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Stacy Blackman Consulting Blog

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2014 Global MBA Recruiting Market [#permalink]

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New post 28 Oct 2014, 13:00
FROM Stacy Blackman Consulting Blog: 2014 Global MBA Recruiting Market
Are you curious about where to find the top jobs and salaries across the globe after business school? QS Top MBA recently released its annual MBA employers survey, which, with 5,669 respondents worldwide contributing to this year’s report, makes it the most comprehensive global review of hiring and salary trends available.

Key Recruiting Trends in 2014:
Across North America, MBA demand has jumped 10% in 2014, in line with the forecast from last year’s report. It seems that as confidence in economic recovery arrives in North America, there is renewed demand for MBA graduates from globally oriented and local employers.

Western Europe reported 0% net growth in MBA demand in 2014. While growth in demand in Switzerland (15%), Germany (9%), Belgium (9%), France(6%) and the UK (5%) has buoyed the region, these results are offset by steep declines in Southern Europe, particularly Italy (-27%) and Spain (-1%).

However, there is some good news for Europe’s MBAs. The QS Top MBA survey reports growth across Europe is forecast to accelerate in 2015, with Italian and Spanish employers leading the way with a projected 15% and 7% growth in demand respectively.

Demand for MBAs in Asia is settling at a sustainable rate of 11% per year. Since 2011, India has been vying with the USA to be the largest MBA job market and there is no sign of this trend reversing with forecast growth of 8% in 2015.

Brazil, Argentina and Mexico continue to be the engines of MBA growth in Latin America. Demand has become much more plentiful in recent years and this trend is continuing, albeit at a more sustainable growth rate of 7% in 2014 after a year of 10% growth in 2013. Employers in the region are utilizing MBAs as a key talent pool as companies battle to internationalize across the region.

Top Ten Countries for MBA Demand:
  • USA
  • India
  • China
  • Mexico
  • United Kingdom
  • South Korea
  • Argentina
  • Canada
  • Brazil
  • Singapore
Key MBA Salary Trends in 2014:
Overall MBA salaries have increased 4% on average in the mature North American and Western European markets for the first time in several years, the survey reveals. With evidence of MBA demand picking up steadily in North America as well as in several European markets, QS Top MBA continues to predict that MBA salaries are likely to increase again in 2015 in these regions.

  • Average total compensation offered by MBA employers in North America increased by 15% to $128,600 ($112,200), with salaries of $97,700 and bonus of $30,900.
  • Total compensation offered by MBA employers in Western Europe grew by 3% to $112,600 ($109,100).
  • Total compensation offered by MBA employers in Asia-Pacific fell by 2% to $86,000. MBA salaries in the region remained roughly flat at $68,000 with bonuses being cut back.
  • At $71,400, total MBA compensation in Latin America was slightly down in 2014, compared to 2013. Salaries offered by international employers in these regions were flat.
Growth By Sector:
Consulting— Consulting and professional services reports 9% demand growth in 2014 continuing this longstanding pattern, albeit at a slower rate than previous years. Consulting is a bellwether for the health of the MBA and the sector is forecasting 8% growth in 2015.

Technology and Telecoms— The big story in 2014 is the growing demand for MBA talent amongst global technology companies, which are now recruiting in almost every region of the world. High tech/electronics companies report 11% growth in demand in 2014. IT/computer services 8% growth, while telecoms report 7% growth.

General Industry—The consumer goods sector is reporting 12% growth in 2014, while manufacturing is reporting 10% growth, with large numbers of MBAs being hired, especially in emerging markets.

Energy Sector—This sector continues to report strong MBA recruiting with an 18% increase in MBA jobs in 2014.

Pharmaceuticals and Healthcare—This industry is dominated by global players,and after a bit of a lull, their appetite for MBAs seems to be resuming with 9% growth in demand in 2014.

This 54-page survey is chock-full of useful information, and QS Top MBA hopes current and future MBA students can use this data to decide which industries and geographies they want to pursue in their MBA job search, as well as to help negotiate an optimum compensation.

You can read the entire 2014-2015 QS Top MBA Job and Salary Trends survey here.

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Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
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How to Achieve Your Highest GMAT Score [#permalink]

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New post 29 Oct 2014, 11:00
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FROM Stacy Blackman Consulting Blog: How to Achieve Your Highest GMAT Score
Guest post from Josh Jones of Test Prep Unlimited, a private GMAT tutor in the San Francisco Bay Area.  His students have reported score increases as high as seven points per tutoring hour.
How to and how much you should study depends on your starting/target scores and the amount of time you have, but this guide should give you a good sense of how to structure your study.  It’s best to use multiple GMAT resources, but be deliberate about how you use them to maximize your efficiency.  If after reading this you still have questions, you can ask me at the Facebook Page for Test Prep Unlimited.

Your first step is to learn how to speed-read. Your words per minute should be at least 400 (with >95% comprehension).  Faster is better; 500+ would be great. Here’s a test for you: What speed do you read?

Next, download the free, official GMATPrep® Software from the makers of the test.  Read a little bit about the format and structure of the test, do 1 easy, 1 medium, and 1 hard question of each type (but save the rest of the questions and exams for later!), then take a full-length diagnostic exam under semi-realistic testing conditions (no outside reference or calculator, no pausing the exam to think about questions, etc).

On timing: You’ll want to spend about two minutes per Quant question (perhaps more for Data Sufficiency and less for Problem Solving) and 2.5 minutes per Integrated Reasoning question. For Verbal, 75-90 seconds for each Sentence Correction and Critical Reasoning, 2-3 minutes for each Reading Comprehension Passage, plus 90 seconds each for the three or four questions that follow.  The Verbal numbers will vary slightly depending on your strengths and weaknesses, but you have about 1 minute 49 seconds per Verbal question.

If your starting score is under 550, you will want an entire foundational overview.  I would recommend using Manhattan’s Foundations of GMAT books. Attempt some of the drills at the end of the section, and if they take you more than 15 seconds each, read the section beforehand and try again. Then you can move onto comprehensive strategy guides.

