As technology continues to progress, new avenues open for the implemen

1. Which of the following strategies, if employed by a company, would most likely result in the increased revenue mentioned by the author in the first paragraph?

answer is c)creating partnerships that allow the company to piggyback onto the existing marketing campaign of a related company

A. obtaining a list of potential clients from a third party and then employing the repeated dissemination of electronic marketing pieces in an attempt to convert such prospects : no this is recycled language and could be reversal of motive also , in passage it mentions that a business may charge non-competitive companies a fee to allow them to “piggyback” onto an existing marketing campaign and also that and also that Common transgressions in the field of Internet marketing include such obvious negatives as the use of “spam” emails—mass, unfocused solicitations and lesser annoyances such as the inclusion of large attachments that can slow down modem connections, or the sending of multiple messages to the same client list . So the strategy mentioned here is repeated emails which can be on the contrary negative one .
B. developing a web portal devoted to providing clients with up-to-date reports on the latest innovations and developments within the industry: actually its not about sharing reports on latest innovation , the strategy mentioned in passage is about creating an auxiliary website which, under the auspices of providing information or advice, offers links to a sales site, so its out
C. creating partnerships that allow the company to piggyback onto the existing marketing campaign of a related company: yes this is the answer as first para says that a business may charge non-competitive companies a fee to allow them to “piggyback” onto an existing marketing campaign as an example of how a strategy could be deployed to increase revenue
D. researching the use of the most commonly used query words in the industry and using those words as the basis of a search engine marketing strategy: infact this is reversal of facts , its a negative strategy and also this is stated only in the third para and we are talking about first para only .
E. investing in paper-based marketing initiatives to complement the implementation of electronic marketing strategies: this is wrong , author only says that effective exploitation of Internet marketing strategies, including necessary conversions of existing paper-based marketing initiatives to electronic versions, allows a business to build a larger client base and then leverage that base into increased revenue opportunities . This says about conversion from paper initiatives to elctronic , not about paper initiatives complementing elctronic strategy , seems like reversal of facts


2. Which of the following best describes the function of the first paragraph in relation to the passage as a whole?

answer is d)The author uses the first paragraph to detail a possible outcome that is then contrasted with alternate outcomes in later paragraphs.
A. The author’s main thesis is introduced in the first paragraph and then defended against charges that the thesis is incorrect in the following paragraphs: author is never defending against charges that thesis is incorrect in later paras , the thesis is that effective use of internet strategy can lead to positive outcomes , and in later paras alternate negative outcomes can also occur if some if we follow someitems inappropriately in internet strategy .
B. The first paragraph presents an exception to a general rule that is later detailed in the remaining paragraphs : no exception to any general rule is provided , author only states a possible outcome with examples and then contrasts with alternate outcomes in later paras
C. The author recommends a course of action in the first paragraph then warns of potential problems related to that course of action in the following paragraphs: author does not state or recommends any course of action , he only details a possible outcome and other alternate negative outcome possible , this is extreme language - recommends in terms of tone so its out
D. The author uses the first paragraph to detail a possible outcome that is then contrasted with alternate outcomes in later paragraph: yes this is refined language and hence the answer , in first para author details possible positive outcome based on effective usage of internet marketing strategy and then contrasts alternate negative outcomes in case of inappropriate handling of internet strategy on later paras
E. The first paragraph presents a viewpoint that is later dismissed as unrealistic in succeeding paragraphs : no viewpoint is later dismissed as unrealistic in succeeding paras - so dismissed is extreme language , author only only details possible positive outcome based on effective usage of internet marketing strategy and then contrasts alternate negative outcomes in case of inappropriate handling of internet strategy on later paras

3. Which of the following can be inferred about the use of “intuitive key phrases”?

answer : a)The use of such a phrase will result in the failure to generate a “hit” in over 70% of cases.

A. The use of such a phrase will result in the failure to generate a “hit” in over 70% of cases: yes this is true , its just flip of following language in para 3 - One study found that use of “intuitive key phrases,” that is, use of the top five words most often associated with a particular product or service, resulted in a successful “hit,” or link to a specific site, less than 30% of the time .

