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07 May 2022, 10:36
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The following appeared in the newspaper column-
"Two years ago, 50% of the total applications received by Sandstone University for college admissions were from the
candidates living locally. Today, this figure has dropped to 35%. Clearly, the university's popularity among the local youth
has declined and the administrators must conceptualize and run a rigorous marketing campaign for establishing a strong
brand locally, until the former proportion of applications from local candidates is achieved."
Discuss how well reasoned you find this argument. In your discussion, be sure to analyze the line of reasoning and the use of
evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and
what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence
would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if
anything, would help you better evaluate its conclusion.
The argument states that decline in the popularity of university among local youth has led to decline in total application received by Sandstone University from 50% to 35%. Hence, the administrators should conceptualize and run a rigorous marketing campaign for establishing a strong brand locally. Stated in this way, argument fails to mention several key factors on the basis of which it can be evaluated. The argument is based on various unwarranted assumptions for which there are no clear evidences. Thus, the argument is rather weak and has several flaws.
First, the argument assumes that lack of popularity of the Sandstone University is the only reason for decline in total applications from local youth. However, there can be other reasons such as decline in quality of education, change in admission procedure, reduction in total college seats etc. The argument fails to consider these possibilities and didn't provide any evidence or support pertaining to above assumption.
Second, the argument assumes that running a marketing campaign is the best solution for increasing popularity of Sandstone University among local youths. But why does author considers marketing campaign as a viable solution among all the available options? And what about cost associated with conceptualizing and running a market campaign? How this expenses will be funded ? Without any satisfactory answer to above questions, argument remains merely a wishful thinking,
Finally, author makes conclusion purely on the basis of percentage decline in total applications from local youth. Lets say, for example that Sandstone University received a total 10,000 application 2 years ago and out of this, 50% i.e. - 5,000 were from local youths, Now, in current year let us suppose that University received a total 30,000 application and out of this 35% i.e.- 10,500 were from local youth. It is quite clear from the above example that applications didn't decrease but they almost double. By making a argument purely on the basis of percentage decline in total applications and ignoring absolute numbers, argument damages the credibility of conclusion.
In nutshell, the argument is weak, unconvincing and suffers from various flaws, The argument would have been considerably strengthened if it had mentioned reasons for choosing marketing campaigns over other options, absolute numbers with percentage decline and various assumptions with clear support for them. Without this information, argument remains unsubstantiated and open to debate.
"Two years ago, 50% of the total applications received by Sandstone University for college admissions were from the
candidates living locally. Today, this figure has dropped to 35%. Clearly, the university's popularity among the local youth
has declined and the administrators must conceptualize and run a rigorous marketing campaign for establishing a strong
brand locally, until the former proportion of applications from local candidates is achieved."
Discuss how well reasoned you find this argument. In your discussion, be sure to analyze the line of reasoning and the use of
evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and
what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence
would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if
anything, would help you better evaluate its conclusion.
The argument states that decline in the popularity of university among local youth has led to decline in total application received by Sandstone University from 50% to 35%. Hence, the administrators should conceptualize and run a rigorous marketing campaign for establishing a strong brand locally. Stated in this way, argument fails to mention several key factors on the basis of which it can be evaluated. The argument is based on various unwarranted assumptions for which there are no clear evidences. Thus, the argument is rather weak and has several flaws.
First, the argument assumes that lack of popularity of the Sandstone University is the only reason for decline in total applications from local youth. However, there can be other reasons such as decline in quality of education, change in admission procedure, reduction in total college seats etc. The argument fails to consider these possibilities and didn't provide any evidence or support pertaining to above assumption.
Second, the argument assumes that running a marketing campaign is the best solution for increasing popularity of Sandstone University among local youths. But why does author considers marketing campaign as a viable solution among all the available options? And what about cost associated with conceptualizing and running a market campaign? How this expenses will be funded ? Without any satisfactory answer to above questions, argument remains merely a wishful thinking,
Finally, author makes conclusion purely on the basis of percentage decline in total applications from local youth. Lets say, for example that Sandstone University received a total 10,000 application 2 years ago and out of this, 50% i.e. - 5,000 were from local youths, Now, in current year let us suppose that University received a total 30,000 application and out of this 35% i.e.- 10,500 were from local youth. It is quite clear from the above example that applications didn't decrease but they almost double. By making a argument purely on the basis of percentage decline in total applications and ignoring absolute numbers, argument damages the credibility of conclusion.
In nutshell, the argument is weak, unconvincing and suffers from various flaws, The argument would have been considerably strengthened if it had mentioned reasons for choosing marketing campaigns over other options, absolute numbers with percentage decline and various assumptions with clear support for them. Without this information, argument remains unsubstantiated and open to debate.
08 May 2022, 07:25
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AWA Score: 5.5 out of 6
Coherence and connectivity: 3.5/5
This rating corresponds to the flow of ideas and expressions from one paragraph to another. The effective use of connectives and coherence of assertive language in arguing for/against the argument is analyzed. This is deemed as one of the most important parameters.
Paragraph structure and formation: 4.5/5
The structure and division of the attempt into appropriate paragraphs are evaluated. To score well on this parameter, it is important to organize the attempt into paragraphs. Preferable to follow the convention of leaving a line blank at the end of each paragraph, to make the software aware of the structure of the essay.
Vocabulary and word expression: 4.5/5
This parameter rates the submitted essay on the range of relevant vocabulary possessed by the candidate basis the word and expression usage. There are no extra- points for bombastic word usage. Simple is the best form of suave!
Coherence and connectivity: 3.5/5
This rating corresponds to the flow of ideas and expressions from one paragraph to another. The effective use of connectives and coherence of assertive language in arguing for/against the argument is analyzed. This is deemed as one of the most important parameters.
Paragraph structure and formation: 4.5/5
The structure and division of the attempt into appropriate paragraphs are evaluated. To score well on this parameter, it is important to organize the attempt into paragraphs. Preferable to follow the convention of leaving a line blank at the end of each paragraph, to make the software aware of the structure of the essay.
Vocabulary and word expression: 4.5/5
This parameter rates the submitted essay on the range of relevant vocabulary possessed by the candidate basis the word and expression usage. There are no extra- points for bombastic word usage. Simple is the best form of suave!
Good Luck
Ravin25
21 Aug 2023, 02:01
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Automated notice from GMAT Club VerbalBot:
A member just gave Kudos to this thread, showing it’s still useful. I’ve bumped it to the top so more people can benefit. Feel free to add your own questions or solutions.
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A member just gave Kudos to this thread, showing it’s still useful. I’ve bumped it to the top so more people can benefit. Feel free to add your own questions or solutions.
This post was generated automatically.