If you’re between 550-650, you will still want that foundational overview, but you can do it more quickly.  Then you can move onto comprehensive strategy guides.

If you’re between 650-700, you can skip the foundational overview and work on the comprehensive strategy guides.

If you’re already above 700, just focus on the 700-800 level questions, and on the specific subjects you need help with. Kaplan has a GMAT800 book, MGMAT has an Advanced Quant book, Veritas has a Data Sufficiency book, an Advanced Verbal book, etc.

Books and Resources:  The two most popular sets of comprehensive strategy guides are MGMAT and Veritas Prep.  I personally prefer Veritas’s books; They have a better understanding of the test and their questions are closer to real GMAT questions. MGMAT’s guides are farther from the GMAT. They are a good first step, and are useful if you don’t need to gain more than 100 points, but they are far from ideal.  They’re just marketed better, so they are more widely known.  As for online resources, there is also GMATPill, Magoosh, and Economist GMAT Tutor.

You cannot neglect studying Verbal! This is true even if you are a native English speaker (or even an English major!). The reasons are a) The Verbal skills cultivated in college are not exactly what the GMAT measures, and b) Many international applicants with superior Quant but weaker Verbal skills take the GMAT and skew the results so that the tail is much longer above V45 than for Q45.

So if you have a solid Verbal score, you can still break 700, even with a less-than-stellar Quant score.  For example, with a 40 in Quant, you could still break 700 with a 45 in Verbal. (In practice this is extremely difficult to attain, even for most native English speakers.)  But it’s better and safer to have a more balanced score.

If your Verbal score is below 40 and you have the time to do so, start your Verbal prep by using ACTand SATverbal prep materials (take all of their practice tests). Yes those are for high-schoolers applying to college, but what is more important here, your MBA or your ego?

If you want to be a Verbal superstar, which is required to be above 750, do the Verbal sections from past LSAT‘s, as they are harder than the GMAT’s Verbal. These are good for Reading Comprehension and especially Critical Reasoning, but not Sentence Correction. Don’t do the LSAT Analytical Reasoning (as there is no parallel in GMAT), just the Reading and Logical Reasoning (which is similar to GMAT to Critical Reasoning).

For every 50 hours of study that you do, take another practice test under exam conditions and review the solutions. GMATPrep has four, and you’ve used one already, so if you plan on taking several practice tests, use others first then come back to the GMATPrep exams at the end.

Don’t burn through your practice tests without significant study in between, unless you’re already at the 750+ range, because you’re just using up your practice tests without gaining much in between.

If you can afford it and would benefit from doing so, hire a private tutor to structure, motivate, and expedite your study (this will cost between  $1,000-10,000 dollars).  Be aware though: Tutoring companies take a large percentage of the tutor pay—70% or more—so if you can find an independent tutor with excellent credentials, teaching experience, and reviews, that’s a much more cost-effective route.  Students in remote areas, countries outside the U.S., or with severe budget constraints, may benefit from online adaptive learning software such as Economist GMAT Tutor ($500-1,000).

You can also take a class, but if you’re disciplined about your GMAT studies, you won’t get much more out of it than you would by following the program I’ve outlined, especially if you’re ahead or behind the curve for the class, as you will not move at your optimal pace.  Actually the primary potential benefit of a class in this case is the potential for community you can form with your peers, but you will have to take that initiative and there is no guarantee you’ll get what you’re looking for.

Finish your study with GMAC materials, first with The Official Guide for GMAT Review 2015 and the supplemental Quant andVerbal guides, then with GMATPrep.  Always try to do the question first without looking at the solution, but don’t spend more than 5 minutes trying to solve a question if you’re stumped. Try to keep in mind actual test pacing, but spend as much time on each question as is necessary for you to complete it and understand the solutions provided (which are often not the best or fastest way to do the problems, by the way).  In other words, first focus on getting questions right, then focus on getting them right quickly.

Take another practice exam (see the timing suggestions at the beginning of this post), go over the answers, then do *ALL* of the GMATPrep questions in exam mode.  Then take another practice exam, look at the solutions, and repeat as necessary until you feel satisfied with your results.

Since OG and GMATPrep are real GMAT questions from the makers of the test, you will develop appropriate habits for test day as opposed to using test prep company materials which are imitations of, rather than substitutes for, real questions. So if you’re going to use multiple materials, DO NOT START YOUR STUDIES WITH GMAC MATERIALS!!! Once those questions are gone, they’re gone, and if you’re unsatisfied with your score, you’ll have to wait until either you forget these materials, or they release an entirely new set of questions (which will take years, since the updated questions are not for the entire set).

Come test time, relax the day before the test (don’t cram!) and make sure you eat a healthy meal and sleep well.  Know your biological clock and pick a 4 hour block for the test when you will be most alert and energetic, one that doesn’t require you to skip a meal.  Bring healthy snacks, and stay hydrated, focused, and positive.  Good luck on your studies and on your dreams!

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

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Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Stanford to Offer New Dual MA/MBA Program [#permalink]

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New post 31 Oct 2014, 06:00
FROM Stacy Blackman Consulting Blog: Stanford to Offer New Dual MA/MBA Program
The Stanford Graduate School of Business has announced the launch of a new dual degree program with the School of Humanities and Sciences. In three academic years, students will earn an MBA and an MA in International Policy Studies.

Designed for students who want to work in fields that bridge businesses and governments in the United States and abroad, Stanford GSB notes that this cross-disciplinary program will prepare participants for leadership roles in non-profit organizations, social enterprises, international organizations, consulting firms, etc. focusing on issues such as international development, security, healthcare, trade and finance, and the environment.

The interest in second degrees has grown in recent years, as Stanford MBA students look for opportunities for cross-sector leadership. Among MBA students, approximately 1 in 6 currently pursue joint or dual degree studies, the school reports.

“More and more we find that students benefit from a multidisciplinary learning experience,” says Madhav Rajan, senior associate dean for academic affairs at the Graduate School of Business (GSB). “With Stanford’s School of Humanities and Sciences just down the street from the business school, it is possible to bring together the best resources in multiple fields for our students.”

