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Veterinarians generally derive some of their income from selling sever [#permalink]
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This question provides a great opportunity to utilize the "tell yourself a story about the question, and put yourself in the middle of it" method—and to consider the IMPLEMENTATION category of assumption.

In this case, imagine that YOU are the veterinarian. You derive some of your income from selling product X—which is NOT sold in supermarkets and pet stores—at your office. Someone offers you some free promotional materials for your clients, representing product Y, which is equal in quality to product X, and IS sold in supermarkets in pet stores.

Why would you not take them up on the offer? After all, product Y is equal in quality to product X, and buying product Y at these locations would be more convenient for your clients, right? Most people go to the supermarket about once a week, but the veterinarian only every few months.

Well, the answer is obvious, right? Because even when they have perfect information, humans rarely act completely altruistically / logically (implementation). You don't think, "oh, these products (Y) are equal to the ones I carry at my office (X), AND more convenient for my clients, so I should send out these materials and let my clients buy product Y elsewhere instead."

Rather, you are likely to push your clients toward your own products—not because these products are better, but because 1) they are not worse, and 2) unlike product Y, which can be bought elsewhere, you derive income from the sales of product X, which is bought in your office. In this case, self-interest (more income) trumps altruism (more convenience for your clients).

Also notice that respective price points for products X and Y are not mentioned here—so cost should be unrelated to the correct answer.

Bonus: a good analogy for this question would be hairstylists and hair products.
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Veterinarians generally derive some of their income from selling sever [#permalink]
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