Calling all Columbia MBA Applicants: 2020 Intake (Class of 2022)!

2017natconic so great you have done your campus visit, that is fantastic. I really encourage people to do those campus visits now while school is in session.

Now is a great time for you to be doing the introspection that will really help you create great content. I work with my clients on examining their values, what their stories say about them, teasing out their brand promise, and doing some work on understanding how others perceive them (in actuality, several assessments that b-schools do in zero week). Understanding their interests and passions and how those show up in their lives; getting a handle on their leadership style. Working with a coach or even a therapist can yield great results.

The overriding principle of good applications is that they allow the reader to get to know you, but many applicants really don't know themselves. And it is not optimal to be unearthing big insights the day before a deadline. Would be very advantageous for you to focus on getting to know yourself so you can communicate that in the applications. All the GMAT scores and work accomplishments in the world will not make up for this very process of clearly, authentically communicating who you are: it is what makes you likeable and your applications memorable.