Find out more about Stanford’s new dual MA/MBA program for students interested in international policy and business, which will begin accepting applications this fall.

***

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Stacy Blackman’s B-School Buzz [#permalink]

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New post 31 Oct 2014, 06:00
FROM Stacy Blackman Consulting Blog: Stacy Blackman’s B-School Buzz
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Welcome to the latest edition of Stacy Blackman’s B-School Buzz, our periodic check-in with some of the MBA blogosphere’s applicant and student contributors. This week, MBA bloggers provide interview recaps and brainstorm possible interview questions, as well as share thoughts on the transformational nature of the b-school experience.

Interview prep time—With a Kellogg interview behind him and one with MIT Sloan imminent, Scott Duncan shares a comprehensive list with 25 interview questions he’s preparing to answer. Can you think of any he hasn’t touched on?

Disappointment from Duke—Although the final determination—waitlisted or flat-out ding—hasn’t been revealed, Pulling that MBA Trigger is suffering major disappointment due to no admit offer from Duke Fuqua. As she is quick to point out, “This experience is definitely not for the fainthearted!”

Tuck revisited—Last year, Grant Me Admission applied only to Tuck School of Business, and waited eight brutal months for an eventual release. With new perspective, a broader array of target schools, and a second interview at Tuck now behind him, he dedicates this latest post to a full recap of his interview experience.

 A personal transformation—Six weeks into his MBA program at UCLA Anderson School of Management, MBA Reapplicant (aka Michael Leve) finds many parallels between the changes one undergoes during business school and John Potter’s eight steps to transforming an organization, which he outlined in a 2007 Harvard Business Review article.

Do you have an MBA-centric blog? Want it featured in an upcoming B-School Buzz post? If so, email me at buzz@StacyBlackman.com.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Yale SOM May Expand Silver Scholars Program [#permalink]

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New post 03 Nov 2014, 07:00
FROM Stacy Blackman Consulting Blog: Yale SOM May Expand Silver Scholars Program
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Yale School of Management is considering an expansion of its Silver Scholars Program, which recruits MBA students straight from undergrad, the school announced last week. The program was founded in 2004 and requires two years of classroom experience separated by one year in the workforce.

Associate Dean Anjani Jain told the Yale Daily News that “the thinking behind expanding the incoming Silver Scholars class stems from a larger and stronger applicant pool.” Originally, the program was open only to Yale College seniors, but broadened after the first two years to include students enrolled in any undergraduate institution.

“The program is a way for the SOM to attract young talent,” Jain says, explaining in the Yale Daily News that the SOM’s first year integrated core curriculum provides a broad business education that fills in the blanks for students without prior business experience.

Students say they like the program because it allows them to forgo entry-level jobs right out of undergrad and recruit much more quickly into MBA-level positions.

Up until last year, the program enrolled five to six students annually, the paper reports, but that number climbed to seven for the class of 2016 and to 15 for the class of 2017.

“The larger classrooms in SOM’s new building have made it physically possible to expand the Silver Scholars class,” says Yale SOM professor Barry Nalebuff, who notes that the decision to accept more Silver Scholars for next year will ultimately depend on the success of this year’s increase.

You may also be interested in:
 Yale School of Management 2014-15 MBA Essay Tips

Yale SOM Introduces Sliding Scale Application Fee

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Columbia Business School Launches Neighborhood Small Biz Program [#permalink]

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New post 05 Nov 2014, 12:00
FROM Stacy Blackman Consulting Blog: Columbia Business School Launches Neighborhood Small Biz Program
Beginning this winter, Columbia Business School’s Small Business Development Center will offer a “StreetWise ‘MBA’”curriculum that aims to help neighborhood small businesses grow.

The program is supported by Citi Community Development and will use a nationally recognized curriculum developed by Interise, a nonprofit committed to helping underserved small businesses scale. This comprehensive curriculum covers topics including financial management, marketing and sales, human resources tactics, business strategy development, and access to capital and new contracts.

The Center began offering their 2-year community business program in 2009 and has since served more than 50 small businesses. The program serves business owners ranging from medical doctors’ offices to restaurants and florists.

“The strength of the program lies in the fact that we’ve been focused on a specific neighborhood at a time of transition and of growth,” says Kaaryn Nailor Simmons, director of Columbia’s Small Business Development Center. “These businesses are able to network with their neighbors in a way that they wouldn’t be able to if they were across the state or even the city.”

Columbia Business School’s Small Business Development Center unveils their revamped Columbia Community Business Program on the heels of a successful six-year program, which has served primarily Harlem-based small businesses.

“Interise is very fortunate to expand our impact to the neighboring communities surrounding Columbia, thanks to our continued partnership with Citi Community Development,” says Jean Horstman, CEO of Interise. “All three partners are aligned in our beliefs that local small business growth and education is the key to growing jobs and revitalizing lower income communities.”

The participants will spend the first year of the two-year program focused on creating their in-depth and personalized growth plans and the second year working on putting their plans into action.

The second year of the program focuses on preparing participants for procurement opportunities with both the university and other large institutions. Participants will be exposed to procurement officers and coached on the processes, strategies, and requirements necessary to become a successful vendor.

“Programs like the StreetWise ‘MBA’ are critical to help support minority and women business owners and entrepreneurs in low-income communities, giving them access to professional networks, a growth strategy, capital and contracts,” says Eileen Auld, regional director, New York Tri-State, Citi Community Development.

Interise’s StreetWise ‘MBA’ curriculum is already offered in 36 communities across the nation, including through New York University’s Stern School of Business’ Strategic Steps for Growth program, which is currently offered in partnership with the NYC Department of Small Business Services (SBS). Unlike some formal continuing education programs, the curriculum allows small business owners to focus on their own operations rather than study other businesses.

