Hi there! Let me jump in below.
Elessar2478 wrote:
Hey Maria,
I am planning to apply to B Schools in R1/R2 this year for 2021, and I would love some input from you, if possible. I have a rather weak profile, and wanted to know the kind of schools I can hope to get into.
My profile:
· Male, Indian, 25 years old
· 10th standard result: 9.2/10 CGPA (converts to ~87%)
· 12th standard result: 84%
· B. Sc. from Delhi University (Hindu College): got 69%
· MA (Psychology) from Delhi University: got 65%
· GMAT: 760
Ok so for starters, your high school scores will probably not be of interest to US business schools. I am not sure if a 69% for undergrad is good or not (would need to know something more like "class rank" or "top 10% of class" or something like that to have a better sense.
The good news is, the GMAT is solid -- I'm especially hoping it involved a strong Quant score, since it sounds like your undergrad wasn't all that quant-heavy.
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Work Ex:
3 years (4 at matriculation), all working at Ipsos (the world’s 3rd largest Market Research firm).
Current designation: Senior Research Executive
· Decent progression at my job: got 2 promotions in 2 year this year (first one was from Management Trainee to Research Executive, but our probation period as MT is 1 year, so i have counted that as a promotion. Let me know if I shouldn't.). I am on track to be promoted to Research Manager in next year (that'll be my 3rd promotion in 4 years - counting the jump from MT to RE)
· My job basically includes conducting Qualitative market research studies for corporate clients. The role involves winning, executing and delivering projects end to end à writing proposals, executing projects/studies, analysing data (qualitative) and delivering reports/presentations. Involves a lot of client relationship management and project management.
· Impact at my job: I admittedly haven't done anything particularly unique in terms of doing things differently, but I’ve consistently delivered above expectations, always handled more responsibility than my designation asked for. Have been handling clients almost independently since I was a Research Executive (usually something Research Managers do). I have also been able to increase the overall revenue (in terms of value of projects won) from my key client by almost 100% in one year (we did ~70000 USD worth of business with the client in the 1st year I was assigned to them, and close to 130000 USD in the 2nd year (by this time I was managing the client nearly independently). I know the absolute numbers are small, but that's really to do with the scale of the industry and how large individual projects usually are (as well as the conversion rate of INR to USD).
· Leadership: while I haven’t gotten official direct reportees, I’ve been unofficially managing 1 junior for the last 1 year.
Oh.... yeah, this part is not quite as strong. First of all, with only three years of experience right now, you're probably a smidge on the younger side for the typical MBA program.
Usually, when "younger" applicants get accepted, it's because they have been elevated to a higher level of impact / contribution that puts their *accomplishments* on par with people with, say, 5 years of experience.
One thing I do like is the client experience angle -- when I first started reading "market research" my heart initially sank as I pictured you sort of alone in a cubicle analyzing data / writing reports, and such solitary work often doesn't allow candidates to demonstrate the team-work / EQ / relationship skills MBA programs look for. However, it sounds like you've been able to manage clients and also convince them to spend more money with you -- never a bad thing!
It seems to me like your career path is on to a good start; I'm just debating with myself whether or not you should wait a year or two before applying -- could you potentially move up even more / have more impact if you waited another year?
Side note: the qualitative research angle might be a good thing to mention as a potential contribution to, e.g. the Marketing Club at a future school.
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Extra curriculars:
· Not much, but I was Vice President of the Debating Club in undergrad. I dont have much in the way of competition/tournament wins, but I did mentor a lot of juniors within the club. Also helped organize a number of Debating tournaments à involved finding sponsors, handling logistics, etc.
Well, the bad news is, you didn't win a lot of debates... but the good news is, something like this doesn't matter a whole lot. What is far more interesting to me is the "organizing tournaments" -- if you were e.g. project-managing, fundraising, etc. then THAT shows more leadership skill than merely being a skilled debater.
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Social work:
· Been teaching underprivileged school children 1-2 hours a week since the last few years (sort of like 1-1 tutoring)
Ok, not bad -- not amazing, but certainly better than nothing. Perhaps if you do end up waiting until later to apply, you could expand your volunteer role with the non-profit to try to do, e.g. a book drive, a fundraiser, a new teaching program, etc.?
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Why I want to do an MBA:
The silly childlike reason - I have always been fascinated by just how marketing/advertising influences and shapes the way people think, and I like working with people. Which is why I did psychology in post grad and went into consumer research.
My current industry (Market Research) is honestly not very lucrative with limited growth opportunity. Additionally, MR feels like a bit of a 'Support function' where I am providing data and insights to the people making actual decisions. I want to be in that core team, which is driving decisions regarding a brand, and taking long term strategic decisions regarding where a brand should go.
While my Psych degree and MR experience give me a strong grasp of consumer needs, as well as some understanding of the life cycle of a marketing campaign/product test (understanding consumer needs, segmentation, concept testing, taking feedback on product/campaigns, etc.), I dont have a strong grasp of the 'harder' (as opposed to softer aspects) side of running a brand, esp. in terms of conceiving and implementing marketing strategies, or the skills needed for brand management (P/L analysis, or anything really). I am hoping an MBA will supply me with these.
