It seems like majority thinks that getting top/near-top ranks across the board is counter-productive.
Just to play devil's advocate:
I think that overall recommendations are inflated to begin with. Applicants are going to ask those people who they have some sort of relationships with to write their recs. You are going to choose the supervisor who you think is a good writer and believes that you are a solid performer. I think only in rare circumstances (having only one supervisor throughout all of your WE) will you potentially be stuck with a recommender who will not write you a glowing recommendation.
A recommendation isn't an objective essay, it is a written approval of your merits - the person writing it is supposed to be your cheerleader for getting into business school.
Combine the cheerleading nature of a recommendation and recommender choices that are biased toward favoring the applicant and you have a pool of inflated and biased opinions of applicants' performances. I don't think the inflation only occurs in the writing section of a recommendation. I bet it manifests itself all over the rankings as well. I think many recommendations have mostly top marks across the board.
With that said, if given a choice between getting top 2% with one or two slightly lower ranks and getting top 2% in a few categories and top 5-15% in most other categories, I would choose the former. When majority of the recs are inflated, I think being another one of the applicants with consistently high marks is better than being one of several applicants who don't have high marks in nearly every category.