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Tuesday Tips: INSEAD MBA essay tips [#permalink]

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New post 11 Sep 2014, 13:00
FROM Stacy Blackman Consulting Blog: Tuesday Tips: INSEAD MBA essay tips
Two campuses, multiple degree options and a diverse and international class set INSEAD apart. When you approach this set of essays, make sure you are ready to explain your career plans in detail, and highlight any International experiences in your background.

INSEAD focuses separately on the job and personal portion of your MBA application essays, seeking to understand candidate’s current career position in detail before delving into the personal aspect. Though career is covered in several essays rather than one, you should make sure that all of the essays work coherently together. As INSEAD states on the website: “We evaluate each applicant against four central criteria: leadership potential and work experience; academic capacity; international motivation; and ability to contribute to the INSEAD experience.”

Stumped by the INSEAD application? Contact Stacy Blackman Consulting to see how we can help.

Job Description Essays
Essay 1. Briefly summarise your current (or most recent) job, including the nature of work, major responsibilities, and, where relevant, employees under your supervision, size of budget, clients/products and results achieved.

This question should focus entirely on your current (or most recent) work situation. Though you will want to provide relevant context for your current role, make sure you are devoting most of the essay to describing the details of your day-to-day responsibilities and oversight. If you are lighter on supervising others or managing a budget, you have the opportunity to highlight some key responsibilities and results.

When you are composing this essay make sure you focus on what you uniquely have contributed to the role, rather than reciting the job description. What have you done that is above and beyond?

Essay 2. Please give a full description of your career since graduating from university. If you were to remain with your present employer, what would be your next step in terms of position?

This is essentially a walk-through of your resume using the essay format to allow you to provide a unifying thread through the narrative. INSEAD is seeking to understand your career trajectory and how you have grown and progressed through your career. Think about the choices you have made in your career, and how your past experiences have combined to provide you with your current skill set. If you have a fairly straightforward career path you can take the opportunity to comment on some of the learnings from each position. The second part of the question also needs to be answered. Think about the next step at your job, and where you might land if you did not leave to pursue an MBA. While this is a straightforward question, you may need to demonstrate that you can’t get where you want to go from here ”“ and that you will need an MBA to achieve your goals.

Essay 3. If you are currently not working, what are you doing and what do you plan to do until you start the MBA programme if applicable? (250 words maximum)

If you are not employed at the moment, you will want to answer this question to show how you are utilizing your time without full time employment. Ideally you are currently involved in an activity that is going to further your career or personal goals at this time. The best answer is one that shows you are self-motivated and do not need paid work to continue developing yourself. Perhaps you are volunteering in a non-profit that is related to your career goals. Maybe you are working with a friend on a start-up. Or you are consulting and building contacts in your industry. If you are out of work only briefly, it’s also perfectly reasonable to be pursuing travel or other activities that develop your international awareness and perspective. However, make sure that your activities can tie back to your long-term goals or other key aspects of your application strategy.

Essays
Essay 1. Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary. (600 words max.)

Strengths and weaknesses are a common topic for MBA applications. This is a great opportunity to highlight some of your skills and attributes that demonstrate leadership, teamwork or other qualities that will drive your future career success. Demonstrating self-awareness and the ability to assess your own performance will be impressive. While examples aren’t required, consider that adcomm is reading a vast number of essays and that concrete examples are both easy to understand, and may help you stand out from the crowd.

When describing weaknesses you will want to focus on those weaknesses that you have taken concrete steps to address, or that have been a route to learning more about yourself. Often strengths and weaknesses are two sides of the same coin, in which case you can even tie your key weaknesses to your key strengths. Because it is often difficult to write about one’s weaknesses this is an especially important essay to share with others to seek feedback on tone and impact.

Essay 2. Describe the achievement of which you are most proud and explain why. In addition, describe a situation where you failed. How did these experiences impact your relationships with others? Comment on what you learned. (400 words max.)

This essay is an opportunity to showcase one of your most important achievements. Impressive achievements that stand on their own are great, but you will want to pay equal attention to explaining why these accomplishments are valuable to you. If you concisely explain the accomplishment and how you were able to bring it to fruition, you will have room to provide the context for your personal pride in the accomplishment. If you don’t have an achievement that you think is incredibly impressive on your own focus mainly on what is important to you and an example that shows the activities you value.

The flip side of achievement is failure, and INSEAD wants to understand how you view both. When approaching any failure essay it’s important to use a real failure that has emotional resonance for you. An accomplishment framed as a failure will be easy to see through and will not demonstrate anything about your maturity or ability to grow. Your failure should be real, and also something that led you to grow or learn. If you can describe how you have changed your approach as a result of the failure that is an excellent outcome.

The third part of the essay deals with how these experiences impacted the others around you and what you learned. Whether you were part of a team or the main impact was on a loved one, this part of the essay encourages you to step outside your own narrative of success and failure and think about how you have impacted other people through your actions. Most obviously a success led to happiness from a team or a manager, while a failure was disappointing to those around you. However, your particular achievement or failure could have led to a learning experience for your team, an opportunity for someone else, or a chance for you to be closer to another person through a team challenge. Think creatively about this aspect.

Note that your application to INSEAD ideally covers both the personal and professional. This essay could be an opportunity in this essay set to bring in a new angle on your profile through describing one of your most substantial accomplishments outside of work.

Essay 3. Tell us about an experience where you were significantly impacted by cultural diversity, in a positive or negative way. (300 words max.)

This essay should demonstrate your awareness of the world outside your own ethnic or cultural identity. INSEAD is a highly international program and seeks candidates that both demonstrate and value diversity. This could be an opportunity to highlight any international or cross culture exposure you have had such as traveling outside your home country, or when experiencing diversity within your home country.

When you describe the experience and judge it to be either positive or negative it will be important to provide some individual context. Every applicant from INSEAD is coming from a unique background and from many different countries. Your perception of positive or negative cultural diversity will be a view into how you interact with the world. For example, you could view the lack of diversity in a workplace or school environment as a significant negative, or perhaps you had an experience of being the only “diverse” person in a work or personal situation. On the positive side perhaps you learned more about others through a new cultural experience or through team building with a group of people different from yourself. Where you are coming from will be the deciding factor in terms of what experiences are ultimately positive or negative.

At all times consider the environment at INSEAD and what your essay is saying about your ability to fit in among a highly diverse group of people.

Essay 4. Describe all types of extra-professional activities in which you have been or are still involved for a significant amount of time (clubs, sports, music, arts, politics, etc). How are you enriched by these activities? (300 words max.)

Nothing is more personal than what you choose to do outside of school or work. What are the most meaningful pursuits you have spent your time on? You should both describe the main interests you have outside of your professional pursuits and explain why they are meaningful to you and why you spend time on them.

Ideally you can also explain how you will continue your involvement while at INSEAD and cite some specific clubs or groups where you see your interests contributing to the community.



