Bunuel wrote:
A basketball team plays in a stadium that holds 60,000 people. With ticket prices at $28, the average attendance had been 32,000. After ticket prices were lowered to $24, the average attendance rose to 36,000. Assuming that the demand for tickets is a linear function of ticket prices, what price should the team charge for tickets to maximize its revenue?
A. $26
B. $28
C. $30
D. $32
E. $35
Are You Up For the Challenge: 700 Level QuestionsIf quick with calculations, one can find the “slope” or constant of proportionality and then test each answer choice, finding the highest value.
The concept behind the problem:
The relationship between ticket prices and attendance is a linear relationship.
This means, the relationship between the X variable (ticket price) and the Y variable (attendance) can be expressed with a Linear equation (ie, a function that represents a straight line in the coordinate plane)
(1st) slope
In order to simplify calculation, turn the attendance figure into 1,000 Units
36,000 people = 36 “thousand units
32,000 people = 32 “thousand units”
($24 , 36)
($28 , 32)
As the ticket price rises by + $4 (along the X-axis)
The attendance DROPS by — 4 k (along the Y-axis)
Slope = -4 / 4 = -1
y = (-1)(x) + b
Where b = y intercept
Plug in a coordinate: ($24 , 36)
36 = (-1)(24) + b
b = 36 + 24 = 60
Linear Equation that governs the linear relationship is:
y = -x + 60
or
y + x = 60
Where:
X = the ticket price offered
And
Y = the number of people in attendance who pay the price of that ticket, in “1,000 units”
(2nd) concept:
Given a constant addition of two variables that must be +positive real numbers, the MAXIMUM product is obtained when the two positive variables are equal
Therefore, GIVEN
X + Y = 60
The MAXIMUM Product will be obtained ($ticket price * attendance) when:
X = Y = 30
$30 * (30 k) = $30 * (30, 000) = $900,000 is the maximum revenue that can be obtained
Answer C— $30
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