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FROM Kellogg MBA Blog: Student Perspective: Kellogg Alumni in Japan |
The Kellogg Club of Japan gathers for a group photo. First and foremost, I would like to emphasize that I truly appreciate the fruitful relationships I have with Japanese alumni, who sparked my passion for Kellogg. Even before applying to Kellogg, I have enjoyed close interactions with generations of alumni including the president of Kellogg Club of Japan (KCJ) Yoshimitsu Kaji ’97, and it made me confirm that I am a great fit for Kellogg’s collaborative, student-driven, diverse culture. Receiving the Alumni Club of Excellence Award in 2012, KCJ has stood out as “best in class” with its long history of community building and partnership with the school by continuously cultivating the entire Kellogg network, including prospective students, current students and the Japanese business community. For example, when I was a prospective student, I attended KCJ events such as TG in Tokyo and morning sessions (a speaker series). I enjoyed passionate discussions with alumni, culminating in intellectual exchange, sometimes through the night. As a current student, I volunteered to help prospective and admitted students in Japan in collaboration with KCJ by matching each admitted student with current students and/or alumni ambassadors and helping to host Day at Kellogg Japan (DAKJ) for admitted students. Furthermore, I was one of the student leaders for Global Initiatives in Management (GIM) Japan/Korea and organized an alumni reception in Tokyo during the in-country trip. They gave us a warm and friendly welcome and were very excited about helping non-Japanese students understand Japanese business and culture, as well as hearing the latest updates about Kellogg. We also invited admitted students to welcome them into our community. I feel very lucky to be a part of the Kellogg community throughout my life, as my experiences in the organization have created an organic network and breakthrough innovations. After graduation, I am willing to enhance Kellogg’s presence and vitalize the community by encouraging younger generations, especially young women, to explore their possibilities bravely, as many brilliant alumni have done for me. Emi Yokoshima ‘14 is a second-year student in the 2Y Full-time MBA program from Tokyo, Japan. Prior to Kellogg, she worked at Tokyo Disney Resort on Theme Park Business Strategy/Product Management, Marketing/Sales Promotions and Investor Relations. Over the summer, she worked on new business development for the fashion category at Amazon, joined the Insight Program at McKinsey, and participated in Kellogg Corps for a consulting project to help a social enterprise in Belize. She is currently studying abroad as an exchange student at London Business School. Filed under: Career, Student Life Tagged: japan, Kellogg Alumni, Kellogg Club of Japan, kellogg community |
FROM Kellogg MBA Blog: Kellogg Super Bowl Advertising Review 2014 |
Kellogg Professors Derek Rucker and Tim Calkins at the 10th Annual Kellogg Super Bowl Advertising Review. All eyes were on the Super Bowl Sunday night at Kellogg School – at least on the ads. About 50 students packed a room to participate the 10th annual Super Bowl Advertising Review, scoring each commercial according to the ADPLAN Framework developed by Professors Tim Calkins and Derek Rucker. The event gave participants some laughs, some groans and a new perspective: This is a unique experience – one I knew I wanted to be a part of, even before I arrived at Kellogg. Commercials have always been my favorite part of the Super Bowl, so I was excited to look at the ads clinically with other likeminded people. I’ve always enjoyed ads for entertainment value but now I’m really looking at whether they forward the brand and if I’m going to remember the company that made them. The Ad Review is the best type of experiential learning – it’s very relevant, very real-time. This is going to carry me through to any marketing roles I have in the future. First-half favorites: Jimmy Johns, Sonos and the Bud Light series. (It hooked me on the second ad.) — Jordana Cohen ’15 The Super Bowl Advertising Review is one of those Kellogg traditions that’s special, unique and memorable. You have an opportunity to apply academic rigor to something you usually don’t think about in that sense. It’s also energizing to interact with other classmates that are really into this event, who plan to put their career into marketing. This year, I liked that some of the companies went the emotional route, like Cheerios and Chevrolet. For me, the ads that scored highest were the ones that captured my attention and demonstrated their product and its value. Beats with Ellen DeGeneres was smart, for example, and it showed viewers how this new service works. First-half favorites: Cheerios, Chevrolet and Beats — Mitch Colgan ’14 This is the perfect time of year to be a marketing enthusiast at Kellogg. We’ve had back-to-back CMO speakers, the Marketing Conference and now the Ad Review. There’s an energy and excitement to the review because it’s all happening in real time. You can discuss the commercials with your classmates, the professors and the dean, which makes it even more of a rich experience. I actually wrote about the ad review in the “Why Kellogg” essay in my application. I wanted to be a part of this, and I’m on Cloud 9. I’ve found the ads this year to be so much more emotional and sentimental. Plus, there seems to be a lot more celebrity power – from Ellen DeGeneres to Arnold Schwarzenegger. First-half favorites: M&Ms, Volkswagen, Microsoft, Pistachios (Colbert!) — Jasmine Lipford ’15 Filed under: Business Insight, Student Life Tagged: Advertising, Kellogg Super Bowl Advertising Review, KSMAdRev, marketing, Super Bowl |
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