Optional Essay: Is there anything else that was not covered in your application that you would like to share with the admissions committee? (300 words max.)


This essay is 350 words you can use for anything you would like to showcase and that you were unable to work into the rest of your application. Because INSEAD’s questions are quite thorough you may have covered all aspects of your candidacy and personal qualities in the other five essay questions, in which case you can feel comfortable skipping this question (it IS optional). If you did not have a place for an interesting hobby, new aspect of your background to describe, or key accomplishment, it may be appropriate to use this space to tell that story.

It is far better to fully explain any issues in your application than to leave the admissions committee to guess what happened. If you have any challenging aspects to your candidacy like a low GPA or a failing grade in college, this is the correct place to address those concerns. Explain your issue clearly and focus most of the essay on the correction for the issue. For example, if you had a disciplinary issue in college, spend most of the essay demonstrating that you learned from the experience and have been an ideal citizen ever since rather than focusing on the negative. Avoid blaming anyone else for your issue, and relentlessly show why this one incident is in your past and will stay there.

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UV Darden School Class Profile, Admissions Updates [#permalink]

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New post 11 Sep 2014, 22:00
FROM Stacy Blackman Consulting Blog: UV Darden School Class Profile, Admissions Updates
The University of Virginia Darden School of Business, which was ranked no. 7 in the recent HispanicBusiness 2014 ranking of best business schools for Hispanics, has posted a snapshot on its website of the full-time MBA Class of 2016.

This new cohort is 32 percent women, has more Hispanic students than any previous class, and includes pilots, painters, rock climbers, a professional musician and a number of professional athletes (one was a National Football League player), the school reveals.

Here are a few of the key data points:

  • Total Class Size: 324
  • Countries Represented: 36
  • Average Age at Entry: 27
  • International (born outside the U.S.): 36%
  • Domestic Minorities: 16%
  • Average GMAT Score: 705
On the admissions front, the team at Darden will hit the road to meet with candidates in Miami, Charlotte and Atlanta next week; and London, Paris and Madrid at the end of the month. Southest Asian candidates will soon have the opportunity to meet with admissions in Taipei, Ho Chi Minh, Singapore, and Jakarta. Visit the Events & Receptions page to learn more.

Darden will also host a Military Open House on October 13th. Active duty military and veteran applicants are highly encouraged to attend.

Finally, be sure to check out the Darden admissions webinars, held every other Wednesday. These live exchanges with admissions representatives cover a variety of topics to help you discover what sets Darden apart from other top programs.

Career development at Darden is the topic of the next webinar coming up on September 24th, from 12:30–1:15 p.m. There will be a 15-minute presentation, followed by a 30-minute Q&A session. Register now and be ready to learn all about Darden’s integrated career curriculum.

You may also be interested in:
2014 University of Virginia Darden School of Business MBA essay tips

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Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Avoid 3 Mistakes When Building Your MBA Budget [#permalink]

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New post 15 Sep 2014, 07:00
FROM Stacy Blackman Consulting Blog: Avoid 3 Mistakes When Building Your MBA Budget
This post originally appeared on Stacy’s “Strictly Business” MBA Blog on U.S.News.com
The MBA admissions process requires determination, dedication and hard work. But don’t let the effort required to gain admission stop you from tackling another important aspect of business school success: your budget.

Given the rising cost of a top business degree, even a small budgeting mistake can cost you a fair amount. Here are three mistakes to avoid as you create your plan to pay for business school.

1. Not starting early enough: Ideally, you would have considered the cost of an MBA when deciding whether to attend business school or in the first place. This includes thinking about tuition along with external costs such as wages lost by leaving your job.

Either way, as soon as you have any financing questions at all, you should contact your prospective school’s financial aid office. You can also get advice through admissions events. Financial aid officers are an amazing resource. They’ve seen it all before, and they want to ensure qualified candidates can pay for a degree.

[Check out 10 ways to make the most of business school.]

Starting early – about three months before applying – is also important if you’re pursuing scholarships, fellowships or grants. Since scholarships are free money, competition can be fierce, and you’ll benefit from having the time to create strong scholarship applications and from knowing the key deadlines so that opportunities don’t pass you by.

2. Not thinking beyond your cost of attendance: The advantage you’ll get from early budgeting is only as good as the numbers you’re starting with. While the school’s published cost of attendance is a clear starting point that factors in tuition as well as cost of living estimates, you may need to cover additional costs before, during and after your program.

To address the before costs, you’ll want to assess your personal financial situation carefully to see what your cost of attendance really entails. For example, it might cost you money to relocate to a new city or commute to campus.

You also might still have recurring bills that can’t be changed, such as an installment loan on a large purchase. Even updating your business wardrobe to prepare for interview season can amount to several hundred dollars if you’re not planning carefully.

[Uncover the hidden costs of paying for an MBA program.]

To understand what added costs you might incur during and after school, brainstorm all the opportunities you’re interested in that require extra spending: dues for your target clubs, study abroad expenses, and attendance fees for conferences are three great starting points. (One student lending company, CommonBond, has a that allows you to factor “once in a lifetime” trips into your business school budget.) If you’re planning to intern in a new city during the summer, you’ll need to budget for the upfront cost of moving in as well.

If you’re planning to intern in a new city during the summer, you’ll need to budget for the upfront cost of moving as well.

3. Not investigating all your options: Once you’ve gotten a head start and pinned down the amount you’ll need to budget, make sure you don’t leave any funding options on the table. It might seem daunting to call up student loan companies and interview these potential lenders, but finding the best student loan option out there will save you thousands of dollars and avoid hours of logistical headaches.

Don’t be afraid to get creative either or even to ask for money. If you know your post-MBA plans, you may be able to negotiate with your employer for sponsorship during your MBA. Finally, review your existing assets and whether you’ll benefit from tapping into retirement accounts or other investments to fund your MBA.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

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Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
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HBS Lays Out Next Steps for R1 Applicants [#permalink]

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New post 16 Sep 2014, 13:00
FROM Stacy Blackman Consulting Blog: HBS Lays Out Next Steps for R1 Applicants
In her recent blog update, Harvard Business School‘s director of admissions and financial aid Dee Leopold explained exactly what MBA hopefuls who submitted their applications last week for Round 1 can expect over the next two months.

Candidates invited to interview will receive an email invitation on either October 8th or October 15th with detailed instructions about the sign-up procedure. Applicants who are not invited to interview will be notified of their release on October 15th.

Leopold expects 100-150 Round 1 applicants to fall under the category of “further consideration,” aka the waitlist. These candidates will either be reviewed and invited to interview during Round 2, or released on the R2 timetable, she explains.

Harvard Business School will conduct Round 1 interviews between October 20–November 21 on campus and at various locations around the globe. These off-sight locations are: New York City, Palo Alto, London, Paris, Shanghai, Tokyo, Dubai, Mumbai, Sao Paulo, and Santiago, Chile. Candidates who are unable to travel may be accommodated via Skype, the director assures.