B. A business that generates “hits” from such queries more than 30% of the time most likely has few competitors in its field : actually in para 3 two items with equal probability are stated as reasons for less than 30% success -the relative paucity of users who actually use such phrases in their query search as well as by the presence of multitudes of companies who have also linked their marketing campaign to the use of such phrases . So we cannot say its likely because of one item less competitors .
C. Such phrases are so designated because of the frequency with which prospective clients employ them when using search engines :
no its not about frequency with which prospective clients employ them why they are designated as intuitive phrases rather they are use of the top five words most often associated with a particular product or service as per para 3
D. Using intuitive key phrases in a search query will connect the user with one of the top five companies in a particular industry in approximately 30% of the instances:no this is not the case , passage just mentions that these are use of the top five words most often associated with a particular product or service and their usage resulted in a successful “hit,” or link to a specific site, less than 30% of the time. No such connection to top five companies in particular industry is talked about in passage
E. Avoiding the use of such phrases will result in optimal revenue for a particular product or service:passage does not say that avoiding these will result in optimal revenue , it just says that using these will lead to successful “hit,” or link to a specific site, less than 30% of the time, so out

4. The primary purpose of the passage is to
answer is c)Suggest caution when undertaking a specific course of action.

A. Advocate a specific course of action despite potential objections to that course of action: advocating is a very extreme language here , author has never advocated a specific course of action , he just suggested possible positive and negative outcomes when using an internet marketing strategy , so this is out
B. Detail the advantages of a particular business strategy while minimizing the potential risks:author is not detailing advantages while minimizing risks , he has just suggested possible positive and negative outcomes when using an internet marketing strategy , so this is out
C. Suggest caution when undertaking a specific course of action: yes , this is the refined language that we can use as author tells us about one opportunity that represents myraid opportunities and pitfalls and then discusses both positive and negative outcomes of internet strategy based on how effectively or inappropriately its handled
D. Illustrate various ways in which a business initiative may fail to succeed: passage is not only about illustration of ways business initiative may fail to succeed , in first para how business initiative may succeed is also mentioned , so this is out
E. Temper a discussion of the positive aspects of a strategy by introducing more common negative results: no author's intention is not to
temper a discussion of positive aspects by introducing more common negative results , this kind of comparison on which is more common -positive or negative results is not mentioned by author in passage , he is just stating about one opportunity that represents myraid opportunities and pitfalls and then discusses both positive and negative outcomes of internet strategy based on how effectively or inappropriately its handled, so he is just suggesting caution when undertaking a specific course of action .

This passage is insanely hard

1. Which of the following strategies, if employed by a company, would most likely result in the increased revenue mentioned by the author in the first paragraph?

C

A. obtaining a list of potential clients from a third party and then employing the repeated dissemination of electronic marketing pieces in an attempt to convert such prospects
This is a specific detail question, so we need to find what is explicitly stated in the passage. This was not explicitly stated in the first paragraph.

B. developing a web portal devoted to providing clients with up-to-date reports on the latest innovations and developments within the industry
Yes, the passage talks about the website but it doesn't state that to develop a web portal devoted to providing clients with up-to-date reports on the latest innovations and developments within the industry

C. creating partnerships that allow the company to piggyback onto the existing marketing campaign of a related company
In the first paragraph the passage stated that a business may charge non-competitive companies a fee to allow them to “piggyback” onto an existing marketing campaign. hence is the answer.

D. researching the use of the most commonly used query words in the industry and using those words as the basis of a search engine marketing strategy
This is stated in the third paragraph, but we cannot take this info because we need to find what is stated only in the first paragraph. Hence eliminate.

E. investing in paper-based marketing initiatives to complement the implementation of electronic marketing strategies
This is the opposite of what the passage stated.

2. Which of the following best describes the function of the first paragraph in relation to the passage as a whole?

C..... thought D is also closed.

A. The author’s main thesis is introduced in the first paragraph and then defended against charges that the thesis is incorrect in the following paragraphs.
Althought the author does state the main thesis is in the first paragraph but doesn't defend against charges that the thesis is incorrect in the following paragraphs. Instead, the author uses the rest of the paragraph to state the pitfall of high technology marketing.

B. The first paragraph presents an exception to a general rule that is later detailed in the remaining paragraphs.
The first paragraph doesn't present any exception to a general rule, it only presents a general rule.

