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# Advertising firms know that how a product is displayed and

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Manager
Joined: 27 Jun 2008
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05 Feb 2011, 23:28
5
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Difficulty:

35% (medium)

Question Stats:

64% (00:46) correct 36% (00:56) wrong based on 419 sessions

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Advertising firms know that how a product is displayed and the reputation of a television show can determine the effectiveness of product placements.

(A) the reputation of the television show can determine
(B) the reputation of the television show is determined by
(C) the reputation with which the the television show is regarded is determined by
(D) how reputable a television show is determines
(E) how reputable a television show is can determine

Manager
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06 Feb 2011, 00:35
Firms know .... and ...

So how a product is displayed and ... (parellel structure needed) which gives D and E

1 and 2 can determine is right subject verb agreement so choice E
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06 Feb 2011, 00:53
2
Advertising firms know two things and these two things should be parallel. 1. how a product is displayed and 2 how reputable the show is. These two factors: how the product is displayed and how reputable a show is (a compound subject) determine the effectiveness.

ABC miss the ‘how //ism’ in the second part. In D, the singular verb ‘determines’ does not tally with the compound plural subject. E amends all the errors and is the answer.
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06 Feb 2011, 08:03
i get the parallelism thing, but doesnt anyone here thinks that there should be a comma between is and can,, 'is can' sounds really weird
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06 Feb 2011, 09:06
kanhaiya wrote:
i get the parallelism thing, but doesnt anyone here thinks that there should be a comma between is and can,, 'is can' sounds really weird

I looks wierd, but there is no reason for comma in the sentence.
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07 Feb 2011, 06:15
Between D and E, i go for E. This is clearly a parallelism question. But the presence of 'and' determines whether 'determines' or 'can determine' should be used.
Since only 'and' can combine 2 things ( or phrases or clauses), in this question "how a product is displayed" 'and' " how reputable a television show is", we need a plural form.
So correct answer is 'something....' and 'something...' .... can determine 'something else...
If the question was like 'something..., along with ( or in addition to)''something else...' 'determines' would be appropriate for the singular presentation.
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07 Feb 2011, 16:05
+1 E

Parallelism is necessary.
"determined by" changes the meaning.
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07 Feb 2011, 18:13
Easy E. But I selected D, thinking of E... must be tired...
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30 Mar 2011, 21:55
It is clear that E is the best option of this question. But whenever we use 'that ' in a sentence after 'and' we repeat 'that' again. From this aspect, shouldn't the correct ans be as:

Advertising firms know that how a product is displayed and that how reputable a television show is can determine the effectiveness of product placements.
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06 Apr 2011, 03:46
kanhaiya wrote:
Advertising firms know that how a product is displayed and the reputation of a television show can determine the effectiveness of product placements.

(A) the reputation of the television show can determine
(B) the reputation of the television show is determined by
(C) the reputation with which the the television show is regarded is determined by
(D) how reputable a television show is determines
(E) how reputable a television show is can determine

Subclause starts with: "that" - it contains a "sub" sentence in which the subject is: "how a product is displayed and ..."
Here ||ism comes into picture. In addition "the reputation of the television.." itself makes an individual noun phrase which does not make sense with "how a product is displayed.."
SO.. the complete subject of the subclause is :"how a product is displayed and how reputable a television show is" (a noun phrase) ... here we need a Modal verb which is the helping verb of the main verb "determine" in the subclause..
ONE has to focus on the meaning the author is trying to convey here... "determines" in D conveys a "general" truth WHERE AS author is saying that "Advertising firm" CAN analyze that...

One has to read the sentence few times in order to grasp the real meaning. A good question...
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06 Apr 2011, 04:55
after elimination E looks like the best option but it is changing the meaning of of original sentence.
1)Advertising firms know that how a product is displayed
and
2)the reputation of a television show determines the effectiveness of product placements.

couldnt find a suitable option and hence went with E)
but wasted a lot of time on this.
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06 Apr 2011, 07:06
i chose E too but somehow i dont understand why there is " is" here? can you guy please explain?
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06 Apr 2011, 10:04
E for me too
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09 Apr 2011, 22:02
E! How X is and How Y is CAN "Singular Verb"
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13 Apr 2011, 22:16
The answer is E, because of Plural Subjects.
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15 Jul 2011, 14:37
E is best, but i think there is some mistake in typing the choices
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Re: Advertising firms know that how a product is displayed and  [#permalink]

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05 Jun 2012, 03:31
to the paralleled list is not clear. could any one please explain it a bit further

regards
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Re: Advertising firms know that how a product is displayed and  [#permalink]

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03 Sep 2013, 08:22
paralleism knows that X and Y.. so going with E. D is another option but messed up in the end.
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Re: Advertising firms know that how a product is displayed and  [#permalink]

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04 Sep 2013, 07:31
good question ....but did mistake....
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Re: Advertising firms know that how a product is displayed and  [#permalink]

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14 Sep 2017, 05:00
Advertising firms know that how X can determine the effectiveness of product placements.

x = 'a product is displayed' and 'reputable a television show is'
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Re: Advertising firms know that how a product is displayed and &nbs [#permalink] 14 Sep 2017, 05:00
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