The Round 2 deadline at HBS is January 5, 2015. If you’d like a little extra guidance on how to approach the optional essay question, read our Harvard Business School MBA essay tips for an array of possible strategies.

You may also be interested in:
MBA Trends at Harvard Business School and Beyond

Harvard Business School Admitted Student Profile

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Tuesday Tips: Duke Fuqua MBA Essay Tips [#permalink]

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New post 16 Sep 2014, 13:00
FROM Stacy Blackman Consulting Blog: Tuesday Tips: Duke Fuqua MBA Essay Tips
A clear application strategy is crucial to approaching these essays. Duke Fuqua’s mission is to “identify, engage, and foster the development of future leaders of consequence,” and you will want to demonstrate you are the kind of leader the admissions committee is looking for.

Don’t forget the personal – in this essay set you have the opportunity to add 25 new facts to round out your profile. As always, it is important to demonstrate that you know Duke Fuqua well and are a strong fit with the program. Starting your research and personal networking now will put you in a solid position to prepare the most specific and effective essays.

Stacy Blackman Consulting can help you prepare a compelling, individualized strategy to approach your Duke Fuqua application this year, contact us to learn more.

Required Short Answer Questions: Answer all 3 questions. For each short answer question, respond in 250 characters only (the equivalent of about 50 words).
1. What are your short-term goals, post-MBA?
2. What are your long-term goals?
3. Life is full of uncertainties, and plans and circumstances can change. As a result, navigating a career requires you to be adaptable. Should the short-term goals that you provided above not materialize what alternative directions have you considered?


This career goals essay asks for your plan in three parts. First, you should describe what you plan to do immediately after your MBA. Then you’ll explain the long-term vision for your career. Finally, Duke admits that many career paths are forged through circumstance, and asks you for Plan B.

Think big picture and focus on the overall story trajectory. What would be the most logical (and interesting) progression from your current skill set and MBA education? How will your next step flow from the combination of those experiences? And your alternative path ideally isn’t a massive departure, but simply shows the areas you could see yourself exploring if your primary plan doesn’t materialize.

For example, perhaps you are focused on becoming a marketing executive at a CPG company. If you don’t find the suitable position after Duke, maybe you would consider another industry for your career path. Think about your range of interests and go from there. Because you have limited space, you’ll have to boil your plans down in a clear statement of what you plan to do, but ideally any plans are supported by the information provided in your resume, recommendations, and other essays.

Required Essays: Answer both essay questions


The “Team Fuqua” spirit and community is one of the things that sets The Duke MBA experience apart, and it is a concept that extends beyond the student body to include faculty, staff, and administration. When a new person joins the Admissions team, we ask that person to share with everyone in the office a list of “25 Random Things About Yourself.” As an Admissions team, we already know the new hire’s professional and academic background, so learning these “25 Random Things” helps us get to know someone’s personality, background, special talents, and more.


In this spirit, the Admissions Committee also wants to get to know you–beyond the professional and academic achievements listed in your resume and transcript. You can share with us important life experiences, your likes/dislikes, hobbies, achievements, fun facts, or anything that helps us understand what makes you who you are. Share with us your list of “25 Random Things” about YOU.

Please present your response in list form, numbered 1 to 25. Some points may be only a few words, while others may be longer. Your complete list should not exceed 2 pages.

This essay is entirely open ended and topics can span your personal background, work experiences, values or extracurriculars. If you have a particularly interesting story in any of those areas, this is the place to tell that story. This creative exercise is certainly an opportunity to follow the admissions committee’s advice to share what makes you a dynamic, multi-dimensional person.

Coming up with 25 random things to list in this essay may seem daunting at first. To jumpstart your creative process you may want to brainstorm with friends and family about what is most interesting and memorable about you. Or keep a notebook with you to record thoughts as you go about work and personal activities. A themed list that ties into a bigger point may be effective, but resist the urge to package the list too perfectly. In the end, Duke is interested in who you actually are and how your life has unfolded until now.

When asked by your family, friends, and colleagues why you want to go to Duke, what do you tell them? Share the reasons that are most meaningful to you.
Your response to this essay question should be no more than 2 pages in length. Please respond fully and concisely using 1.5 line spacing.

This essay is entirely focused on why the Duke MBA program is the right place for you specifically. This may be another opportunity to demonstrate your multi-dimensional personality as you explain which classes, clubs, and community activities most resonate with you.

The best essays will be both specific and personal. While everyone benefits from a diverse alumni network, what specifically do you want to give and receive from your classmates? If you describe clubs and classes you are attracted to, also offer specific examples from your past experiences to show your consistent personal or professional passions.

While the focus of the essay is the Duke MBA program, you are also being asked why these aspects are most meaningful. Your fit with the program is crucial, and therefore you must exhibit the qualities Duke is seeking as well. The Duke MBA program is especially interested in your role within the community, and will place significant weight on this factor. If you research thoroughly and are specific, you should be able to clearly demonstrate why you are going to be strong contributor and teammate.

This essay can also be a place to talk about how the Duke MBA fits into your career goals. What do you know now that will be enhanced through your MBA education? And what crucial aspects of the skill set required for your future career will be augmented by attending Duke?

Optional Essay

If you feel there are extenuating circumstances of which the Admissions Committee should be aware, please explain them in an optional essay (e.g. unexplained gaps in work, choice of recommenders, inconsistent or questionable academic performance, or any significant weakness in your application).

• Do NOT upload additional essays nor additional recommendations in this area of the application.

• The Optional Essay is intended to provide the Admissions Committee with insight into your extenuating circumstances only.

• Limit your response to two pages.


As with most optional essays, the Duke MBA asks that you use this space only to explain extenuating circumstances. If you have a low GPA, a non-typical recommender or gaps in work history this is the correct place to address those issues. If you do not have any of those areas to explain, it’s best to skip this question and focus only on the previous three essays.

When approaching any concerns about your background in the optional essay it’s important to focus on recent performance, whether academic or professional, and what such performance demonstrates about your ability. Your goal is to remove questions from your application and to address in a factual manner any information the admissions committee needs to know to fairly evaluate your application.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Tuesday Tips: Yale School of Management MBA Essay Tips [#permalink]

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New post 17 Sep 2014, 12:00
FROM Stacy Blackman Consulting Blog: Tuesday Tips: Yale School of Management MBA Essay Tips
Yale School of Management is part of an Ivy League university with expertise across fields. The school now investing heavily in continuing to improve the business education at Yale with a new campus, top talent in faculty, and the admissions process.

This year, Yale SOM has streamlined the admissions process by reducing the essays to one 500 word essay (reduced from with two essays coming in under 1,000 words total last year). As we reported when Yale posted the question: “Assistant Dean and Director of Admissions Bruce DelMonico explains that the change from two questions last year to a single prompt for the class entering Fall 2015 is an effort to focus on what really matters to the admissions team: finding out how applicants are making an impact in their professional and personal lives.”