The Columbia-Harlem Small Business Development Center began offering online applications to business owners in early October. Anyone interested in learning more about the program or becoming a part of it can learn more at gsb.columbia.edu/sbdc.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Stanford GSB Creates New Online Executive Learning Experience [#permalink]

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New post 05 Nov 2014, 12:00
FROM Stacy Blackman Consulting Blog: Stanford GSB Creates New Online Executive Learning Experience
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Stanford Graduate School of Business has launched a new, online model for executive learning that recreates the intimate and academically rigorous on-campus Stanford experience in an interactive online environment, the school announced Wednesday.

The new model will launch with the Stanford LEAD Certificate: Corporate Innovation, which aspires to help participants learn, engage, accelerate, and disrupt (LEAD). It is aimed at professionals who wish to drive new initiatives and effectively implement change within their organizations.

“The program brings these compelling elements of Stanford to the world of online executive learning for the first time by combining a highly selective cohort and technology that enables self-paced learning, shared team work, and a cloud-based immersive space for group experiences,” says Peter DeMarzo, Faculty Director for Educational Technology at the GSB.

This eight-course program will help participants develop their abilities to identify the ideas that deliver the most impact and to overcome organizational barriers. The program integrates real-time class discussions, ongoing feedback from world-class faculty and high-quality peers, engaging instructional video, online exercises, group projects, live-streamed events at Stanford GSB, and access to Silicon Valley leaders.

The certificate will include three foundational courses: Financing Innovation: The Creation of Value, Critical Analytical Thinking, and Strategic Leadership. Participants will choose five innovation-focused electives from among ten that include Design Thinking: Building Brands Inside Out, Startup Garage for Intrapreneurs, Business Model Design, and Using Neuroscience to Influence Behavior.

Over the next several years, the school expects to offer other certificate tracks in addition to Corporate Innovation, DeMarzo says.

“Developing an online pedagogy gave us the freedom to think anew about how people can best learn, retain, and use this material. We’ve created a Stanford experience that people can digest on their own turf, at their own pace, and apply in real time.”

Unlike Massive Open Online Courses (MOOCs), participants in the Stanford LEAD Certificate will be chosen by application into a select cohort of executives. This will enable all participants to interact directly with faculty, receive meaningful feedback, and benefit from a learning community of like-motivated peers. No more than 100 participants will be admitted to the first 2015 cohort.

Stanford GSB has chosen to incorporate a suite of technologies to support this multifaceted, interactive experience, including the NovoEd online learning environment to enable team-based projects and collaboration.

All participants will need is a video-enabled computer and an internet connection to participate from anywhere in the world. The program is designed to be completed within a year, at a pace of two courses per quarter. Including required assignments, team projects, and cohort events, participants should anticipate spending approximately five hours a week in the program.

Overall, the Stanford LEAD Certificate, which costs $16,000, will deliver more than 200 hours of content and faculty engagement. Content will include personal development tools, direct faculty access, workshops, live-streamed Stanford events, interactive exercises, and experiential and project-based activities. Those who successfully complete the program will earn both a paper certificate and a LEAD Certificate badge for public posting to LinkedIn profiles.

Applications are open now through March 25, 2015, and the program will begin on May 5, 2015. Candidates must upload a short, two-minute video about why they wish to take the certificate program and in what area of their organization they want to have impact. Applicants will be asked to show demonstrated resourcefulness and capability to affect change in an organization.

Participants will be chosen based on their motivation for developing new products, services, cultural changes, or strategic pivots in their organizations. Professionals from large and small global companies, public institutions, and nonprofits are encouraged to apply.

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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Round 1 Update from UCLA Anderson [#permalink]

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New post 07 Nov 2014, 07:00
FROM Stacy Blackman Consulting Blog: Round 1 Update from UCLA Anderson
With the Round 1 deadline barely in the rear view mirror, interview invitations have already started going out from the admissions office at UCLA Anderson School of Management, Associate Director of MBA Admissions Jessica Chung writes in a recent post to the Admissions Insider Blog.

These invitations will be sent throughout the month of November until about mid-December, when the UCLA campus closes for winter break. Chung explains that second-year MBA students conduct the admissions interviews, either on-campus or via Skype. While there’s no benefit to choosing one option over another, she notes many non-local applicants  choose to schedule an on-campus interview in order to combine a campus visit and sit in on a class while there.

Chung promises a detailed post on the Anderson admissions interview soon, and we’ll alert our readers to it when it is posted.

You may also be interested in:
Application Insights from UCLA Anderson

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Michigan Ross Director on Essay and Interview Angst [#permalink]

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New post 07 Nov 2014, 07:00
FROM Stacy Blackman Consulting Blog: Michigan Ross Director on Essay and Interview Angst
The University of Michigan Ross School of Business prepares to welcome its first batch of on-campus interviewees today, and as usual, MBA admissions director Soojin Kwon offers valuable insight and tips for both essays and interviews in her recent blog post.

Turns out, Kwon experienced her own essay angst recently when she included a letter to the current owners with her bid for a home in a competitive real estate market. Once she tapped in to sharing stories about herself, and the kind of life she would build in that house, Kwon says the words just started flowing.

The director explains this is the experience the admissions team wants to have when they read an applicant’s essay: “We’re looking for a sense of you as a person through the stories you share about yourself.” Rather than try to draft a contrived piece that hews to a “hero” story or the “overcoming a challenge” story, Kwon says essays that are reflective and thoughtful are the ones that stand out most positively in the admission team’s minds.

When it comes to the Ross interview, she says applicants can expect to answer the Why MBA question, since that is no longer a part of the essays; be able to connect the dots with your career goals; and get very specific about Why Ross. This is not the moment to rattle off a laundry list of clubs and classes you’d like to participate in; rather, you should come prepared to speak to why those clubs and classes will help you reach your career goals.

Lastly, Kwon reminds applicants that the interview is meant to be a conversation, so be sure to use the time wisely by asking thoughtful questions of your interviewer, too. Here is a video in which she shares more of her tips for acing the Ross interview.



Good luck to all applicants invited to interview at Michigan Ross School of Business. If you’ve been invited to participate in a group interview, you may find it helpful to practice in a similar setting. Learn more about Stacy Blackman Consulting’s Group Interview Prep service here.

