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12 Aug 2023, 10:12
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The following appeared as part of an article in the business section of a local newspaper.
"Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers—some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track."
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Your Answer:
The above mentioned arguement has been stated in a manner that takes into account only one factor that makes a certain range of product attractive and appealing to the United states consumer of motorcycles brands. in presenting the line of arguement, the author has seriously ignored many important aspects that play in the mind of a potettial consumer or a prospective buyer.
Firstly, the very fact that the cometitor has blatantly copied the design of motorcycle X makes it a copycat shorn of innovation to say the least. a foreign brand trying to establish a foothold but failing to offer anything but a cheap copy doesnt augur well in earning the trust of customers.
Secondly, if the foreign company has assumed that noise alone would be the decisive factor for the consumer then it has not studied the market well. for example, does the company have any feedback, survey or credible sources from which it has drawn this conclusion that the loud thumping noise is the decsive factor for a prospective buyer.
Thirdly, the arguement has not thrown any light on the efforts made by this foreign company in terms of customer awareness programmes, the demography of the potential buyers, the specific demands that are not being met by the Motor cycle X product lineup, the dealership network, the finance schemes, the competitive pricing and even the technological innovation in terms of design, durability, environment and climate friendliness, after sales service and buyback or exchange offers.
Clearly, the ground work that goes into succesfully establishing a foreign brand in a nascent market where the potential buyer has hardly any knowledge of the uniqueness of their products, has not been undertaken with due diligence.
It can well be ascertained from the above facts that there is a need for serious relook into the overall strategy that has hitherto been pursued by this foreign company.
To begin with, the company needs to shed off the baggage of being a cheap copy of a reputed brand. its advertisement pitch and customer awareness drives should focus on the uniqueness of their own produch and the positives of their product in terms of innovation, value for money, dealership networks, after sales services. It should broaden the customer base so as to offer not only the alternative to Motorcycle X but also the needs of different age groups like students, busy professionals middle age individuals and the like. brand ambaasadors can be chosen appropriately.
The company also needs to focus on the expansion of dealership networks who are the most important cog in the wheel. The customer sales representatives should be trained on briefing the customers and giving demosntrations of features that stand out.
the marketing team should redrav the advertisement strategy based upon credible feedbacks of customer requirements and the sales teams should follow up the outcome of the marketing team.
It is therefore estblished beyond doubt that this foreign company has its task cut out in terms of creating brand awareness, winning the trust of consumers, converion of enquiries into sales and establishing its foothold in the US market.
"Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers—some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track."
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Your Answer:
The above mentioned arguement has been stated in a manner that takes into account only one factor that makes a certain range of product attractive and appealing to the United states consumer of motorcycles brands. in presenting the line of arguement, the author has seriously ignored many important aspects that play in the mind of a potettial consumer or a prospective buyer.
Firstly, the very fact that the cometitor has blatantly copied the design of motorcycle X makes it a copycat shorn of innovation to say the least. a foreign brand trying to establish a foothold but failing to offer anything but a cheap copy doesnt augur well in earning the trust of customers.
Secondly, if the foreign company has assumed that noise alone would be the decisive factor for the consumer then it has not studied the market well. for example, does the company have any feedback, survey or credible sources from which it has drawn this conclusion that the loud thumping noise is the decsive factor for a prospective buyer.
Thirdly, the arguement has not thrown any light on the efforts made by this foreign company in terms of customer awareness programmes, the demography of the potential buyers, the specific demands that are not being met by the Motor cycle X product lineup, the dealership network, the finance schemes, the competitive pricing and even the technological innovation in terms of design, durability, environment and climate friendliness, after sales service and buyback or exchange offers.
Clearly, the ground work that goes into succesfully establishing a foreign brand in a nascent market where the potential buyer has hardly any knowledge of the uniqueness of their products, has not been undertaken with due diligence.
It can well be ascertained from the above facts that there is a need for serious relook into the overall strategy that has hitherto been pursued by this foreign company.