Yale is still using the video interview platform to add an additional personal touch to your application. Stacy Blackman Consulting has been working with a similar video interview platform as the one Yale is using and we are familiar with the technology and process. Contact us to learn more about how we can help you prepare for the Yale application and interview process.

Because there is no specific career goals essay, make sure your resume and recommendations highlight the key elements to your work experience that influence your desire to pursue an MBA. You may want to highlight specific projects at work that have most excited you and shaped your future goals and discuss why. The key is to add some insight to your background through those additional parts of your application.

The Yale School of Management educates individuals who will have deep and lasting impact on the organizations they lead. Describe how you have positively influenced an organization as an employee, a member, or an outside constituent. (500 words maximum)

Impact and leadership are key components to this question. Impact could range from driving business results for your company to starting an affinity group for an underrepresented employee population. Overall the impact story should be one that you are proud of and that showcases both your values and your leadership traits. Remember the type of MBA student Yale is most interested in admitting. Ideally you are coming across as an intellectually curious student with a diverse background deeply interested in the integrated curriculum.

Behavioral questions like this one seek to understand how you actually operate in various situations. Try to be as specific as possible about how you positively influenced the organization. What did you think or say when you were determining what to do? What did you actually do? How did you feel about the result? Start by describing each step in detail in terms of what you did, the reaction of others and your own reaction. From there you can cut out anything that is too detailed or too superfluous to the story to maintain the 500 word maximum.

Note that while this question could focus on a key solo accomplishment at work since most MBA applicants are individual contributors, ideally you can demonstrate how you work with others as you lead. Regardless of whether you choose an individual or team accomplishment it should show a significant positive impact on the organization or people within the organization.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

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Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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A Strategy of Inspired Growth at Kellogg [#permalink]

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New post 18 Sep 2014, 12:00
FROM Stacy Blackman Consulting Blog: A Strategy of Inspired Growth at Kellogg
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This week, Northwestern University’s Kellogg School of Management announced it has reached several key milestones in its Envision Kellogg plan for transformation, including a new brand strategy focused on “inspiring growth.”

The new brand strategy, “brave leaders inspire growth in people, organizations and markets,” sharpens how the school articulates the Kellogg difference in developing growth-minded leaders.

“Growth has long been the imperative and continues to be the biggest challenge that every organization faces,” says Kellogg Dean Sally Blount. “But the rules have changed since 2000. Bigger is not always better.”

Kellogg has also announced the launch of a new global experiential learning program entitled International Growth Lab, a course where students from Kellogg and a network school will collaborate remotely and on the ground to develop international growth strategies for global companies. This program provides the opportunity to gain real-world experience managing diverse teams across geographic boundaries and time zones.

Blount notes that currently 125 to 150 of Kellogg’s MBA candidates are doing a quarter abroad at a partner or exchange school, while another 200 do a two-week experiential learning course abroad. “About 50% of all our MBA students are choosing to participate in these options,” the dean tells Poets & Quants.

Additionally, Kellogg has increased the size of its One-Year MBA Program by nearly 20 percent over the past two years, and will continue to evolve with the market. The two-year program will shrink slightly in what Blount calls a rebalancing of the portfolio to meet market demands.

A core tenet of the Kellogg strategic plan is its distinctive approach to thought leadership that integrates foundational departments with four cross-disciplinary initiatives: Markets and Customers; Architectures of Collaboration; Innovation and Entrepreneurship; and Public-Private Interface.

Thomas Hubbard, senior associate dean of strategic initiatives and professor of strategy at Kellogg, says, “This thought leadership translates directly into what and how we teach.” In three years, Kellogg has launched more than 55 new courses, focused on innovation and entrepreneurship, growth and scaling, and data analytics, comprising 25 percent of its total curriculum.

This includes six new courses focused on growth and scaling, ranging from scaling operations to personnel management in a rapidly growing organization, as well as three new courses in data analytics. Kellogg today offers 11 elective courses in data analytics across six foundational departments, the most robust curriculum in the industry.

Although universally known for its strength in marketing, these bold moves show Blount’s mission to change the public’s perception of the school. “We have always been a general management school,” Blount explains in Poets & Quants. “There were people in the market who tried to portray us as just a this-or-that school. That was a defensive tactic by competitors. Yes, we had stronger marketing relative to our peers, but it was a market-created perspective to categorize Kellogg as a marketing school and not make us as fierce a competitor. We have to push back on that by showing that we have never been just that.”

All of these milestones in Kellogg’s strategic plan have been enabled, at least in part, by its campaign. During the 2013-2014 academic year, Kellogg raised $47 million, bringing the capital campaign to $215 million under Dean Blount’s leadership that began in 2010. The Kellogg campaign is focused on enhancing thought leadership, increasing scholarships, expanding global connectivity and building a lakefront global hub.

“Sometimes growth means pulling back to attain greater clarity and focus,” says Dean Blount. “Our ‘inspiring growth’ brand strategy highlights the important dual meaning of the English word ‘growth’ – both in terms of increasing economic value and increasing self-knowledge and insight.”

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Wharton School MBA Class of 2016 Profile [#permalink]

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New post 22 Sep 2014, 13:00
FROM Stacy Blackman Consulting Blog: Wharton School MBA Class of 2016 Profile
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The University of Pennsylvania’s Wharton School has just posted the MBA Class of 2016 profile, and here is a snap shot of a few of the more interesting data points:

  • 40% Women
  • 31% International students
  • 30% US students of color
  • Mean overall GMAT: 728
  • Average work experience: 5 years
  • 45% Undergrad major in Humanities, Economics, Social Science
The Round 1 deadline at the Wharton School is coming up on October 1. If you’re still putting together your application, take a look at our Wharton MBA essay tips to make sure you’re on the right track with this year’s streamlined essay prompt.

 

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UNC Kenan-Flagler’s History of Sustainable Enterprise [#permalink]

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New post 22 Sep 2014, 13:00
FROM Stacy Blackman Consulting Blog: UNC Kenan-Flagler’s History of Sustainable Enterprise
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The University of North Carolina Kenan-Flagler Business School is celebrating its 15th anniversary as a global leader in sustainable enterprise. The school began its focus on the triple-bottom-line approach – measuring success in terms of financial profitability, ecological integrity and social equity – in 1999.

It was one of the first business schools to offer a comprehensive curriculum in sustainable enterprise that includes experiential learning, enrichment activities and career development. Today, over 550 MBA students have graduated with a concentration in sustainable enterprise and are pursuing a wide range of careers.

Leading the school’s work in education, research and outreach is the Center for Sustainable Enterprise (CSE), founded in 2001. “Sustainable enterprise is a strategic strength for UNC Kenan-Flagler,” says Al Segars, CSE faculty director, PNC Bank Distinguished Professor and chair of strategy and entrepreneurship.