***
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What’s New at Kellogg School of Management [#permalink]

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New post 10 Nov 2014, 15:00
FROM Stacy Blackman Consulting Blog: What’s New at Kellogg School of Management
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This fall has been a busy and energizing time thus far at Northwestern’s Kellogg School of Management, so I thought I’d share just a few of the highlights here on the blog.

In early October, my alma mater hosted the 2014 Kellogg Marketing Leadership Summit, an invitation-only event that brought together more than 100 prominent senior executives, Kellogg faculty, and thought leaders at McKinsey & Company and Egon Zehnder to discuss the challenges and opportunities facing chief marketing officers at companies such as McDonalds, Target and many others.

During that same time, President Barack Obama visited Northwestern’s campus to speak about the economy with Kellogg students. “There is a reason why I came to a business school instead of a school of government,” Obama told the gathering. “I actually believe capitalism is the greatest force for prosperity and opportunity that the world has ever known.”

Kellogg also announced the expansion of its newest degree track, the Russell Fellows Program’s M.S. in Management Studies (MSMS), by opening admissions for July 2015 enrollment to accredited schools outside of Northwestern.

Kellogg is the first top-tier business school to develop a master’s program of this kind in response to strong demand. Designed to help recent graduates launch their careers, the program focuses on teaching foundational management skills and offers access to a dedicated career coach.

Finally, with $58 million in new gifts, Kellogg is celebrating a banner fundraising year for the Transforming Together campaign.This brings the total raised to-date to $225 million, and has propelled the school ever closer to its $350 million goal.

There’s tons of exciting things happening at Kellogg School of Management, so I invite you to read more about these recent events by following the links above.

You may also be interested in:
A Strategy of Inspired Growth at Kellogg

Northwestern Kellogg MBA Essay Tips

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4 Factors to Consider About European MBA Programs [#permalink]

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New post 10 Nov 2014, 15:00
FROM Stacy Blackman Consulting Blog: 4 Factors to Consider About European MBA Programs
This post originally appeared on Stacy’s “Strictly Business” MBA Blog on U.S.News.com
As business becomes more global, future MBA applicants may ask themselves if they should consider heading abroad for business school. In many cases, the answer will be yes.

The best business schools attract international students and faculty of the highest caliber, and in terms of rankings, elite European programs perform as well as many top programs in the U.S.

According to the latest top MBA salary and job trends report, international study experience is sought by 67 percent of MBA employers, and recruiters “most significantly agree that candidates with international experience outperform those without.”

There are four factors you should weigh to determine if a European business school is a better fit to help you reach your career goals.

1. Global networking optionsIf you want to build a global network in a multicultural environment, then apply to schools that can help you fulfill those goals.

While MBA programs at Harvard Business School and Stanford Graduate School of Business have sterling reputations worldwide, just 17 percent of 2013 HBS grads and 13 percent of 2014 Stanford MBA grads found work abroad after graduation. If you know you want to work in Europe, you’d be better off choosing a local school where you can network directly with employers.

2. Greater classroom diversity: The top programs in Europe tend to be much more internationally oriented, with 96 percent of the class coming from outside the country at some schools. Think about how that culturally diverse mix enriches class discussions, as well as creates networking opportunities that span the globe.

There is one caveat to the diversity of top European programs: They typically enroll fewer women compared with U.S. business schools. For example, IMD, a business school in Switzerland, is 96 percent international with a 24 percent female representation. INSEAD, in France, is 96 percent international but women make up 36 percent of the student body.

[Know the four questions to ask yourself before applying to b-school.]

3. Lower average GMAT scores: Test scores are one of the key data points in the MBA admissions process, and in Europe you’ll often find GMAT scores trending lower than in the U.S., making them slightly less competitive. This is likely due to the fact that many students attending European schools are not native English speakers, so the admissions committees allow applicants a bit more wiggle room with their scores.

At the University of Chicago Booth School of Business, the average GMAT score was 723 for the class of 2014, 721 at New York University Stern School of Business and 728 at University of Pennsylvania’s Wharton School. However, at similarly ranked schools in Europe the averages were much more attainable: 700 at London Business School, 685 at HEC Paris and 670 at IE Business School.

[Don't make one of these surprising application mistakes of prospective MBAs.]

4. More established students: Students at European business schools also tend to have more years of work experience under their belts than those attending U.S. schools, which could come as a relief to applicants worried they skew too “mature” for a seat at the most competitive programs.

Another draw: Most of the programs are one year in length, saving both time and money for older candidates with families who don’t want to be out of the workforce too long. The shorter time frame doesn’t mean a skimp on learning, however. One-year European MBA programs will have a heavier workload in order to maintain the quality and integrity of the program.

If your professional goal is to live and work abroad, pursuing an MBA in your desired location is arguably the best introduction to business life in that country. A cultural immersion experience of this kind is not without its challenges, but most participants would agree studying abroad is not just financially rewarding, but personally fulfilling as well.

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Overcome 3 MBA Application Challenges Facing Military Veterans [#permalink]

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New post 11 Nov 2014, 07:00
FROM Stacy Blackman Consulting Blog: Overcome 3 MBA Application Challenges Facing Military Veterans
In honor of Veterans Day, we are re-posting a story from earlier this year with advice on transitioning from the military to business school.

This post originally appeared on Stacy’s “Strictly Business” MBA Blog on U.S.News.com
When it comes to some of the key qualities elite business school admissions officers are looking for in MBA applicants – demonstrated leadership and management skills, an ability to motivate and work well in a team and international and cultural awareness – military veterans typically display them in spades.

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Benjamin Faw, HBS MBA ’14

Coming from the armed forces rather than a civilian career path prior to business school can give rise to certain difficulties when drafting an application, however. Let’s take a look at some common areas in the application where veterans face challenges and find out how to mitigate them.

1. Difficulty explaining experiences in civilian terms: Top MBA programs welcome military applicants and offer seats to veterans each year. So while it’s logical to assume the admissions committee is very familiar with the perspective of applicants with a military background, your application essays, resume and interviews need to make sense to a civilian reader.

