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Successfully launching a new product for supermarket sale requires eit
[#permalink]
Updated on: 19 Nov 2018, 05:56
Updated on: 19 Nov 2018, 05:56
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A
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Difficulty:
95%
(hard)
Question Stats:
32% (02:42) correct
68%
(02:31)
wrong
based on 457
sessions
Successfully launching a new product for supermarket sale requires either that supermarkets give prominent shelf space to the product or that plenty of consumers who have not tried it seek it out. Consumers will seek out a new product only if it is extensively advertised, either on television or in the press. One way for a manufacturer to obtain prominent shelf space for a new product is to promote it in trade journals.
If the statements given are true, which of the following must on the basis of them also be true?
A. Provided that a manufacturer promotes a new product in trade journals, the product will have a successful launch.
B. If consumers who have not tried a new product do not seek it out and if its manufacturer does not promote it in trade journals, then it will not have a successful launch.
C. Any new product that is advertised extensively on television will be sought out by many consumers who have not tried it.
D. If a new product is not given prominent shelf space by supermarkets and if television advertising is too expensive, a successful launch of the product will not occur without press advertising.
E. If a new product is successfully launched for supermarket sale without extensive advertising, then the manufacturer must have promoted it in trade journals.
If the statements given are true, which of the following must on the basis of them also be true?
A. Provided that a manufacturer promotes a new product in trade journals, the product will have a successful launch.
B. If consumers who have not tried a new product do not seek it out and if its manufacturer does not promote it in trade journals, then it will not have a successful launch.
C. Any new product that is advertised extensively on television will be sought out by many consumers who have not tried it.
D. If a new product is not given prominent shelf space by supermarkets and if television advertising is too expensive, a successful launch of the product will not occur without press advertising.
E. If a new product is successfully launched for supermarket sale without extensive advertising, then the manufacturer must have promoted it in trade journals.
Successfully launching a new product for supermarket sale requires eit
[#permalink]
Updated on: 19 Sep 2023, 05:33
Updated on: 19 Sep 2023, 05:33
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Expert Reply
gmatbull wrote:
Successfully launching a new product for supermarket sale requires either that supermarkets give prominent shelf
space to the product or that plenty of consumers who have not tried it seek it out. Consumers will seek out a new
product only if it is extensively advertised, either on television or in the press. One way for a manufacturer to
obtain prominent shelf space for a new product is to promote it in trade journals.
If the statements given are true, which of the following must on the basis of them also be true?
A. Provided that a manufacturer promotes a new product in trade journals, the product will have a successful launch.
B. If consumers who have not tried a new product do not seek it out and if its manufacturer does not promote it in trade
journals, then it will not have a successful launch.
C. Any new product that is advertised extensively on television will be sought out by many consumers who have not tried it.
D. If a new product is not given prominent shelf space by supermarkets and if television advertising is too expensive, a
successful launch of the product will not occur without press advertising.
E. If a new product is successfully launched for supermarket sale without extensive advertising, then the manufacturer
must have promoted it in trade journals.
OA only after discussions.
space to the product or that plenty of consumers who have not tried it seek it out. Consumers will seek out a new
product only if it is extensively advertised, either on television or in the press. One way for a manufacturer to
obtain prominent shelf space for a new product is to promote it in trade journals.
If the statements given are true, which of the following must on the basis of them also be true?
A. Provided that a manufacturer promotes a new product in trade journals, the product will have a successful launch.
B. If consumers who have not tried a new product do not seek it out and if its manufacturer does not promote it in trade
journals, then it will not have a successful launch.
C. Any new product that is advertised extensively on television will be sought out by many consumers who have not tried it.
D. If a new product is not given prominent shelf space by supermarkets and if television advertising is too expensive, a
successful launch of the product will not occur without press advertising.
E. If a new product is successfully launched for supermarket sale without extensive advertising, then the manufacturer
must have promoted it in trade journals.
OA only after discussions.
Make a correlation chart in your mind like this:
Successful launch NEEDS (but it may not be enough for successful launch so this is a necessary condition, not sufficient)
I. Prominent shelf space - one method is trade journals. There could be other methods.
OR
II. Consumers seeking - NEEDS either extensive television advertising or press advertising (again, it is necessary to extensively advertise, not sufficient. Note the use of 'only if' which suggests a necessary condition. Consumers may still not seek it even after extensive advertising)
Once you understand this, you can easily see that only option D is necessary to be true.
A. Provided that a manufacturer promotes a new product in trade journals, the product will have a successful launch.
Prominent shelf space can lead to successful launch. It is not sufficient for successful launch.
B. If consumers who have not tried a new product do not seek it out and if its manufacturer does not promote it in trade
journals, then it will not have a successful launch.
(II) does not happen so (I) must happen. Trade journals is just one of the ways of making (I) happen. There could be many other ways too. So it is not necessary that successful launch did not happen.
C. Any new product that is advertised extensively on television will be sought out by many consumers who have not tried it.
As discussed, advertising is necessary to make consumers seek out a product, not sufficient. Consumers may still not seek out the product.
D. If a new product is not given prominent shelf space by supermarkets and if television advertising is too expensive, a
successful launch of the product will not occur without press advertising.
(I) doesn't happen so (II) must happen. For (II) to happen, extensive advertising is must either in TV or press. If TV advertising is out of reach, press advertising is a must. True.
E. If a new product is successfully launched for supermarket sale without extensive advertising, then the manufacturer
must have promoted it in trade journals.
Not necessary. As discussed, trade journals are only one way of getting shelf space. There could be other ways too.
Here is a video on Conditional Statements: https://youtu.be/MmlwcTlHZz8
General Discussion
Re: Successfully launching a new product for supermarket sale requires eit
[#permalink]
05 Nov 2012, 16:36
05 Nov 2012, 16:36
1
Kudos
Should be answer D
A product will be successful only If a prominent shelf space is given or a product is advertised on the TV or in the press.
After negating ....
A product will not be successful unless a prominent shelf space is given or a product is advertised on the TV or in the press.
Answer D states that shelf space is not given, TV ads are too expensive ==> we need press ads
A product will be successful only If a prominent shelf space is given or a product is advertised on the TV or in the press.
After negating ....
A product will not be successful unless a prominent shelf space is given or a product is advertised on the TV or in the press.
Answer D states that shelf space is not given, TV ads are too expensive ==> we need press ads
