Hi Lorenzini, there's a firm convention that settles it every time.
The rule: when a problem says "profit of 25%" (or "25% profit"), the base is
always the cost price - unless it explicitly says otherwise. Profit is defined as how much you
gained relative to what you spent. So:
- Profit % = (Selling Price - Cost) /
Cost ×
100That's why the posted solutions write `40 = Cost × 1.25`, giving Cost =
$32/kg. The selling price is
25%above cost.
Your alternate reading (Profit =
25% of Selling Price =
$10, so Cost =
$30) is the
margin on revenue idea. That's a real business concept, but on the GMAT it is
never the default. Test-writers will name it directly - they'll say "profit margin" or "25% of revenue" or "25% of the selling price." If the sentence just says "profit of 25%," read it as
25%on cost.
So the quick decision rule:
- "Profit of X%" / "X% profit" / "profit of X% on cost" - base =
cost.
- Only switch to selling price if the words
explicitly point there ("margin," "of the selling price," "of revenue").
Lorenzini
For me the trickiest thing here is realizing you mean 25% profit margin on cost.
If not, you could easily assume its SalePrice - Cost = Profit where SalePrice = 40; Profit = 40*25%=10 (margin of 25% on revenue) giving a Cost = 30 and Answer choice "A" as the correct one.
How can I be sure this is always the right connotation for "Profit of 25% on cost"?