Recognition of the school’s educational leadership in this area includes top rankings. Every “Beyond Grey Pinstripes” ranking by The Aspen Institute has rated UNC Kenan-Flagler among the very best in the world. The Financial Times consistently ranks the MBA program among the top 10 in corporate social responsibility and ethics, and Bloomberg Businessweek ranked Kenan-Flagler’s MBA program No. 7 globally for sustainability.

CSE initiatives with global reach include the award-winning Sustainability Leadership Capstone course, a unique model of experiential learning; the Investing for Impact Competition, in which students apply VC skills to assess socially and environmentally sustainable firms; and the MBA and undergraduate Net Impact clubs, which have received the gold chapter standing for the last three years.

“The commitment of UNC Kenan-Flagler to embedding business stewardship for the planet in the classroom experience is evident in their high performance on the Beyond Grey Pinstripes rankings of MBA programs,” says Judith Samuelson, executive director of the Business and Society Program at The Aspen Institute. “Congratulations to UNC Kenan-Flagler on 15 years of demonstrating a commitment to excellence in business education in this important arena.”

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IESE’s New Course in Social Innovation, Entrepreneurship [#permalink]

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New post 23 Sep 2014, 08:00
FROM Stacy Blackman Consulting Blog: IESE’s New Course in Social Innovation, Entrepreneurship
Spain’s IESE Business School has introduced a new MBA course in “Social Innovation and Social Entrepreneurship” that explores the connection between social and financial objectives.

A total of 72 MBA students are participating in the inaugural class, where they will have the chance to work directly with five companies from different sectors, and discover what it means to run a social enterprise from a hands-on perspective, the school explains on its website.

Organized in groups of 10, the students will work with the five enterprises over a five to seven-week period, during which time they will contribute their own ideas, analysis and strategic plans as part of the experience.

The elective will also feature a hands-on project component, where students work directly with social enterprises and other companies to learn about how the course concepts play out in the real world.

Among the learning outcomes, MBAs will master the distinction between hybrid organization and social enterprises, how to develop strategic models that combine financial and social value, and the geo-political perspectives of social innovation.

IESE Prof. Antonino Vaccaro, director of the course, says there is a growing interest in the subject of social entrepreneurship among MBAs. “This is because a social enterprise helps people feel their lives make sense and helps them feel realized.

“What we are seeing is that many top executives who, having worked for years in multinationals, are making a financial sacrifice in order to dedicate themselves to social entrepreneurial projects because the work feels more meaningful.”

And the benefits of adopting a social focus can yield concrete results, he says.

“Companies are realizing that a positive social impact has to go beyond corporate social responsibility. Some firms are beginning to think of themselves as communities of people and are incorporating social objectives into their overall strategy. They’re also discovering that a social focus makes them more competitive.”

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Tuesday Tips: Michigan Ross MBA Essay Tips [#permalink]

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New post 23 Sep 2014, 16:00
FROM Stacy Blackman Consulting Blog: Tuesday Tips: Michigan Ross MBA Essay Tips
Michigan Ross is a program that emphasizes learning both inside and outside the classroom, and is seeking candidates that are intellectually curious and able to accomplish their goals. At the same time, fit is a crucial part of the Ross evaluation process and Ross wants to know that you have investigated the program thoroughly and know why you want to attend. When you are approaching this set of essays, think carefully about how you will best illustrate your fit with the Michigan MBA program.

This year Ross changed the essay questions significantly to focus on what you are most proud of both personally and professionally. While previous years’ essays focused on career goals and why MBA, this year the questions require introspection and a demonstration that you learn from experience.

Essay One: What are you most proud of professionally and why? What did you learn from that experience? (400 words)

Intellectual ability, professional achievements and teamwork are all among the qualities the Ross admissions committee is looking for in applicants. As you consider topics for this essay focus on the ones that will demonstrate you are a strong leader and that you can learn from experience.

One possible source of ideas are the inflection points in your career. When did you face a turning point or make a big decision about your career? What were some of the most challenging projects you have been part of? Have you been surprised by what you have done well at in your career?

In some cases you may be most proud of an accomplishment because of what you learned and how it shaped your career. In other cases the follow up questions are two separate components of the essay. Either way the why behind your pride in accomplishment will reveal what you value most – whether prestige, credit, or the motivation to achieve your goals. Make sure that your values are aligned with how you want to be perceived by the admissions committee.

Essay 2: What are you most proud of personally and why? How does it shape who you are today? (400 words)

The personal is equally important to Michigan Ross, and the MBA program is designed to help you develop your leadership skills both in terms of professional accomplishment and personal and community interests. The personal attributes the admissions committee are looking for in applicants include community engagement and interpersonal, communication and teamwork skills.

When you consider topics for this essay you may want to write about an important extracurricular accomplishment, a challenge you overcame, or an event in your life that highlights something unique about your background. For example, if you have a track record of club leadership through college and afterwards that can be compelling evidence of your community engagement and leadership skills. On the other end of the spectrum perhaps you have spent time outside your home country for school or work and that has shaped your teamwork, interpersonal and communication skills.

Whatever topic you choose make sure you are addressing why it is important to you. What you learned and how you have used what you learned since in your life can offer invaluable insight as well.

Stacy Blackman Consulting has worked with successful candidates to Michigan Ross for over a decade and can offer comprehensive strategic advice every step of the way. Contact usto learn more.

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Cornell Launches Dual Degree with CEIBS [#permalink]

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New post 25 Sep 2014, 11:02
FROM Stacy Blackman Consulting Blog: Cornell Launches Dual Degree with CEIBS
Cornell University and the China Europe International Business School (CEIBS) have partnered to create a dual MBA and Master of Management in Hospitality (MMH) program launching in fall 2015.

The dual degree will offer a well-rounded hospitality management education with courses in operations management, organizational behavior, corporate finance, marketing, properties development and planning, managerial communication, human resource management, responsible leadership and governance, and more.

Industry projects will be an important component of the program, and students will complete an internship in hospitality or a related service industry during the summer between their first and second years.

Students will complete the MMH degree at Cornell and the MBA degree at CEIBS. Students can begin the program at either CEIBS or Cornell, spending their second year at the alternate campus.

“China is the second-largest economy in the world, and its hospitality industry is poised for dramatic expansion. As the Chinese middle class grows, domestic hospitality companies are building new brands, and international brands are expanding into the country,” says Michael D. Johnson, dean and E. M. Statler Professor at Cornell’s School of Hotel Administration.

Hellmut Schutte, CEIBS dean and Distinguished Professor of International Management, says understanding Chinese business practices is an invaluable asset, adding that the country’s service industry is becoming increasingly important.

“CEIBS is pleased to be able to collaborate with Cornell in offering this opportunity of a dual degree that aligns two very important areas,” says Schutte.