C. The author recommends a course of action in the first paragraph then warns of potential problems related to that course of action in the following paragraphs.
The author recommend that new avenues open for the implementation of traditional business strategies, One such area that presents myriad opportunities, and pitfalls, for a modern business. And then the next two paragraphs talk about the pitfalls of new business strategies.

D. The author uses the first paragraph to detail a possible outcome that is then contrasted with alternate outcomes in later paragraphs.
The author doesn't use the first paragraph to detail a possible outcome. no outcome was presented, it actually presents a theory that as technology continues to progress, new avenues open for the implementation of traditional business strategies.
Because of one word wrong, we can eliminate this choice.

E. The first paragraph presents a viewpoint that is later dismissed as unrealistic in succeeding paragraphs.
In latter paragraph, the author never dismissed the a viewpoint as unrealistic.


3. Which of the following can be inferred about the use of “intuitive key phrases”?

C

A. The use of such a phrase will result in the failure to generate a “hit” in over 70% of cases.
One word wrong.The choices change the language from the passage.
The passage stated the 30% of the time and the choice says 70% of cases

B. A business that generates “hits” from such queries more than 30% of the time most likely has few competitors in its field.
The passage never stated that A business that generates “hits” from such queries more than 30% of the time most likely has few competitors in its field.
"few competitors in its field"makes it out of scope.

C. Such phrases are so designated because of the frequency with which prospective clients employ them when using search engines.
Yes, if we read the these 2 sentences
1) One study found that use of “intuitive key phrases,” that is, use of the top five words most often associated with a particular product or service, resulted in a successful “hit,” or link to a specific site, less than 30% of the time.
2)This finding can be explained by the relative paucity of users who actually use such phrases in their query search as well as by the presence of multitudes of companies who have also linked their marketing campaign to the use of such phrases.
Then we can infer what this choice says.

D. Using intuitive key phrases in a search query will connect the user with one of the top five companies in a particular industry in approximately 30% of the instances.
"will connect the user with one of the top five companies in a particular industry " makes the choice wrong. Every word must be supported.

E. Avoiding the use of such phrases will result in optimal revenue for a particular product or service.
The passage stated the opposite. The use of such phrases will result in optimal revenue for a particular product or service, not by avoiding the use of such phrases

4. The primary purpose of the passage is to

E

A. Advocate a specific course of action despite potential objections to that course of action.
The author tells about a specific course of action in the first paragraph. But the author never stated a specific course of action despite potential objections to that course of action.

B. Detail the advantages of a particular business strategy while minimizing potential risks.
The author doesn't minimizing the potential risks. He/she only stated the shortcoming of the particular business strategy

C. Suggest caution when undertaking a specific course of action.
The author stated the caution when undertaking a specific course of action only in the second para, but not in the whole passage.

D. Illustrate various ways in which a business initiative may fail to succeed.
Second and first para Illustrate various ways in which a business initiative may fail to succeed, but the first para stated the opposite ie. that various ways in which a business initiative may succeed

E. Temper a discussion of the positive aspects of a strategy by introducing more common negative results.
Yes, the first para describe the advantages of a particular strategy, and the next two describe the shortcoming of that strategy.

Answer IMO:
1. C
2. C
3. C
4. B

1. Which of the following strategies, if employed by a company, would most likely result in the increased revenue mentioned by the author in the first paragraph?

A. obtaining a list of potential clients from a third party and then employing the repeated dissemination of electronic marketing pieces in an attempt to convert such prospects
Wrong- Employing the repeated "dissemination of marketing pieces" is not the strategy.
B. developing a web portal devoted to providing clients with up-to-date reports on the latest innovations and developments within the industry
Wrong- Developing web portal is not the strategy, acquiring clients is.
C. creating partnerships that allow the company to piggyback onto the existing marketing campaign of a related company
Correct- as mentioned in P1: "For example, a business may charge non-competitive companies a fee to allow them to “piggyback” onto an existing marketing campaign."
D. researching the use of the most commonly used query words in the industry and using those words as the basis of a search engine marketing strategy
Wrong- that's not mentioned in the first paragraph.
E. investing in paper-based marketing initiatives to complement the implementation of electronic marketing strategies
Wrong- Irrelevant

2. Which of the following best describes the function of the first paragraph in relation to the passage as a whole?

A. The author’s main thesis is introduced in the first paragraph and then defended against charges that the thesis is incorrect in the following paragraphs.
B. The first paragraph presents an exception to a general rule that is later detailed in the remaining paragraphs.
C. The author recommends a course of action in the first paragraph then warns of potential problems related to that course of action in the following paragraphs.
D. The author uses the first paragraph to detail a possible outcome that is then contrasted with alternate outcomes in later paragraphs.
E. The first paragraph presents a viewpoint that is later dismissed as unrealistic in succeeding paragraphs.
IMO Answer is C- The author is recommending advanced Technology, but then warns of potential problems in the next subsequent paragraphs. Rest of the options don't make sense.