“Language and terms from the military are often hard to translate into civilian terms, making it hard to communicate what you accomplished and why it matters,” says Ben Faw, an Army combat veteran from West Point who received his MBA from Harvard Business School this spring. “With limited experience in telling their stories to the civilian world, sometimes a veteran will have trouble clearly and succinctly explaining their own personal story.”

To counteract that, military veteran applicants should enlist trusted advisers outside of the military to proofread essays and help translate any military jargon in the MBA resume into plain English. Ask yourself if what you were writing would make sense to a civilian with no military experience.

Weaving stories from the military into your MBA essays is expected and encouraged, particularly where they illustrate leadership accomplishments in a high stress environment, or how you persevered in the face of setbacks. But your essays should also highlight experiences outside of the armed forces, either during college or related to your extracurricular interests.

Veteran applicants often worry about presenting a clear, concise career goal post-MBA, especially if they have little experience in business. This is not as critical as you might think, since many MBA students change industries entirely as they explore the myriad possibilities offered at business school. Begin by clearly articulating why you’re leaving the military, and why an MBA is necessary to achieve that goal.

[Follow these steps to develop a personal brand as an MBA hopeful.]

2. Trouble handling recommenders and interviews: When trying to decide whom to approach for a letter of recommendation, think about people who have encouraged your development as an individual and leader, and, as you prepare to leave the service, ask if they would provide a supportive reference.

I suggest all applicants create a recommender package, which contains instructions on the process, a reminder list of your strengths with on-the-job examples as well as a growth area you’re working on, and a summary of your career goals that the recommender can use as a reference.

While military applicants may feel uncomfortable approaching a senior officer with this level of coaching, leaving matters to fate could result in a lackluster recommendation, especially if the officer doesn’t have a lot of experience writing letters of recommendation. In most cases, your recommenders will appreciate your assistance and thoroughness, and will produce a better recommendation on your behalf.

If you’ve passed that first important hurdle and are invited to interview, congratulations!

Interviewers will usually be very interested in learning about your military experiences, so capitalize on that enthusiasm. Organize your thoughts by jotting down all of your really cool stories. Then, for each one, write a brief summary of what you did, how it made a difference and what you learned from it. Practice mock interviews with family and friends until you feel at ease discussing your military experience in a way everyone will understand.

And remember, it’s okay to talk about your successes in the first person rather than recounting everything as a team victory. This is how you differentiate yourself and reinforce your personal brand.

3. Not knowing how to maximize your resources: The single best resource for applicants coming from the armed forces is the MBA veterans club of the schools you’re considering. Those who have gone before you and succeeded are almost always willing to go above and beyond to share their advice on what has worked for them.

From providing essay and resume tips to offering an authentic view of the veteran experience on campus, these groups are your go-to resource for insight into the school and guidance for your application.

Many schools waive the application fee for U.S. military members and veterans who have served on active duty, and the federal agency Defense Activity for Non-Traditional Education Support, known as DANTES, will reimburse the GMAT or GRE General fee for eligible military personnel. Also, pre-MBA candidates can take advantage of boot camps and paid fellowships through MBA Veterans during the summer before their first term.

An MBA is a great next step for transitioning veterans no matter what branch of service they come from. When asked what advice he would offer future applicants, Faw says veterans should know, “There is something special about you, your experience in the military and what you want to do next. Make sure your application reflects those unique aspects that make you who you are. Authenticity is awesome.”

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What is a Good GRE Score? [#permalink]

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New post 11 Nov 2014, 07:01
FROM Stacy Blackman Consulting Blog: What is a Good GRE Score?
Are you heading to business school and thinking about taking the GRE? Our friends at Magoosh have created a nifty infographic to help answer the million dollar question: what is a good GRE score?

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The fact is, there’s no one-size-fits-all answer. Depending on the programs you’re applying to, a “good score” could take on various amounts. The infographic is organized by grad school programs, so you can quickly scroll through to find the average test scores necessary to get into any engineering, physical sciences, business, and more, grad programs.

So take a look at the Magoosh infographic and learn to answer the loaded “what’s a good GRE score?” question with ease!

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Plan Your Time Wisely in Round 2 [#permalink]

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New post 12 Nov 2014, 07:00
FROM Stacy Blackman Consulting Blog: Plan Your Time Wisely in Round 2
By the end of this week, we’ll be halfway through November already—can you believe it? What’s even harder to believe is that Round 2 deadlines will start to hit in less than two months. And since end-of-year wrap-ups at work—not to mention the holidays—will consume a ton of your time in the coming weeks, those deadlines will be here in the blink of an eye. That’s why getting application materials finalized before early January requires a laser-like focus.

You need to ask yourself the following questions before you get started:

  • How many hours per week can I dedicate to applications before deadlines arrive?
  • Which schools on my list have the highest priority—and why?
  • What’s more important: increasing my odds of getting in somewhere, or knowing that I at least gave my best shot to the top programs I’m interested in, even if I am not accepted?
  • Am I prepared to wait until next year to apply, or is it “now or never”?
If you want to go back to school next year no matter what, but don’t have enough spare time to pull together quality MBA applications in about eight or nine weeks, something’s gotta give.

Make sure you’re casting a wide net with the programs you’re targeting. Do some research on acceptance rates and average class demographics; try to think positively, but still realistically, about your odds and select your schools accordingly.

If you’re just not going to be able to pull yourself away from career, extracurricular and family obligations in the near future, focus on only the schools you’re most interested in rather than making a half-baked effort across several applications.

Then buckle down, start politely declining as many non-essential commitments as you can, and get to work. Competition is fierce in Round 2, and it’s a tough time of the year to find extra hours. Use that knowledge to fuel your commitment to your MBA applications and put together the best materials you can.

Remember:

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What Burning Man and B-School Have in Common [#permalink]

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New post 12 Nov 2014, 08:00
FROM Stacy Blackman Consulting Blog: What Burning Man and B-School Have in Common
Though it’s November and fall is in full swing, I’m devoting today’s post to Burning Man, the late-summer ritual that draws over 60,000 participants to the Black Rock Desert in Nevada every year.