To begin with, the company needs to shed off the baggage of being a cheap copy of a reputed brand. its advertisement pitch and customer awareness drives should focus on the uniqueness of their own produch and the positives of their product in terms of innovation, value for money, dealership networks, after sales services. It should broaden the customer base so as to offer not only the alternative to Motorcycle X but also the needs of different age groups like students, busy professionals middle age individuals and the like. brand ambaasadors can be chosen appropriately.
The company also needs to focus on the expansion of dealership networks who are the most important cog in the wheel. The customer sales representatives should be trained on briefing the customers and giving demosntrations of features that stand out.
the marketing team should redrav the advertisement strategy based upon credible feedbacks of customer requirements and the sales teams should follow up the outcome of the marketing team.
It is therefore estblished beyond doubt that this foreign company has its task cut out in terms of creating brand awareness, winning the trust of consumers, converion of enquiries into sales and establishing its foothold in the US market.
12 Aug 2023, 11:55
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AWA Score: 4.5 out of 6
Coherence and Connectivity: 4.5
The essay generally maintains coherence in presenting its points, although there are some instances where the connection between ideas could be clearer. The essay could benefit from more transitions between paragraphs and sentences to improve overall flow.
Word Structure: 4.5
The word structure is mostly effective, but there are instances where sentences could be more concise and structured for clarity. Some sentences are overly complex, which affects the readability of the essay.
Paragraph Structure and Formation: 4
While the essay attempts to follow a paragraph structure, there is room for improvement in the organization of ideas within paragraphs. Some paragraphs could be more focused and better developed to provide stronger support for the main points.
Language and Grammar: 5
The language and grammar are generally sound, but there are instances of grammatical errors and awkward phrasing that could be corrected. The essay's overall clarity and coherence are slightly hindered by these issues.
Vocabulary and Word Expression: 4.5
The essay uses a variety of vocabulary and expressions, but there is room for improvement in terms of word choice and usage to enhance precision and sophistication.
Overall, the essay provides a reasonable analysis of the argument's weaknesses and suggests improvements. However, there are areas where clarity, coherence, and organization could be enhanced. With refinements in sentence structure, paragraph formation, and language usage, the essay could achieve a higher level of effectiveness. Therefore, the essay is rated at a score of 4.5 out of 6.
Coherence and Connectivity: 4.5
The essay generally maintains coherence in presenting its points, although there are some instances where the connection between ideas could be clearer. The essay could benefit from more transitions between paragraphs and sentences to improve overall flow.
Word Structure: 4.5
The word structure is mostly effective, but there are instances where sentences could be more concise and structured for clarity. Some sentences are overly complex, which affects the readability of the essay.
Paragraph Structure and Formation: 4
While the essay attempts to follow a paragraph structure, there is room for improvement in the organization of ideas within paragraphs. Some paragraphs could be more focused and better developed to provide stronger support for the main points.
Language and Grammar: 5
The language and grammar are generally sound, but there are instances of grammatical errors and awkward phrasing that could be corrected. The essay's overall clarity and coherence are slightly hindered by these issues.
Vocabulary and Word Expression: 4.5
The essay uses a variety of vocabulary and expressions, but there is room for improvement in terms of word choice and usage to enhance precision and sophistication.
Overall, the essay provides a reasonable analysis of the argument's weaknesses and suggests improvements. However, there are areas where clarity, coherence, and organization could be enhanced. With refinements in sentence structure, paragraph formation, and language usage, the essay could achieve a higher level of effectiveness. Therefore, the essay is rated at a score of 4.5 out of 6.
mkjust4u2002
Archit3110
Major Poster
13 Aug 2023, 09:13
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although your AWA is to point , but you can also refer to below link:
https://gmatclub.com/forum/how-to-get-6 ... 64327.html
https://gmatclub.com/forum/how-to-get-6 ... 64327.html