3. Which of the following can be inferred about the use of “intuitive key phrases”?

A. The use of such a phrase will result in the failure to generate a “hit” in over 70% of cases.
Wrong- It's about the accuracy 30% of the times by using intuitive key phrases that consumers would key in the most in search engines.
B. A business that generates “hits” from such queries more than 30% of the time most likely has few competitors in its field.
Wrong- It's not about the 30% success of the total queries that are received. It's rather 30% times the users land on the intended page.
C. Such phrases are so designated because of the frequency with which prospective clients employ them when using search engines.
Correct- Phrases are so "tagged", or designated, which would match the frequently used key phrases by consumers in the search engines.
D. Using intuitive key phrases in a search query will connect the user with one of the top five companies in a particular industry in approximately 30% of the instances.
Wrong- "Top five companies" is incorrect.
E. Avoiding the use of such phrases will result in optimal revenue for a particular product or service.
Wrong- incorrect interpretation

4. The primary purpose of the passage is to

A. Advocate a specific course of action despite potential objections to that course of action.
Wrong- There is no advocacy here among several course of actions.
B. Detail the advantages of a particular business strategy while minimizing the potential risks.
Hold- Advantages are mentioned in the first paragraph, and the potential risks are mentioned in the next 2 paragraphs.
C. Suggest caution when undertaking a specific course of action.
Wrong- This is too broad.
D. Illustrate various ways in which a business initiative may fail to succeed.
Wrong- Again this is not so specific as compared to the other better options.
E. Temper a discussion of the positive aspects of a strategy by introducing more common negative results.
Hold- Author has initiated a topic that highlights the advantages of marketing technologies and their positive aspects. And then "negative results"- wait- not sure if negative results are explained in both the paragraphs, while it does explain the shortcomings that doesn't necessarily mean negative results.
Between B and E- I will go with B

1. Which of the following strategies, if employed by a company, would most likely result in the increased revenue mentioned by the author in the first paragraph?

A. obtaining a list of potential clients from a third party and then employing the repeated dissemination of electronic marketing pieces in an attempt to convert such prospects
This is a risk as explained in the para 2.
B. developing a web portal devoted to providing clients with up-to-date reports on the latest innovations and developments within the industry
This is a contender, but the third para explains that lack of the website key engine search efficiency is the imp thing, So D is the answer.
C. creating partnerships that allow the company to piggyback onto the existing marketing campaign of a related company
of a related company - I think this becomes competitive and hence doesn't work.
D. researching the use of the most commonly used query words in the industry and using those words as the basis of a search engine marketing strategy
As explained in the last para, this proves to be the right answer.
E. investing in paper-based marketing initiatives to complement the implementation of electronic marketing strategies
The first paragraph explains that conversion from paper marketing to digital marketing has helped to increase revenue opportunities.
This is an opposite answer.

2. Which of the following best describes the function of the first paragraph in relation to the passage as a whole?

A. The author’s main thesis is introduced in the first paragraph and then defended against charges that the thesis is incorrect in the following paragraphs.
No, I can't clearly say why it's wrong but, this doesn't make sense.
B. The first paragraph presents an exception to a general rule that is later detailed in the remaining paragraphs.
No, not a general rule at all.
C. The author recommends a course of action in the first paragraph then warns of potential problems related to that course of action in the following paragraphs.
Yes, he recommends digital marketing as a course of action to increase revenues and then in the further paragraphs warns it's risks.
D. The author uses the first paragraph to detail a possible outcome that is then contrasted with alternate outcomes in later paragraphs.
This is not an outcome but a course of action.
E. The first paragraph presents a viewpoint that is later dismissed as unrealistic in succeeding paragraphs.
That is not unrealistic but a rare possibility

3. Which of the following can be inferred about the use of “intuitive key phrases”?

A. The use of such a phrase will result in the failure to generate a “hit” in over 70% of cases.
B. A business that generates “hits” from such queries more than 30% of the time most likely has few competitors in its field.
C. Such phrases are so designated because of the frequency with which prospective clients employ them when using search engines.
D. Using intuitive key phrases in a search query will connect the user with one of the top five companies in a particular industry in approximately 30% of the instances.
This is explicitly stated in the passage. So this is the answer
E. Avoiding the use of such phrases will result in optimal revenue for a particular product or service.