On the surface, it would seem that there is very little overlap between the cultures of Burning Man and business school. The former’s participants are largely stereotyped as hippies and artists running off to escape the constraints of society for a week, while MBAs are seen as leaders of the types of industry and societal structures that Burning Man participants are trying to flee.

However, a closer look reveals that there is more in common between the two than one would think. In fact, aspiring MBAs can learn valuable lessons from the Burning Man community…

Please click over to the Wharton Blog Network to read the rest of this article. I promise you’ll see Burning Man and b-school in a whole new light!

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MBA@UNC Honors Pioneering Women in Business [#permalink]

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New post 12 Nov 2014, 12:00
FROM Stacy Blackman Consulting Blog: MBA@UNC Honors Pioneering Women in Business
Female entrepreneurs make up more than 30% of all enterprises in the United States, and the MBA@UNC blog celebrates that fact with its recently published list of 33 female founders forging their own path.

Each of the women featured has an MBA degree, and has experienced first-hand how going to business school transformed their career by giving them the skills and knowledge necessary to be successful. I’m honored to share a place on this list among such bold and innovative women who have made their mark across a variety of industries, from health to technology, media to e-commerce.

Going through an MBA program helped me to think outside of the box. It completely opened my mind with regards to what I believed I was able to accomplish. I gained the broad range of skills needed to work on strategy, marketing, management and accounting issues, and I developed a network that I have tapped into and relied on every step of the way.

Most importantly, the MBA brought about a mind-shift which allowed me to come up with an idea and believe that I could be the one to make it happen…and then actually go for it and make it a reality.

I invite you to learn more about these inspiring entrepreneurs by following the link above.

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Duke Fuqua Tops Businessweek’s Biennial MBA Ranking [#permalink]

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New post 13 Nov 2014, 07:00
FROM Stacy Blackman Consulting Blog: Duke Fuqua Tops Businessweek’s Biennial MBA Ranking
Bloomberg Businessweek has released its 14th biennial ranking of 112 full-time MBA programs globally to determine which business schools offer the strongest education and best prepare MBAs for their careers.

Duke University’s Fuqua School of Business claims the number one spot among U.S. programs. The University of Chicago’s Booth School of Business—which had been number one on the past four rankings—fell to number three.

The University of Pennsylvania is number two, Stanford University is number four, and Columbia University is number five. Harvard Business School is out of the top five for the first time since the Businessweek ranking began in 1988.

Internationally, Western University’s Ivey Business School in Ontario, Canada is number one, IE Business School in Madrid, Spain is number two, and ESMT in Berlin, Germany is number three. London Business School, Bloomberg Businessweek’s 2012 international winner, falls to number four.

Below are Bloomberg Businessweek’s 2014 Top 20 U.S. Full-Time MBA Programs:

2014 Rank

2012 Rank

U.S. Business School

1

6

Duke University (Fuqua)

2

3

University of Pennsylvania (Wharton)

3

1

University of Chicago (Booth)

4

4

Stanford University

5

13

Columbia University

6

21

Yale University

7

5

Northwestern University (Kellogg)

8

2

Harvard University

9

8

University of Michigan at Ann Arbor (Ross)

10

11

Carnegie Mellon University (Tepper)

11

18

University of California at Los Angeles (Anderson)

12

17

University of North Carolina at Chapel Hill (Kenan-Flagler)

13

7

Cornell University (Johnson)

14

9

Massachusetts Institute of Technology (Sloan)

15

12

Dartmouth College (Tuck)

16

15

Indiana University (Kelley)

17

24

University of Maryland (Smith)

18

22

Emory University (Goizueta)

19

14

University of California at Berkeley (Haas)

20

10

University of Virginia (Darden)

The closest Fuqua has come to the top spot on Bloomberg Businessweek’s ranking of MBA programs was its fifth place finish in 2000—it ranked sixth in 2012. “Fuqua’s number one ranking this year is thanks in large part to employers’ esteem for its graduates,” says Jonathan Rodkin, research and rankings coordinator, Bloomberg Businessweek. “Fuqua ranked second overall among employers, rising from number seven in 2012, with recruiters noting that its students are exceptionally good at working collaboratively.”

Eighty-five U.S. and 27 international MBA programs were ranked on three measures: 1. Employer Assessment (45 percent): how recruiters at companies that hire MBAs judge each school’s graduates, measured by a survey administered by Bloomberg Businessweek. 2. Student Experience (45 percent of the ranking): how graduating MBA students rated their education, measured by a second survey. 3. Intellectual Capital (10 percent): the expertise of its faculty, determined by a tally of faculty research in esteemed journals. The full methodology can be found at http://buswk.co/2014MBAMethodology.

“Don’t let rankings alone make your school decision for you,” says Francesca Levy, business education editor, Bloomberg Businessweek. “Our rankings, school profiles and editorial analyses offer a thorough picture of the current landscape of full-time MBA programs, but deciding where to go to school is a personal decision. A school that is right for one student may be wrong for another.”

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

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Separate GMAT Rankings for U.S. and Asian Applicants [#permalink]

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New post 14 Nov 2014, 07:00
FROM Stacy Blackman Consulting Blog: Separate GMAT Rankings for U.S. and Asian Applicants
Segregation in education sounds like a relic of the distant past, but according to a recent story in the Wall Street Journal, Asian and Indian applicants to U.S. MBA programs trounce American applicants so badly on the quantitative portion of the GMAT that business schools will now sort candidates based on the country and region of the world they hail from.

Over the last ten years, the score gap between Asia-Pacific and U.S. applicants in the math portion has only widened, with the former group scoring an average of 45—seven points above the worldwide average of 38, and 12 points higher than the American applicant’s average of 33.

The disparity in scores is likely rooted in the problems with math instruction in this country, but the situation isn’t helped by the vast difference in test preparation. According to GMAC, students in Asia spend an average of 151 hours in test prep, while U.S. students average just 64 hours.

