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# To entice customers away from competitors, Red Label supermarkets have

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Re: To entice customers away from competitors, Red Label supermarkets have [#permalink]
To entice customers away from competitors, Red Label supermarkets have begun offering discounts on home appliances to customers who spend \$50 or more on any shopping trip to Red Label. Red Label executives claim that the discount program has been a huge success, since cash register receipts of \$50 or more are up thirty percent since the beginning of the program.

Boil it down- the discount program has been a huge success, since cash register receipts of \$50 or more are up thirty percent since the beginning of the program.
Type - weaken

(A) Most people who switched to Red Label after the program began spend more than \$50 each time they shop at Red Label. - Strengthens - it talks about new customers who might have been pushed by 50\$ offer
(B) Most people whose average grocery bill is less than \$50 would not be persuaded to spend more by any discount program. - Incorrect - It talks about a different group - people who spend less than 50\$

(C) Most people who received discounts on home appliances through Red Label’s program will shop at Red Label after the program ends. - Strengthens - RL Supermarkets will successfully acquire new customers

(D) Since the beginning of the discount program, most of the people who spend \$50 or more at Red Label are people who have never before shopped there and whose average grocery bill has always been higher than \$50. - Mild strengthener -- The discount program brought new customers, though the average bill of such people has always been over 50\$

(E) Almost all of the people who have begun spending \$50 or more at Red Label since the discount program began are longtime customers who have increased the average amount of their shopping bills by making fewer trips. - Weakens - So most of these 50\$ spenders are longtime customers(Not new) and also they are not spending more as a whole since the number of trips have been reduced

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To entice customers away from competitors, Red Label supermarkets have [#permalink]
Bunuel wrote:
To entice customers away from competitors, Red Label supermarkets have begun offering discounts on home appliances to customers who spend \$50 or more on any shopping trip to Red Label. Red Label executives claim that the discount program has been a huge success, since cash register receipts of \$50 or more are up thirty percent since the beginning of the program.

Which of the following, if true, most seriously weakens the claim of the Red Label executives?

(A) Most people who switched to Red Label after the program began spend more than \$50 each time they shop at Red Label.

(B) Most people whose average grocery bill is less than \$50 would not be persuaded to spend more by any discount program.

(C) Most people who received discounts on home appliances through Red Label’s program will shop at Red Label after the program ends.

(D) Since the beginning of the discount program, most of the people who spend \$50 or more at Red Label are people who have never before shopped there and whose average grocery bill has always been higher than \$50.

(E) Almost all of the people who have begun spending \$50 or more at Red Label since the discount program began are longtime customers who have increased the average amount of their shopping bills by making fewer trips.

Strategy: Give discounts on home appliances to customers who spend \$50 or more on any shopping trip to Red Label.
Aim of the strategy: To entice customers away from competitors
Result: cash register receipts of \$50 or more are up thirty percent since the beginning of the program. (So before the program, if there used to be 100 receipts of >\$50, now there are 130 receipts of >\$50)

Claim of executives: the discount program has been a huge success

Were they able to entice customers away from competitors, we don't know. Receipts of >\$50 are up, we understand. But are those extra 30% due to new customers, we don't know.
Weaken the claim so find something that tells us that this jump is not because of new customers. That the program did not succeed in its aim.

(A) Most people who switched to Red Label after the program began spend more than \$50 each time they shop at Red Label.
This could mean that there were some new customers. It is possible that some increase is due to old customers bumping up their bills but it is also possible that some increase is due to new customers too.

(B) Most people whose average grocery bill is less than \$50 would not be persuaded to spend more by any discount program.
This implies that the old customers will not bump up their bills. So new \$50 receipts could be because of new customers joining in.

(C) Most people who received discounts on home appliances through Red Label’s program will shop at Red Label after the program ends.
Irrelevant. What happens after the program ends is not under discussion yet.

(D) Since the beginning of the discount program, most of the people who spend \$50 or more at Red Label are people who have never before shopped there and whose average grocery bill has always been higher than \$50.
This shows that the program was actually a success. New customers were enticed to shop at Red Label since most of the \$50 receipts came from new customers.

(E) Almost all of the people who have begun spending \$50 or more at Red Label since the discount program began are longtime customers who have increased the average amount of their shopping bills by making fewer trips.
This weakens the claim. So most people who averaged \$50 or more were old customers. They used to shop every week at Red label and total say \$30 per week. Now, they shop once every 2 weeks and total \$60 per trip. So that is why the >\$50 receipts have increased.
So this shows that the program may not be a success.

Thanks for lucid explanation. So you mean to say that although the number of receipts has increased, the aim(To entice customers away from competitors) of Red Label supermarkets is not fulfilled.

Ans since the aim is not fulfilled, the program is not a huge success, thereby weakening the conclusion of the argument.

Correct???­
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Re: To entice customers away from competitors, Red Label supermarkets have [#permalink]
Meaning: To gain its competitors' customers, Red Label Supermarkets (RLS) has started a certain discount program inwhich customers whose bill amount is >50\$ are given 30% discount on electronic items. As per RSL employees' claim, the program has succeeded in aim to gain compertitors' customers, that is gain new customers, because the cash register receipts of \$50 or more are up thirty percent since the beginning of the program.

Logic: cash register receipts of \$50 or more are up thirty percent since the beginning of the program therefore the discount program is successful in achieving its aim of gaining new customers.

Weaken the claim: to weaken the claim we need to prove that the 30% increase >50\$ cash receipt is not because of new customers but because of old customers. This will prove that the program has not help RSL gain new customers but only the old customers have increased their spending per purchase (the reason for this can be anything).

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Re: To entice customers away from competitors, Red Label supermarkets have [#permalink]
To entice customers away from competitors, Red Label supermarkets have begun offering discounts on home appliances to customers who spend \$50 or more on any shopping trip to Red Label. Red Label executives claim that the discount program has been a huge success, since cash register receipts of \$50 or more are up thirty percent since the beginning of the program.

Which of the following, if true, most seriously weakens the claim of the Red Label executives?

(A) Most people who switched to Red Label after the program began spend more than \$50 each time they shop at Red Label.
This strengthens the argument.

(B) Most people whose average grocery bill is less than \$50 would not be persuaded to spend more by any discount program.
OK, the passage is not saying that EVERY person shopped there, there might be some people who didn't. But we know nevertheless that the program was a huge success.

(C) Most people who received discounts on home appliances through Red Label’s program will shop at Red Label after the program ends.
This strengthens.

(D) Since the beginning of the discount program, most of the people who spend \$50 or more at Red Label are people who have never before shopped there and whose average grocery bill has always been higher than \$50.
This strengthens...people will spend > \$50 despite their large grocery bill

(E) Almost all of the people who have begun spending \$50 or more at Red Label since the discount program began are longtime customers who have increased the average amount of their shopping bills by making fewer trips.
Correct. It could be the case that there hasn't been a change in the number of customers shopping at Red Label is the same,but there's been a change in their spending patterns - i.e. the bills are more concentrated/higher which gives management the false impression that their program is working.
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Re: To entice customers away from competitors, Red Label supermarkets have [#permalink]
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Re: To entice customers away from competitors, Red Label supermarkets have [#permalink]
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