We covered this one in a recent YouTube webinar on comparisons, so if you prefer your explanations in video form, head on over here:
https://www.youtube.com/watch?v=Dsa-RaX765oQuote:
A. Unlike mainstream American businesses, more than half of which fail
This one is similar to Monday’s QOTD: basically, the first order of business is to notice the word “unlike”, and then make sure that the two things that follow can logically be compared to each other. And in (A), we clearly have a problem: “Unlike
mainstream American businesses…,
the failure rate for businesses in the Amish community…” Nope, we can’t compare “businesses” with a “failure rate for businesses.”
So (A) is out.
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B. Unlike mainstream American businesses, in which the failure rate is more than
half
(B) has exactly the same problem as (A): “Unlike
mainstream American businesses…,
the failure rate for businesses in the Amish community…” It’s still wrong to compare any type of “businesses” to “the failure rate for businesses.”
I’m also really uncomfortable with the phrase between the commas: “in which the failure rate is more than half”. First of all, I’m not sure that “in” is the right preposition here. The failure rate is
inside the businesses, somehow? (
“The files are IN the computer?!”) Second, I’m not crazy about the phrase “the failure rate is more than half.” Half of what? I guess we can assume that it’s half of the total, but we could also do much better.
And even if you don’t buy anything I wrote in that last paragraph, the comparison is still very, very wrong, so we can ditch (B).
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C. Unlike mainstream American businesses, where more than half of them fail
(C) has exactly the same problem as (A) and (B): “Unlike
mainstream American businesses…,
the failure rate for businesses in the Amish community…” It’s still wrong to compare any type of “businesses” to “the failure rate for businesses.”
Plus, the use of the modifier “where” is pretty illogical. A modifier beginning with “where” needs to modify a place or location of some sort. And sure, I suppose that “mainstream American businesses” are sometimes places, but there’s no good reason for us to emphasize the idea that “more than half of them fail” at the location of the businesses themselves.
And again: even if you don’t give a crap about anything I wrote in that last paragraph, the comparison is still very, very wrong. (C) is gone.
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D. While the rate of mainstream American businesses failing is more than half
The phrase “the rate of… failing is more than half” is an absolute mess. You could say “more than half of businesses fail” or maybe “the rate of failure is greater than 50%” – but I’m not even sure that that last one is ideal, when we could just say that more than half of businesses fail. But it’s definitely wrong to say “the rate of failing.”
So (D) is gone, and I really really hope that we like (E)…
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E. While more than half of mainstream American businesses fail
Party on, this fixes our problem with (D), and sets up the comparison in a completely reasonable and logical way: “While
more than half of mainstream American businesses fail,
the failure rate for businesses in the Amish community hovers around 5 percent.” We have two nice, clean clauses that nicely express the comparison between the failure rates of two types of businesses.
So (E) is our answer.