in choice D: "a products" in " People often express an interest in a products on social media in order to become eligible for free giveaways."
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Re: V10-29  [#permalink]

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New post 13 Dec 2017, 09:33
sayantanc2k wrote:
Avigano wrote:
CorporateFinancier wrote:
Bad question. Actually answer E works well here because the campaign might have helped to increase the number of songs being sold on the back of the falling prices in order to have the sales flat.


I agree,
unless we intend for "digital sales" the sales in "units sold", right?


Thank you for pointing out. The question wording has been slightly modified to remove this ambiguity.





Unable to understand the Question. How is Answer B the correct Answer. Old music..what is the connection?
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Re: V10-29  [#permalink]

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New post 06 Apr 2018, 17:17
Bad question. I get that answer choice B is trying to be the correct answer. If it weren't for the ad campaign, the older music sales would have decreased, not remained flat. However, this requires us to assume that the old music is actually sold online, and not say in some record store. This is not stated anywhere.
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Re V10-29  [#permalink]

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New post 16 Aug 2018, 17:15
I think this is a poor-quality question and I don't agree with the explanation. None of the answer choices demonstrate a flaw in the Band Member 2's reasoning, they are a bunch of ambiguous assumptions. I've never seen an official GMAT question formatted this way.
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Re: V10-29  [#permalink]

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New post 22 Sep 2018, 05:52
I think this is a apt GMAT question, because it demands to be re-read with scrutiny.

I agree with the ambiguity of the wording of the question. But on closer look, we see that Band Member 1 mentions in his comment, that over the past year they spent on an AD campaign and gained 100,00 fans. While I too committed to option E at first, where I could find a fault with my reasoning was when it states that the online platform prices for the band's music fell over the last year and it does not further explain the sales trend as a result of the price reduction, it suggestively ends up supporting Band Member 2's statement, instead of opposing it.

The logic here is that, if something is reduced in its cost, the likelihood of people buying it should, in theory, go up. But option E merely states that online prices were reduced. Thus, based on Band Member 2's statement of the sales remaining flat, implies that no increase took place. I personally, did not select option B, but I guess through a process of elimination it is the only choice.

It is a rather tiny detail and I hope this helps clear up some doubts over the "E" vs "B" debate.
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Re: V10-29 &nbs [#permalink] 22 Sep 2018, 05:52
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