Events & Promotions
|
|
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.
Customized
for You
Track
Your Progress
Practice
Pays
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Apr 2610:00 AM EDT
-11:00 AM EDT
The Target Test Prep course represents a quantum leap forward in GMAT preparation, a radical reinterpretation of the way that students should study. Try before you buy with a 5-day, full-access trial of the course for FREE!
Apr 2711:00 AM EDT
-12:00 PM EDT
Prefer video-based learning? The Target Test Prep OnDemand course is a one-of-a-kind video masterclass featuring 400 hours of lecture-style teaching by Scott Woodbury-Stewart, founder of Target Test Prep and one of the most accomplished GMAT instructors
Apr 2808:00 AM PDT
-11:00 AM PDT
Whether you are just beginning your MBA journey or fine-tuning your path to a 700+ score, GMAT Day is designed to give you a competitive edge.
13 Mar 2019, 06:15
Kudos
Bookmarks
B
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
25%
(medium)
Question Stats:
73% (01:34) correct
27%
(02:03)
wrong
based on 176
sessions
History
Date
Time
Result
Not Attempted Yet
Note: Similar strengthen question: Click Here
Please vote and comment on the quality of this question
Please vote and comment on the quality of this question
An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, therefore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars.
Which of the following, if true, raises the most serious doubts about the vice president’s proposal?
A. Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.
B. The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.
C. The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to 29.
D. Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.
E. The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.
Source: McGraw-Hill's GMAT
Difficulty Level: 600
Difficulty Level: 600
NRJ11090
Joined: 19 Mar 2018
Last visit: 22 May 2024
Posts: 55
Own Kudos:
Given Kudos: 53
Location: India
Concentration: Operations, Strategy
Schools: IIM Udaipur '21 IIMC PGPEX"20 ISB '20 IIMA PGPX"20
GMAT 1: 600 Q42 V31
GPA: 4
WE:Operations (Energy)
14 Mar 2019, 03:57
Kudos
Bookmarks
SajjadAhmad
Definitely B
If the company is going to be declaring bankruptcy in five years, then the proposed plan will not be able to save the company in any possible way because the target age group 3-8 years old children will not be in a position to buy cars in next five years.
16 Mar 2019, 23:28
Kudos
Bookmarks
SajjadAhmad
Which of the following, if true, raises the most serious doubts about the vice president’s proposal?
Conclusion : Begin an aggressive advertising campaign focused on children aged from three to eight years.
Support to the conclusion : By securing strong brand recognition with this demographic, the company will have an advantage when these customers reach an age when they can buy cars.
To weaken the proposal, try to weaken the support that helps the conclusion to be true.
A. Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.
This is a sort of strengthener as it shows that children have some say in car buying decisions of their parents, even if they can't buy the cars themselves.
B. The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.
This option hit the support to the conclusion. This shows that even if the idea of influencing children by adds becomes successful, the company will not be present to fetch the benefits of that success. This ultimately means the proposal will fail.
C. The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to 29.
This is irrelevant and does not help in weakening.
D. Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.
This is a strengthener if we consider that these children are getting influenced by adds.
E. The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.
Not helpful
