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An automaker is facing financial difficulties. The v - Weaken Question

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An automaker is facing financial difficulties. The v - Weaken Question  [#permalink]

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New post 13 Mar 2019, 06:15
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74% (01:40) correct 26% (01:58) wrong based on 77 sessions

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An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, therefore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars.

Which of the following, if true, raises the most serious doubts about the vice president’s proposal?

A. Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.

B. The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.

C. The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to 29.

D. Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.

E. The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.

Source: McGraw-Hill's GMAT
Difficulty Level: 600

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Re: An automaker is facing financial difficulties. The v - Weaken Question  [#permalink]

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New post 14 Mar 2019, 03:57
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An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, therefore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars.

Which of the following, if true, raises the most serious doubts about the vice president’s proposal?

A. Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.

B. The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.

C. The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to 29.

D. Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.

E. The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.

Source: McGraw Hill's GMAT


Definitely B
If the company is going to be declaring bankruptcy in five years, then the proposed plan will not be able to save the company in any possible way because the target age group 3-8 years old children will not be in a position to buy cars in next five years.
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Re: An automaker is facing financial difficulties. The v - Weaken Question  [#permalink]

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New post 16 Mar 2019, 23:28
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SajjadAhmad wrote:
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An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, therefore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars.


Which of the following, if true, raises the most serious doubts about the vice president’s proposal?

Conclusion : Begin an aggressive advertising campaign focused on children aged from three to eight years.

Support to the conclusion : By securing strong brand recognition with this demographic, the company will have an advantage when these customers reach an age when they can buy cars.

To weaken the proposal, try to weaken the support that helps the conclusion to be true.


A. Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.

This is a sort of strengthener as it shows that children have some say in car buying decisions of their parents, even if they can't buy the cars themselves.

B. The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.

This option hit the support to the conclusion. This shows that even if the idea of influencing children by adds becomes successful, the company will not be present to fetch the benefits of that success. This ultimately means the proposal will fail.

C. The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to 29.

This is irrelevant and does not help in weakening.

D. Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.

This is a strengthener if we consider that these children are getting influenced by adds.

E. The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.

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Re: An automaker is facing financial difficulties. The v - Weaken Question   [#permalink] 16 Mar 2019, 23:28
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