POST MBA Goal: I want to go into marketing/brand management in Tech or CPG - these are two industries whom I have had as clients as a market researcher, and whose consumers I feel I understand). While CPG is much more of a fit, Tech just seems more glamorous and attractive
I think that your reason to get an MBA makes a lot of sense? (I mean, at least you didn't say something like "I want to work for a hedge fund!" which would be a bit insane) -- it flows pretty naturally from your current role.
re: "tech or cpg" -- it's great that you have experience with both. I think if you point out: "I have experience with both" then you can mention pursuing both paths.
Musing: could you potentially try to get a marketing job directly for one of your clients now?
Also -- I'm sure you know this, but don't point out "Well I don't make a lot of money" as a reason to want to switch
Have any of your market insights ever influenced a key decision a client has made? That could be a cool thing to mention in the resume
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Now, I know my profile is not very strong, but I would like to get a sense of what schools would be viable, vs. which are hopeless.
Schools I am sort of considering (a very wide net as I am early stage in the process of shortlisting):
- Canada: Ivey, Rotman
- UK: Cambridge Judge, Oxford Said, Warwick
- Singapore - NUS
- US - I am very skeptical of applying because of the job uncertainty due to visa issues. But do you think I have a legitimate shot at any T20/25? (I am hoping that graduating from a T25 would give one a reasonable shot at guaranteed employment as an international)
- Europe (havent given much thought to France/Spain/Italy as I fear the language barrier might hamper employment opportunities)
So, for the Canadian programs, give it a shot! I feel like Rotman might like the more creative aspects of your profile. I also think that the Canadian visa situation is the most friendly of all. (too bad it's so cold there, or I'd move there in a minute, ha ha)
For the UK schools, I'm a little less optimistic about Cambridge / Oxford (in part since I don't know how strong their marketing / career pipelines are -- you may want to check it out before shelling out a lot of money for a program that may or may not have strong marketing outcomes?
For the US -- you are RIGHT to be worried about visa issues. As of last week, I heard that Trump was considering eliminating the OPT work visa program, which would be devastating not only for all international students here, but for my country as a whole. We were a country built on immigrant effort and talent, and eliminating OPT would be a big old shot in our own foot. Nothing official has been announced yet, but... if Trump wins re-election, he will be even more of an unfettered anti-immigrant and so.... I agree with your caution.
re: top 20 / 25... I think you could potentially have a shot at them. BTW, some of the programs that are best for marketing / CPG aren't "famous" schools -- but check out Illinois and also Wisconsin. Ohio might be good too, if they have close ties with Proctor and Gamble (headquarters in Ohio). Again -- it will be really beneficial to dig beneath the surface to the career outcomes reports -- it can be surprising sometimes how much the different schools vary in terms of career outcomes (function, industry, etc. ). For tech, a school to look at could be Foster in Seattle (HQ of both Microsoft and Amazon) .
For the Spanish / French schools, yes, knowledge of a European language is a huge part of getting a job in one of the EU countries. This is why the schools all have language lessons for MBA students, and recently an admissions officer at HEC (I think?) said that ideally you will arrive to campus with a least a basic grasp of the language. That having been said -- I'd love for you to reach out to Indian students at schools like IE and ask -- I wonder if they don't end up in the EU afterwards, but perhaps get jobs in EU-based companies, in India?
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My questions:
1. Do you think I have a reasonable shot at any of the schools I have mentioned?
2. Will my MR experience be considered relevant for going into marketing? I am wondering whether I should go for a 1 year or 2 year program? If MR to Marketing would be considered a career 'pivot' and my prior experience is not useful, I might be better off at a 2 yr program (but my top choices like all UK schools/Ivey are all 1 year).
3. I would also like to know what are the things I can do to improve my profile (take additional online courses maybe, etc.)?
I know its a long post, but I just wanted to be detailed. Thanks a lot for your guidance.
I don't think marketing would be a full-on "pivot" -- it would be an expansion upon your current experience. Re: the 1 year vs. 2 year -- usually, the 2 year is "better" in many peoples' eyes since it allows for the summer internship... but now... internships are getting cancelled??? (not sure if Covid will still be around next year?) And also, 2 year programs are usually more expensive (for obvious reasons). Can you reach out to other people from India who have done the 1-year MBAs in the UK and ask how things go for them re: recruiting? I do think that the UK work visa is not a particularly generous one, but my knowledge is probably outdated (due to Brexit, etc.)
So for me, Canada is your best bet re: visa / work authorization uncertainty.
In terms of strengthening your profile, I don't think you need to take any coursework (the 760 GMAT is solid enough) -- what I'd say is try to take more of a leadership role at work, and if that's not possible, then perhaps via a non-profit. A lot of people mistakenly think that adcoms like community service just for its own sake, but it goes deeper than that: 1) they like to get a genuine passion of ANY sort, and for many people that HAPPENS to be volunteering, but does not HAVE to be and 2) In the past, candidates I've worked with whose jobs did not allow them for much leadership were able to take on a leadership role in a non-profit in their spare time, and demonstrate those skills *there*.
Hope this helps! Keep me posted!