Sangeet Chowfla, GMAC’s chief executive officer, told the WSJ schools have complained that the test’s global rankings were becoming more difficult to interpret, and asked for new ways to assess both U.S. and foreign test-takers separately. In response, GMAC has introduced a tool that allows schools to apply filters to benchmark scores by country of citizenship, gender, and college GPA.

Sara Neher, assistant dean of MBA admissions at the University of Virginia’s Darden School of Business, was among those who reached out to GMAC for help. “I need to be able to show my scholarship committee, which includes faculty, that this person is in the top 5% of test takers in his region,” even though that individual might not rank highly against test takers world-wide, she told the WSJ.

In the future, business schools may increasingly need to deny seats to the top scorers if they want to stay true to their mission of creating a dynamic learning environment through a cohort with diverse backgrounds and perspectives.

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First Cohort of Harvard Business School’s HBX CORe Now Complete [#permalink]

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New post 17 Nov 2014, 07:00
FROM Stacy Blackman Consulting Blog: First Cohort of Harvard Business School’s HBX CORe Now Complete
Harvard Business School‘s new digital learning initiative, HBX, held a closing ceremony earlier this month to formally mark the completion of its first offering, HBX CORe (Credential of Readiness).

CORe is an interactive online program specially designed by HBS faculty members and was first offered this summer to undergraduates and recent graduates interested in learning the fundamentals of business through a suite of three courses in Business Analytics, Economics for Managers, and Financial Accounting.

More than 100 of the nearly 500 participants who finished the nine-week CORe program and exam came to the Harvard Business School campus to take part in various activities and a ceremony, as well as the distribution of a credential recognizing successful completion of the program.

“We are delighted to honor these and all the other students who completed these courses in the basics of business,” said Dean Nitin Nohria.

“From beginning to end, they were engaged in the kind of rigorous, interactive learning that has long been the hallmark of Harvard Business School’s pedagogy. We believe this program also marks an important milestone in the development of online education.”

The CORe program was offered for a fee to a targeted group of students, in contrast to free massive open online courses, or MOOCs, and was based on an innovative technological platform specifically designed to offer an interactive experience that mirrors many of the elements in the HBS case teaching approach.

“The fact that 85 percent of those who began the HBX CORe program finished it is testament to the success of this new model of online education,” Dean Nohria observed.

In offering the CORe program for the first time, HBX facilitated the process by limiting eligibility to students enrolled in Massachusetts colleges and universities and to the children of Harvard University faculty, staff, and alumni.

“Our intent behind CORe was to create a program that would allow students from very different backgrounds – humanities, social sciences, and STEM [science, technology, engineering, and mathematics] majors – to gain basic fluency in essential business concepts and decision making,” said Professor Bharat Anand, faculty chair of HBX.

“Through the efforts of our faculty and the HBX staff members, we have been able to create an immersive online experience that prompted a high level of participant engagement, including rich peer-to-peer interactions that greatly enhanced the learning experience,” Anand continued. “We’ve been delighted to see that the participant response to CORe has been overwhelmingly positive.As one student put it, ‘This has been the best proxy for any classroom experience I have seen so far’.”

The next offering of the CORe program will begin on Feb. 25, 2015. Applications will be evaluated on a rolling basis. Future cohort start dates will be announced shortly.

***
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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

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Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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USC Marshall Introduces MS in Marketing Degree [#permalink]

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New post 18 Nov 2014, 11:00
FROM Stacy Blackman Consulting Blog: USC Marshall Introduces MS in Marketing Degree
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The USC Marshall School of Business has announced the launch of a new Master of Science in Marketing  that will help develop and enhance students’ innovative marketing skills. This degree is designed for managers and those with a few years of work experience who are eager to earn an advanced degree in a one-year, full-time program, or a two-year, part-time option.

The program establishes a strong foundation in business fundamentals, including marketing management, marketing strategy and business analytics, or market demand and sales forecasting.

Students will then build on that foundation with other marketing courses, including advertising and promotion management, branding strategy, consumer behavior, marketing and consumer research, marketing channels, new product development and pricing strategies.

Expanding into other business disciplines, students can choose from electives ranging from data warehousing, business intelligence and data mining, to technology commercialization.

Marketing crosses all disciplinary boundaries, and the modern marketer must have polished technical skill and deep topical knowledge, says James G. Ellis, dean of the Marshall School of Business.

The MS in Marketing curriculum takes full advantage of the breadth of offerings at USC, with cross-disciplinary electives including case studies in digital entertainment, visual storytelling, the television industry, digital technologies and the entertainment industry, foundations in health education and promotion, public health policy and politics and health care ventures.

“We want our marketing students to be able to tailor their study to their particular interests, whether that is in digital entertainment, health care or public policy,” says  Diane Badame, academic director of the full-time MBA Program and professor of clinical marketing, who is spearheading the new degree program.

“Students in our marketing program will gain artistry and analytics that will position them for success in this rapidly evolving discipline,” Badame adds.

As a culminating experience, MS in Marketing students will collaborate to craft an innovative marketing strategy for prospective employers.

The marketing program is now accepting applications for summer 2015 from working professionals with bachelor or advanced degrees and at least two years of experience.

For additional information about the program please go to: http://www.marshall.usc.edu/msmkt

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ForumBlogs - GMAT Club’s latest feature blends timely Blog entries with forum discussions. Now GMAT Club Forums incorporate all relevant information from Student, Admissions blogs, Twitter, and other sources in one place. You no longer have to check and follow dozens of blogs, just subscribe to the relevant topics and forums on GMAT club or follow the posters and you will get email notifications when something new is posted. Add your blog to the list! and be featured to over 300,000 unique monthly visitors

_________________

Interested in a free 30 minute consultation with the Stacy Blackman Team? Sign up here: http://stacyblackman.com/contact

Stacy Blackman | Stacy Blackman Consulting Inc | http://www.StacyBlackman.com | +1 323.934.3936
MBA blogger, US News and Author, The MBA Application Roadmap

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USC Marshall Introduces MS in Marketing Degree   [#permalink] 18 Nov 2014, 11:00

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