dee1pug1 wrote:
Let me apply something that MBA's learn at some point in time. BB, please consider my questions below lightly:
1. Did you change something because it was broken? If not, then why change?
2. How would you address the need for change management here? Some of us could have a huge resistance to change, be it just the layout, color, etc.
3. Did you prepare the users for this tsunami of change in advance? Or was this thrown as a surprise purposefully?
Regardless, if this move is progressive in any way for you and or the users, then well done, and thanks for being there.
Cheers
Thank you so much for sharing heartfelt feedback. I take it that there’s some things that you feel uncertain or inconvenienced or unhappy about. I would love to hear more specifics.
I have to admit is that the new user experience is also an adjustment to me. I was the spark but not the product manager putting in hundreds of hours of work into it. Not all decisions here are mine and I had to compromise my preferences too. if it were for me, nothing would ever change
A little bit of background, we have started with the update of the least impactful pages. We only updated the home and sub-forum pages. We have added a left hand side bar that I hope will help new folks orient a bit better.
The goals of this ambitious. I would say very ambitious refresh has been to improve the usability on the website, get rid of the features that are no longer used by users, emphasize the feautres that are used, and make the site less overwhelming for new members. Our last update happened in 2013 so we are on a nice and comfortable 10 year refresh schedule 🫣
In terms of user experience, we have conducted multiple focus groups with primarily new members. Because while every old member used to be a new member, not every new member becomes an old member. To learn the points of new members and we wanted to find solutions to solve those pain points. I’m not going to say that we did the perfect and fantastic job. But with the site using 10-year-old design, every year it was becoming more and more dated and less than less coherent for a new member. Meanwhile, fancy sexy websites are elevating user experience, and gmatclub may not be getting worse, it is getting worse when compared to the average web experience.
In terms of preparing users to the new experience, I’m not sure about the best way of doing that. However, we made the choice to not announce the new experience because of unpredictability of our meager development resources. For example, our plan was to release the new user experience sometime in June 2023. However, the announcement of GMAT Focus has thrown a major curveball requiring significant changes to the site,
GMAT Club tests and setting us back almost a year. For example, the focus groups we have done were conducted in April and May 2023. We already had multiple designs and versions but because of limited development resources, we had to prioritize other items.
As with every change, they are positives and negatives. We are obviously wanting to reduce the negatives and emphasize the positives. Save any negatives, please let me know. We want to know what are the points and we want to improve the experience. we have the time and opportunity right now and resources. I can say as an old timer, it is always hard. It was hard in 2013. It took time to transition and fix some of the bumpy points.
Again, I highly encourage any specific and actionable or even vague and confusing feedback so we can take it into account and make the best decision going forward. I’m hoping we will be able to finish the conversion in the few upcoming months unless of course there are more curveballs.