Viplav Shrivastava wrote:
I am targeting to apply in Round 3. Could you please evaluate my profile?
Age: 28 Years
Experience: 8 years
Industry: Hospitality
Education:
• 10th: 89%
• 12th: 80%
• Hotel Management - India's premier institute and the oldest Hotel School under Central Govt. Ministry of Tourism, IHM Pusa New Delhi
• GMAT Score: 670 (Q-48, V-32)
Work Experience:
• Right from college campus placements, got through one of the most prestigious hotel management training programs in India, ITC Hospitality Management Institute.
A year of training across different cities understanding different business geographies and then I was posted to ITC Maratha, Mumbai. One of the chosen hotels of ITC which holds lead in Food & Beverage portfolio in the country, housing the popular brands like Dum Pukht, Peshawri & Dakshin. Started as a restaurant manager responsible for the launch of Dakshin Coastal, one of the most popular destinations in the city for South Indian Gastronomy. During the launch was exposed to different tools of modern world marketing, right from social media to bloggers/influencers to radio ad and many more.
In just one year I was moved to handle a bigger team with round the clock operations where I managed to clock the highest guest satisfaction index with significant 15% revenue growth.
Knowing my potential, I was given an add on responsibility of Beverage Management of the entire hotel which was nearly an inventory of INR 2cr.
2 years I managed the two portfolios successfully bringing the revenue growth in beverages to over 20%
In 2016, I was transferred to ITC Gardenia Bengaluru as the company's youngest Banquet Manager to head conventions vertical of Food & Beverage.
Growing further I implemented few unique policies that I had learnt in Mumbai, and as a result the department reported 18% growth in a situation when the other competition hotels were de growing.
• In 2018, I was moved to ITC Kohenur to set up a brand new convention space right from ground zero. From procurement of equipements to new processes for operations, it was absolutely a brand new expereince.
After setting up the place up and running, I realized that I haven't done anything new recently and then I decided to look out.
Got to know about one of the opportunities in an IT company that seemed old enough in the industry to let me learn the traits yet with a startup environment allowing me to apply my learnings real time.
I decided to join Microland as manager customer experience. Managing the customers in a sales support role enabled me to learn the business nuances and apply them benefiting the company and to my own self.
Entrepreneurial experience :
In the year 2013, while I was managing the Food & Beverage marketing for ITC Maratha, I relaized my inclination towards the creative designing and noticed the potential of this as a business. I learned the basics and started a small company named - 'DreamDezinerz'
While with my connects, I kept adding companies like Kingfisher, Reveilo, Fratelli Wines in my customer base, I couldn't focus on the same for long time since I lacked the specialisation in the design field.
In the year 2017, when I was trying to build up relations with our loyal customers, I noticed the need to come up with more ideas towards client handling part. This was further reemphasized when I joined Microland and realized that the expertise to handle niche clientele is something that could be practiced more professionaly.
And that's when I added one more vertical in dreamdezinerz, end to end client service management which involved experience consulting taking care of finer details ensuring optimum customer satisfaction.
With Bangalore as the base, it helped me connect with quite a few start ups who had expats & niche clientele but not the expertise to manage them well.
Today as dreamdezinerz has reported little over 6 lacs of business in this year, it still isn't a very sustainable model and that's what I intend to improvise on post MBA.
Extra Curriculars:
• Fond of learning new skills - skilled with softwares like Adobe Photoshop, Illustrator etc.
• Represented my college in speech competition
• Professional Anchor/Host of Live Shows
Post MBA Goals:
• Leveraging my experience from working in two different industries handling different types of client, masses or niche, managing teams of 10 - 50 members including assistant managers and superviosrs, I intend to get into a leadership position in allied services of hospitality and grow into CX
• In the long run I intend to expand my business and add more to its services and client base.
Looking forward to an honest evaluation and feedback on the same.
Thanks.
Hi Viplav
- You certainly do bring diversity in your profile, along with the experience of having worked at some of the most distinguished (and luxurious) ITC properties in the country.
- ECA is quite good, goals are aligned as well. The entrepreneurial experience definitely adds to your overall professional experience and learning, and customer experience consulting is certainly niche enough to get good credit for your work. The Microland experience seems aligned, but will need a bit of a deeper look.
- At this point, your GMAT is a weak link. In R3, 670 may not be the most competitive of scores. Would suggest you retake and try and improve the score, and apply in R3 if possible. With 8+ years of experience, you are getting more senior for the PGP each year, and while you would not be beyond the zone of consideration next year, it would help to apply earlier than later.
Hope this helps. Feel free to come back with more queries as needed.
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03 Dec 2019, 03:25