4. The primary purpose of the passage is to

A and C are contenders and A is more appealing.
A. Advocate a specific course of action despite potential objections to that course of action.
B. Detail the advantages of a particular business strategy while minimizing the potential risks.
It is not minimizing! So eliminate this
C. Suggest caution when undertaking a specific course of action.
D. Illustrate various ways in which a business initiative may fail to succeed.
This is just summarizing 2nd para, so we can eliminate it!
E. Temper a discussion of the positive aspects of a strategy by introducing more common negative results.
No

So, IMO, D,C,D,A are the answers.

Question 2. Which of the following best describes the function of the first paragraph in relation to the passage as a whole?

If the theme of the passage can be summarized with "One such area that presents myriad opportunities, and pitfalls, for a modern business is that of Internet marketing", then the first paragraph focuses on the opportunities of internet marketing, vs the pitfalls which are discussed in PG2 and PG3. Looking for an answer choice that fits with this.

A. The author’s main thesis is introduced in the first paragraph and then defended against charges that the thesis is incorrect in the following paragraphs.
INCORRECT -- Agree that PG1 introduces a main thesis ("One such area that presents myriad opportunities, and pitfalls, for a modern business is that of Internet marketing"), and although PG2 and PG3 discusses some mistakes/challenges in internet marketing, this is still in line with the main thesis.

B. The first paragraph presents an exception to a general rule that is later detailed in the remaining paragraphs.
INCORRECT -- This choice might be referring to revenue opps as the exception to the general rule that internet marketing has a lot of problems. However, the author's theme introduces both the pros and cons equally and doesn't state that problems are the "rule". (also PG2 "While the opportunities for increased revenue are abundant, so too are the potentially damaging risks")

C. The author recommends a course of action in the first paragraph then warns of potential problems related to that course of action in the following paragraphs.
INCORRECT -- In PG1 the author discusses examples of the "effective exploitation of Internet marketing strategies", but isn't necessarily recommending a course of action. Similarly, PG2 and PG3 discusses examples of ineffective internet marketing, but they're not necessarily related to a specific "course of action" from PG1.

D. The author uses the first paragraph to detail a possible outcome that is then contrasted with alternate outcomes in later paragraphs.
CORRECT -- PG1 discusses "effective exploitation of Internet marketing strategies", and PG2/PG3 focuses on the opposite: "Inappropriate or misguided marketing strategies". This choice aligns the best with our pre-think.

E. The first paragraph presents a viewpoint that is later dismissed as unrealistic in succeeding paragraphs.
INCORRECT -- The viewpoint presented is: "One such area that presents myriad opportunities, and pitfalls, for a modern business is that of Internet marketing". All paragraphs in this passage are dedicated to providing more context and examples that strengthen this viewpoint.

1-C
2-C
3-A
4-E

Para 1- Author discussed a marketing strategy that use in result of increase revenue
Para -2Author discussed some potential damaging risks.Spam mails
Para-3 Author discussed Another common shortcoming in the field of high technology marketing concerns and intuitive key phrases,”

IMO-C

1. Which of the following strategies, if employed by a company, would most likely result in the increased revenue mentioned by the author in the first paragraph?