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Enrollment Flags for Women Pursuing the MBA [#permalink]

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New post 25 Sep 2014, 12:00
FROM Stacy Blackman Consulting Blog: Enrollment Flags for Women Pursuing the MBA
As more and more business schools publish their MBA class profiles for the incoming class, it has become clear that despite all the discussion of women and MBAs of 2013, female enrollment numbers overall have stagnated.

While a few schools, such as UC Berkeley Haas School of Business and Emory’s Goitzueta Business School, heralded record numbers of female enrollment in the MBA Class of 2016, several notable programs—University of Pennsylvania’s Wharton School, Yale School of Management, and Michigan Ross School of Business—reported fewer women in this year’s entering class.

To find out why this may be happening, TopMBA.com‘s editor-in-chief Louis Lavelle spoke with Elissa Ellis Sangster, executive director of the Forté Foundation. This non-profit consortium of leading companies and top business schools works together to launch women’s careers through access to business education, opportunities, and a community of successful women.

Here is an excerpt from their interview:

LL: This year the forward momentum many business schools had been making on enrolling women seems to have stalled.  While there were a few schools with substantive improvements (…) 9 of the 14 schools I checked recently had made no improvement, or enrolled fewer women.  How are you interpreting that?

ES: I think that when I look at it as a trend we’ve been improving, but every few years we have a stagnation period. We’re at 34 to 35% now. I think what we’re seeing is there’s a limited applicant pool and that applicant pool can only produce so many women. The schools at the top are seeing the dramatic increases at the top…I think we’re going to continue to see progress but we’re going to have setbacks.

LL: Even though more women are applying to business schools, US business schools are stubbornly stuck, for the most part, at about 35% female enrollment. Why aren’t more female applicants making the cut?

ES: I think there are two things: we want to make the MBA more visible to women, but we also want them to present the best application they can. Often women will take the GMAT cold and walk away disheartened, or they’ll write an essay and won’t have anyone look at it. Through the Forte’ Foundation’s MBA Launch program, we work with women to prepare for the GMAT, assess school fit, and prepare their personal story for the applications and interviews.

LL: What can business schools do to fix this problem? Is the answer more female applicants – in the hope that a larger pool of female applicants would contain more qualified applicants who will be admitted – or is the answer somehow leveling the playing field for women in the admissions process?

ES: Obviously more women in the applicant pool is important. Schools are battling over a pool of women and those women are getting many opportunities. The problem is now we don’t have enough women to fill the demand. More women would be better for everybody. But to get women into the top 25 we have to make sure women are presenting the best applications, so that when admissions officers look at these profiles they see someone who is ready to make that MBA decision.

Lavelle and Sangster have much more to say about the state of women and business school, and I invite you to continue reading their extended Q&A here.

You may also be interested in:
HBS Dean Apologizes for School’s Sexist Attitudes

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Stacy Blackman’s B-School Buzz [#permalink]

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New post 28 Sep 2014, 19:00
FROM Stacy Blackman Consulting Blog: Stacy Blackman’s B-School Buzz
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Welcome to the latest edition of Stacy Blackman’s B-School Buzz, our periodic check-in with some of the MBA blogosphere’s applicant and student contributors. This week, MBA bloggers look forward to a sleepless first year, lay out their essay strategies, and think up an entirely new approach for conquering the GMAT.

The whirlwind begins—Now a few week’s into her first year at Harvard Business School, Defying Gravity realizes the hustle and bustle of the start of the program pales in comparison to the next rising wave of activity: the start of student clubs.  Despite severe sleep deprivation, she says, “I’m still ridiculously excited about what’s ahead of me for this first year at HBS.”

The nuts and bolts of R1 essays—For the curious, of which surely there were many, Scott Duncan provided a detailed recount this week of how he tackled each of the essays for the schools he submitted for in Round One: HBS, Kellogg School of Management, and MIT Sloan. Coming up with essay material was a challenge last season, but on the bright side, it seems to have laid the groundwork for stronger essays this year.

Argh, technology!—When things happen too smoothly, sometimes a closer look is warranted. Luckily for PullingThatMBATrigger, the systems glitch that occurred when he submitted his application for Duke Fuqua‘s Early Action deadline was sorted out in time. That’s two applications down, and possibly two more to go. Finger’s crossed for a Duke interview invite October 7th.

An allegory for the GMAT—Most of us are familiar with the tale of David and Goliath, the classic underdog story. Efessay decided to apply the strategies suggested by this allegorical tale to his test prep technique. “If I approach the GMAT like Goliath would want me to – attempting to ‘win’ with brute mathematical and grammatical skills alone – I’d be (and have been) pummeled. If I change the game, however, and think my way through the test, I’ll have a better chance,” he explains.

Do you have an MBA-centric blog? Want it featured in an upcoming B-School Buzz post? If so, email me at buzz@StacyBlackman.com.

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Know Parents’ Role in the MBA Admissions Process [#permalink]

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New post 29 Sep 2014, 06:00
FROM Stacy Blackman Consulting Blog: Know Parents’ Role in the MBA Admissions Process
This post originally appeared on Stacy’s “Strictly Business” MBA Blog on U.S.News.com
If Mom and Dad are actively involved in your MBA application process, then it might be time to rethink their role at this critical career crossroads. The admissions committee wants to see applicants with demonstrated leadership and maturity, which is hard to convey with parents chiming in at every step along the way.

So-called “helicopter parents” may have the best intentions, but their interfering actions could unwittingly jeopardize their child’s chances of admission to a top business school. Millennials, defined roughly as anyone born between 1980 and 2002, have an upbringing rooted in play dates, involved parents and constant feedback and praise for their accomplishments.

[See how authenticity can support an MBA application.]

Millennials typically enjoy a cozier parent-child relationship than any previous generation, but it’s important for parents to strike the appropriate balance between taking an active interest in their adult child’s education and career choices and hijacking the responsibilities those choices entail. This is true even if parents are fully or partially footing the bill, which is more and more often the case, according to the Graduate Management Admission Council’s latest Prospective Students Survey Report.

Business schools certainly welcome parents when they come to visit their enrolled students, and tolerate those who join their children on a general admissions tour. But unlike undergraduate admissions, where parents are assumed to be heavily involved, the expectation in MBA admissions is that students are independent, fully formed professionals. When parental involvement becomes intrusive, it raises a serious red flag about the candidate’s ability to be successful in the program.

[Find out how a personal brand can help an MBA application.]

So what level of parental involvement is appropriate when it comes to the b-school admissions process? In my view as an MBA consultant, it’s perfectly all right for parents to get in touch with my company for information about how admissions consulting works, to chip in or cover the costs of consulting, or to provide helpful insight or act as a sounding board for their children’s essays – if they request it.

Parents should not attempt to guide the process themselves, however. I’ve had parents ask for conference calls to discuss their child’s issues without the applicant on the phone. Getting on a call without my actual client on the line makes no sense.

We’ve also known cases of parents impersonating their child when contacting the school admissions office with questions about financial aid, application status and more. If discovered, this deception will cause irreparable damage to the applicant’s candidacy.

