Magazine editor: I know that some of our regular advertisers : GMAT Critical Reasoning (CR)
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# Magazine editor: I know that some of our regular advertisers

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Senior Manager
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03 Jun 2006, 10:40
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Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.
22. Which one of the following is the most accurate assessment of the advertising-sales directorâ€™s argument as a response to the magazine editorâ€™s argument?
(A) It succeeds because it shows that the editorâ€™s argument depends on an unwarranted assumption about factors affecting an advertisementâ€™s effectiveness.
(B) It success because it exposes as mistaken the editorâ€™s estimation of the sophistication of the magazineâ€™s readers.
(C) It succeeds because it undermines the editorâ€™s claim about how the magazineâ€™s editorial integrity would be affected by allowing advertisers to influence articles.
(D) It fails because the editorâ€™s argument does not depend on any assumption about readersâ€™ response to the advertisements they see in the magazine.
(E) It fails because it is based on a misunderstanding of the editorâ€™s view about how readers respond to advertisements they see in the magazine.
23. The magazine editorâ€™s argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.
(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
(C) Favorable mention of their products in the magazineâ€™s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.
(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.
(E) Carrying paid advertisements can never pose any threat to the magazineâ€™s reputation for editorial integrity nor to the loyalty of its readership.
If you have any questions
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Director
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03 Jun 2006, 11:00
D and B
VP
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03 Jun 2006, 19:09
D
C
Senior Manager
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03 Jun 2006, 20:22
Professor wrote:
D
C

Prof. you rock!

D and C indeed

D is not so difficult to arrive at

the second one needs a careful consideration of 'if' - otherwise we are leaving it to chance 50 - 50 .

So far I am consistently hitting the other 50% which perhaps is good because the law of averages will soon catch up. I picked B as well
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04 Jun 2006, 05:19
Agree with prof after reviewing the 2nd one again
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04 Jun 2006, 05:50
Professor wrote:
D
C

Prof, could you explain D for the first one ?

I was thinking B since the director is pointing out that the readers dont really consider the advertisements for the determining editorial integrity and is making a valid arguement by pointing that out
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04 Jun 2006, 11:09
old_dream_1976 wrote:
Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.

Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

22. Which one of the following is the most accurate assessment of the advertising-sales directorâ€™s argument as a response to the magazine editorâ€™s argument?

(A) It succeeds because it shows that the editorâ€™s argument depends on an unwarranted assumption about factors affecting an advertisementâ€™s effectiveness.
(B) It success because it exposes as mistaken the editorâ€™s estimation of the sophistication of the magazineâ€™s readers.
(C) It succeeds because it undermines the editorâ€™s claim about how the magazineâ€™s editorial integrity would be affected by allowing advertisers to influence articles.
(D) It fails because the editorâ€™s argument does not depend on any assumption about readersâ€™ response to the advertisements they see in the magazine.
(E) It fails because it is based on a misunderstanding of the editorâ€™s view about how readers respond to advertisements they see in the magazine.

if you read carefully, you find the diff...
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