dcummins wrote:
It is interesting to note that, of the ten different brands of digital cameras available in the market, the one that sells the most is the second most expensive of the lot. This camera also offers the best picture quality of all the digital cameras available in the market. Clearly, the price of the camera plays no role in the customer purchase decision; it is the picture quality of the camera that matters to them.
Which of the following, if true, would most seriously weaken the argument above?
(A) Between two similarly equipped digital cameras, most customers will prefer the lower priced one.
(B) There is a direct correlation between the price of a camera and its picture quality.
(C) Some customers only purchase the cheapest available digital camera, irrespective of its picture quality.
(D) The second largest selling brand of digital camera, which is also the third most expensive in the market, offers poor picture quality.
(E) Digital cameras are usually purchased by affluent customers for whom the price of the camera isn’t a big consideration.
Official Explanation
Answer: A
The argument arrives at an extreme conclusion. Just because price is not the main determinant of which digital camera to buy does not mean that price plays no role in the customer purchase decision, when it comes to digital cameras. ‘A’ correctly highlights this fact by pointing out that while picture quality may be the number one consideration on customer’s list of preferences, price also matters because between two similarly equipped digital cameras, most customers prefer the lower priced one.
(A) The correct answer.
(B) This may be true but it does not weaken the argument.
(C) The use of some means that this cannot be the answer. Some customers prefer the cheapest available camera and some don’t; this fact does not tell us anything about most customers.
(D) While this strengthens the fact that picture quality is not the only determinant of which digital camera to buy, this option does not weaken the fact that price plays no role in making this choice because this camera is still the third most expensive in the market, so customers couldn’t possibly be buying it because of its low price.
(E) This again does not weaken the argument. It just explains why price doesn’t play a big role in deciding which digital camera to purchase, but our agenda is to weaken this conclusion itself.