The truth is, parents may know their children very well in a certain light, but they don’t necessarily know how to reveal the aspects of their child that will be most appealing to business schools. In some cases, their opinions are slanted in completely the wrong way and can actually be harmful.

[Learn how to stand out among b-school applicants.]

We have had many incidents of parents nearly derailing the process when they critique and tear apart the applicant’s MBA essays that my consultants have already determined are pretty much good to go. When that happens, we’re left wondering why they paid for expert consulting in the first place.

The urge to insert themselves into the admissions process likely stems from a desire to protect their children from failure or disappointment, but parents can serve their children’s needs better by cheering from the sidelines and offering moral support if a setback or ding does occur.

Even if they still rely on Mom and Dad for advice and financial support, graduate-level students are adults who are expected to be capable of making independent, adult decisions. If you’re the student in this scenario, make sure you set limits with your parents’ involvement so as not to jeopardize your candidacy by creating a poor impression of your decision-making capacities.

And parents: Trust that you’ve done a great job and that your child is responsible enough to make the right decisions for his or her future.

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Michigan Ross Students Launch Private Equity Club [#permalink]

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New post 29 Sep 2014, 11:00
FROM Stacy Blackman Consulting Blog: Michigan Ross Students Launch Private Equity Club
Two students at the University of Michigan’s Ross School of Business have started the school’s first private equity club to strengthen the relationship between students interested in the industry and professionals.

The group, called Michigan Ross Private Equity, was formed by founder and co-president Greg Sanker. He is joined by co-president Ann Brophy, both MBA students at the school. The group is advised by Professor David Brophy, who serves as the director of the school’s Center for Venture Capital and Private Equity Finance and is Ann Brophy’s father.

Michigan Ross Private Equity has attracted close to 100 members so far, each of whom pays about $100 to join. The money will be used primarily to run the club’s upcoming events. “We’re one of the more expensive clubs on campus, [so] it’s great to see so many people sign up,” Sanker says.

The club has organized several events and plans a full-blown private equity conference, akin to those held at Wharton School and Harvard Business School, in 2016. Other events include a panel during the Michigan Private Equity Conference on Oct. 17.

The club’s conference will be “for students, put on by students, for everyone’s benefit,” Sanker says, describing the difference between the group’s event and the existing private equity conference.

Also, Michigan Ross Private Equity will run a “Private Equity Advisory” program for students to work directly with private equity firms.

The club is working to grow its alumni members and build awareness outside the university. Michigan Ross Private Equity wants to bring on more advisory board members who are private equity professionals and University of Michigan alumni. Also, the group also wants to find private equity firms looking for students to work with them during the school year, Sanker says.

Both Sanker and Brophy have private equity experience. Sanker worked for about two years prior to business school at River Cities Capital Funds focusing primarily on control equity investments in healthcare service companies. Brophy worked this summer at Huron Capital Partners.

“Working in middle market private equity was a great learning experience. It’s a profession that combines disciplines from entrepreneurship and finance, two fields I’m very passionate about,” Sanker says. “Michigan Ross is one of the best business schools in the world without a private equity club. I want to help students discover what I did at River Cities and build the school’s presence in the industry.”

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Tuesday Tips: London Business School MBA Essay Tips [#permalink]

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New post 30 Sep 2014, 05:00
FROM Stacy Blackman Consulting Blog: Tuesday Tips: London Business School MBA Essay Tips
London Business School is a close knit program with an international focus, set in one of the most exciting centers of culture in Europe. Among one of the top ranked programs in the world, LBS is equally valued by recruiters in both the US and Europe. LBS is an excellent choice for MBA hopefuls who have international experience, a goal to work in London or other parts of Europe, or just an interest in attending school outside the US.

LBS has significantly slimmed down the essays required for the application this year. It will be a challenge for you you to present everything you may want about your career, extracurriculars and personal attributes. Make sure you formulate a clear game plan for this set of essays so you can maximize the questions and the space permitted to make your case for admission.

Essay 1
What are your post-MBA plans and how will your past experience and the London Business School programme contribute? (500 words)

Defining your post-MBA plans may be difficult as you approach your question. Most MBA applicants are pursuing the degree for a specific career goal post-MBA, but if you need a bit more reflection to answer this question it is worth doing the work. Self-awareness about your strengths and interests will help you refine what you want. To take your research deeper it may be incredibly helpful to talk to colleagues and alumni who have MBAs in your field to see what your career path options are. Make sure that your career goals are both realistic and aspirational. An MBA will certainly open doors for you, and also may define a specific career path. Make sure you are well-informed about what others have done before you.

Your past experiences have certainly informed your post-MBA plans, and touching on those most relevant will be helpful to setting the background for your current pursuit of an MBA. To make this essay more than a rehash of your resume, think about explaining the rationale for your decisions throughout the essay. Why did you pursue your past experience and what has been the impetus behind subsequent career choices? At this point, why are you choosing LBS? If space permits, you will want to discuss why you have made the choice to pursue an MBA at this time, and why you want to attend LBS.

Essay 2

How will you add value to the London Business School community? (300 words)

Thorough research into the London Business School community will be crucial here, whether online or in person. Consider both the academic community and the extracurricular communities. Reaching out to the clubs and organizations you are most interested in may allow you to interact with a current student who can provide context for you. To be most effective in answering this question you will want to be specific and logical in your choices of activities you will impact. What activities make the most sense in the context of your career and industry interests? What about your hobbies? Any community involvement you are currently pursuing and plan to continue could start to demonstrate your value to the groups you plan to join or lead at LBS.

International experience may be another asset to the LBS community you can touch upon in this essay. Since LBS is a particularly international program they are certainly seeking applicants who are well traveled and thoughtful about the rest of the world. If you focus on an international background make sure you are able to explain what you have learned from interacting with cultures that are not your own, and relate your experiences back to what you will bring to LBS.

Essay 3
Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (300 words)

This essay can be used to explain possible weaknesses in your application like a low GPA or GMAT score, or could be another opportunity to reveal an aspect of your candidacy that has not been covered in the previous questions.

If you use this space to explain a less than stellar aspect of your candidacy make sure you are offering explanations and not excuses. Keep all background information succinct and factual (no whining!) and explain the concrete steps you have taken to improve your candidacy and to be ready for an MBA programme like LBS.

If you are in the enviable position of having nothing to explain, this can be a great opportunity to touch on a personal story or add color to your career goals. Especially if you have a unique background or an experience that has shaped your outlook on life and career this could be a place to discuss that personal aspect of your candidacy.

Challenged by the LBS essay questions? Contact us to learn how Stacy Blackman Consulting can help.

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_________________

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Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
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Beyonce Profiled in New HBS Case Study [#permalink]

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New post 30 Sep 2014, 06:00
FROM Stacy Blackman Consulting Blog: Beyonce Profiled in New HBS Case Study
Harvard Business School will publish a new case study next week examining Beyoncé’s stealth release of her self-titled 2013 “visual album” from a variety of business-related perspectives, the Harvard Gazette reports.