A. obtaining a list of potential clients from a third party and then employing the repeated dissemination of electronic marketing pieces in an attempt to convert such prospects
INCORRECT- Author not discussed that the list of potential clients from a third party and then employing the repeated dissemination of electronic marketing pieces in an attempt will result in increase in revenue

B. developing a web portal devoted to providing clients with up-to-date reports on the latest innovations and developments within the industry
INCORRECT-Author discussed about the development of web portal by company with non competitive companies but not mentioned that delopment will help in upto date reports and result in increase in sales

C. creating partnerships that allow the company to piggyback onto the existing marketing campaign of a related company
INCORRECT-Author said that creating partnerships allow the company to piggyback onto the existing marketing campaign of a related company and will result in increase revenue , Companies can make partnerships with non competitive companies

D. researching the use of the most commonly used query words in the industry and using those words as the basis of a search engine marketing strategy
INCORRECT- Author not mentioned that researching the use of the most commonly used query words in the industry and using those words as the basis of a search engine marketing strategy will result in increase revenue,

E. investing in paper-based marketing initiatives to complement the implementation of electronic marketing strategies
INCORRECT- it is opposite Author is in favor of non paper based marketing

IMO-C
2. Which of the following best describes the function of the first paragraph in relation to the passage as a whole?

A. The author’s main thesis is introduced in the first paragraph and then defended against charges that the thesis is incorrect in the following paragraphs.
INCORRECT-Author discussed a strategy in 1st para but he is not defending against charges that the thesis is incorrect in the following paragraphs.

B. The first paragraph presents an exception to a general rule that is later detailed in the remaining paragraphs.
INCORRECT-Author not presents an exception to a general rule that is later detailed in the remaining paragraphs.

C. The author recommends a course of action in the first paragraph then warns of potential problems related to that course of action in the following paragraphs.
CORRECT- in 1st para author recommends a course of action in the first paragraph then in 2and 3rd para warns of potential problems related to that course of action in the following paragraphs.

D. The author uses the first paragraph to detail a possible outcome that is then contrasted with alternate outcomes in later paragraphs.
INCORRECT -Author not uses the first paragraph to detail a possible outcome that is then contrasted with alternate outcomes in later paragraphs. Author discussed 1st par about a strategy and it result in increase in revenue in latter para he discussed potential risk

E. The first paragraph presents a viewpoint that is later dismissed as unrealistic in succeeding paragraphs.
Incorrect Author not presented a view point which he dismissed later

IMO-A

SUPPORTING LINES -One study found that use of “intuitive key phrases,” that is, use of the top five words most often associated with a particular product or service, resulted in a successful “hit,” or link to a specific site, less than 30% of the time.

3. Which of the following can be inferred about the use of “intuitive key phrases”?

A. The use of such a phrase will result in the failure to generate a “hit” in over 70% of cases.
CORRECT- according to supporting lines successful rate is less than 30% time menas failure to generate a “hit” in over 70% of cases.

B. A business that generates “hits” from such queries more than 30% of the time most likely has few competitors in its field.
Incorrect- Author not discussed about competitive field

C. Such phrases are so designated because of the frequency with which prospective clients employ them when using search engines.
INCORRECT-Author discussed about phrase ate designed using key words but not the frequency with which prospective clients employ them when using search engines. not discussed it

D. Using intuitive key phrases in a search query will connect the user with one of the top five companies in a particular industry in approximately 30% of the instances.
Incorrect- not discussed that phrase will connect the user with one of the top 5 companies

E. Avoiding the use of such phrases will result in optimal revenue for a particular product or service.
INCORRECT- it Can’t inferred from supporting lines

IMO-E

4. The primary purpose of the passage is to

A. Advocate a specific course of action despite potential objections to that course of action.
INCO- Author is not Advocate a specific course of action despite potential objections to that course of action .he mentioned the discussion about a strategy

B. Detail the advantages of a particular business strategy while minimizing the potential risks.
INCORRECT-Author not discussed the a advantage of strategy of increase in revenue but not discussed more than one advantages

C. Suggest caution when undertaking a specific course of action.
INCORRECT Author not suggest caution when undertaking a specific course of action.

D. Illustrate various ways in which a business initiative may fail to succeed.
INCORRECT- Author not give Illustrate various ways in which a business initiative may fail to succeed.

E. Temper a discussion of the positive aspects of a strategy by introducing more common negative results.
CORRECT- Author discussed a strategy with positive aspect is increase in revenue
In 2nd and 3 rd para he mentioned common negative aspect of the strategy

Posted from my mobile device

Wow

One might get passage like this in the real test if his/her performance is going on as per a V42 caliber student.
Bad luck RashmikaAnegama and Pankaj0901

Official explanation and points table will be posted soon.

Good Luck for the next questions

Thank you!

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