I am a reapplicant. I was waitlisted in R2 last year and ultimately did not get into the program.
Based on my feedback conversation, this year I'm aiming to re-write my essays to show a bit more personality, amplify my work accomplishments, and clarify my goals. Unfortunately for me, I applied last year with a GRE score that was solid, but which is now expired. Hopefully the AdCom appreciates that I'm investing a significant amount of time in studying for and taking the GMAT - something I had never really planned on!
Given that my busiest work season is June - October, I'm just beginning to study for the GMAT and hope to take it the first week of January. I'll apply R2 if I feel good about the score, R3 if I think it warrants a re-test to show my commitment and abilities.
No suggestion on essay review or admission consulting services per Hulk's request. There wasn't much discussion of using them on last year's forum, though at last year's Women's Workshop I was astounded to hear that "the majority of applicants use an admissions consulting service." That said, I think services are likely of most help when you're in an over-represented pool and need a rockstar thought partner on how to make your application stand out. Or, perhaps for those who feel writing is not their strength. If you fall into the latter, I'd highly encourage having friends who have been successful in graduate studies proofread for you before shelling out cash to a service. I have a few friends who are excellent writers (in philosophy, MPA, and political science graduate programs) and they were very helpful in ensuring my essays were strong and well-written. I did learn via feedback that Haas prefers
more personality, not less in essays, so err less on professional and more on personal and genuine if you ask me!