To refresh your memory, Beyoncé and her entire management team and corporate partners kept the album a secret until its release just after midnight on December 13, 2013, and fans had to buy the entire album—no individual song purchases allowed.

HBS students will look at what it took to pull off this ambitious campaign, market conditions at the time, the structural and technical obstacles, and the many difficult decisions that cropped up for Beyoncé and her team along the way, the Gazette reveals, adding that the case asks MBA students what they would have done it they were working for the pop idol.

“She’s clearly among the most powerful people in the music industry at the moment … so to understand the operation behind such a powerful figure is always very interesting,” says Anita Elberse, the Lincoln Filene Professor of Business Administration at HBS who co-wrote the case study with a former student, Stacie Smith, MBA ’14.

The study will be taught in Elberse’s course “Strategic Marketing in Creative Industries” in early October, the Gazette reports.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Applications Rising for Two-Year MBA Programs [#permalink]

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New post 30 Sep 2014, 08:01
FROM Stacy Blackman Consulting Blog: Applications Rising for Two-Year MBA Programs
For a third straight year, applications to full-time, two-year MBA programs showed marked growth, according to the 2014 Application Trends Survey, released by the Graduate Management Admission Council. By comparison, the survey reported a flattening or decrease in applications to other graduate management program types.

The survey also highlighted trends observed in GMAT testing that show a growing number of students seeking to study outside their country of citizenship. These candidates make up a significant portion of the talent pool for many MBA and non-MBA master’s programs and are driving changes in year-on-year application volume globally.

The increasingly global talent pool has been emerging for more than a decade, and has shaped the development of management education — both in where it is growing, as well as the in the mix of programs types offered to meet the needs of global students.

“Viewed in tandem, there is good news for both students and schools in this survey, as well as in our recent Corporate Recruiters Survey [released in May 2014], where 4 out of 5 companies said they planned to hire MBA graduates in 2014,” says Sangeet Chowfla, GMAC president and CEO.

The 2014 Applications Trend Survey found that 61 percent of global full-time two-year MBA programs participating in the survey reported application growth — up from 50 percent of programs in 2013.

Among other findings of the 2014 survey are:

  • The percentage of professional MBA programs (part-time, flexible, online, and executive MBA) reporting increased application volume was higher this year than in 2013, however, the majority of programs is not yet experiencing growth.
  • Results for 2014 are mixed for the specialized business master’s (non-MBA) programs. Growth in application volume is seen among Master in Marketing and Communications, Master in Information Technology, Master in Management, and Master of Accounting programs. Master of Finance programs are experiencing declining volume for the third year in a row.
  • In the United States, 65 percent of full-time two-year MBA programs report receiving more applications from foreign candidates, while demand also continues to improve among domestic candidates (up for 48% of programs in 2014 compared with 22% in 2012).
  • The following programs reported a majority of foreign candidates in their applicant pools:
    • Master of Finance (82% of applicants)
    • Master in Management (73%)
    • Master in Marketing and Communications (69%)
    • Full-time one-year MBA (56%)
    • Full-time two-year MBA (52%)
  • Citizens of countries in East and Southeast Asia and Central and South Asia make up the majority of foreign candidates applying to programs in Asia-Pacific, Canada, India, and the United States.
  • Programs located in Europe received their largest share of foreign candidates from East and Southeast Asia and from other European countries.
“For schools, the rise over the last three years in two-year applications is welcome. This echoes other research that tells us how highly students value their two-year MBA degrees for the personal, professional and financial advantages it conveys,” says Chofla. “For students, GMAC’s Corporate Recruiters Survey may very well signal a change in hiring from a cost-driven, recession-driven organizational focus, to a growth-driven focus utilizing the skills that MBA programs are designed to develop.”

Image
ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Applications Rising for Two-Year MBA Programs [#permalink]

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New post 30 Sep 2014, 09:01
FROM Stacy Blackman Consulting Blog: Applications Rising for Two-Year MBA Programs
For a third straight year, applications to full-time, two-year MBA programs showed marked growth, according to the 2014 Application Trends Survey, released by the Graduate Management Admission Council. By comparison, the survey reported a flattening or decrease in applications to other graduate management program types.

The survey also highlighted trends observed in GMAT testing that show a growing number of students seeking to study outside their country of citizenship. These candidates make up a significant portion of the talent pool for many MBA and non-MBA master’s programs and are driving changes in year-on-year application volume globally.

The increasingly global talent pool has been emerging for more than a decade, and has shaped the development of management education — both in where it is growing, as well as the in the mix of programs types offered to meet the needs of global students.

“Viewed in tandem, there is good news for both students and schools in this survey, as well as in our recent Corporate Recruiters Survey [released in May 2014], where 4 out of 5 companies said they planned to hire MBA graduates in 2014,” says Sangeet Chowfla, GMAC president and CEO.

The 2014 Applications Trend Survey found that 61 percent of global full-time two-year MBA programs participating in the survey reported application growth — up from 50 percent of programs in 2013.

Among other findings of the 2014 survey are:

  • The percentage of professional MBA programs (part-time, flexible, online, and executive MBA) reporting increased application volume was higher this year than in 2013, however, the majority of programs is not yet experiencing growth.
  • Results for 2014 are mixed for the specialized business master’s (non-MBA) programs. Growth in application volume is seen among Master in Marketing and Communications, Master in Information Technology, Master in Management, and Master of Accounting programs. Master of Finance programs are experiencing declining volume for the third year in a row.
  • In the United States, 65 percent of full-time two-year MBA programs report receiving more applications from foreign candidates, while demand also continues to improve among domestic candidates (up for 48% of programs in 2014 compared with 22% in 2012).
  • The following programs reported a majority of foreign candidates in their applicant pools:
    • Master of Finance (82% of applicants)
    • Master in Management (73%)
    • Master in Marketing and Communications (69%)
    • Full-time one-year MBA (56%)
    • Full-time two-year MBA (52%)
  • Citizens of countries in East and Southeast Asia and Central and South Asia make up the majority of foreign candidates applying to programs in Asia-Pacific, Canada, India, and the United States.
  • Programs located in Europe received their largest share of foreign candidates from East and Southeast Asia and from other European countries.
“For schools, the rise over the last three years in two-year applications is welcome. This echoes other research that tells us how highly students value their two-year MBA degrees for the personal, professional and financial advantages it conveys,” says Chofla. “For students, GMAC’s Corporate Recruiters Survey may very well signal a change in hiring from a cost-driven, recession-driven organizational focus, to a growth-driven focus utilizing the skills that MBA programs are designed to develop.”

Image
ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

Kudos [?]: 126 [0], given: 0

Applications Rising for Two-Year MBA Programs   [#permalink] 30 Sep 2014, 09:01

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