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4 years
Thailand
2027
Female
GPA: 3.50
Pre-MBA industry: Other
Post-MBA industry: Consumer Packaged Goods
Columbia
Full Time MBA
Full Time MBA
Round 1,
2027
16 days ago
25 May 2026 08:05
Kellogg
MMM
MMM
16 days ago
25 May 2026 08:05
Kellogg
Full Time MBA
Full Time MBA
Round 1,
2027
16 days ago
25 May 2026 08:05
16 days ago
25 May 2026 08:05
I’m in the research industry, worked in. 2 well-known research agencies (the first one is a boutique research agency with a consulting edge and my current is a global research firm). I would say my job did have a lot of consulting style to it - we had to solve a certain question or dilemma presented by a client with our recommendation.
- I led end to end qualitative research projects that resulted in a substantial growth and contribution to the team. My clients always come back with a 10 satisfaction score and with more projects to commission.
- I used projective techniques to analyze real meanings and opinions from real consumers, these data are later analyzed and put together into a PPT report with strong storyline leading to a definitive answer to the client’s initial question.
- I coordinated with international clients and the international counterpart (mostly within SEA) of my firm to complete the research in a different country, while I manage the client and oversee the reporting process to ensure it is up to quality.
- I spearheaded the use of AI tools in my firm in Thailand. We have this tool called AI moderation where consumers can complete an interview entirely via their phone from anywhere - it saves time and cost when compared to traditional ways of research with face to face focus groups. The tool was introduced by the global team mid 2025, by end of 2025, our Thailand team has received first project commissioned to work with this tool. I managed the project end to end, from communicating to the client, learning how to use the AI platform, and extracting the data to craft an insightful report.
- I was lucky to have a chance to work with such reputable names in various industry, from automotive industry where I helped launch the first rental EV battery-swappable motorcycle, to FMCG where I assisted the client in revising the packaging, concept for launching new bouillon cube, to my favorite beauty products where I work across Thailand, Philippines, Vietnam, and South Africa to understand each country’s nuance in their needs and how to tweak the client’s products through product development and through communications to best suit each country.
- I led end to end qualitative research projects that resulted in a substantial growth and contribution to the team. My clients always come back with a 10 satisfaction score and with more projects to commission.
- I used projective techniques to analyze real meanings and opinions from real consumers, these data are later analyzed and put together into a PPT report with strong storyline leading to a definitive answer to the client’s initial question.
- I coordinated with international clients and the international counterpart (mostly within SEA) of my firm to complete the research in a different country, while I manage the client and oversee the reporting process to ensure it is up to quality.
- I spearheaded the use of AI tools in my firm in Thailand. We have this tool called AI moderation where consumers can complete an interview entirely via their phone from anywhere - it saves time and cost when compared to traditional ways of research with face to face focus groups. The tool was introduced by the global team mid 2025, by end of 2025, our Thailand team has received first project commissioned to work with this tool. I managed the project end to end, from communicating to the client, learning how to use the AI platform, and extracting the data to craft an insightful report.
- I was lucky to have a chance to work with such reputable names in various industry, from automotive industry where I helped launch the first rental EV battery-swappable motorcycle, to FMCG where I assisted the client in revising the packaging, concept for launching new bouillon cube, to my favorite beauty products where I work across Thailand, Philippines, Vietnam, and South Africa to understand each country’s nuance in their needs and how to tweak the client’s products through product development and through communications to best suit each country.
- Dee
MBA admissions consultant and management consultant | E: [email protected] | https://www.linkedin.com/company/success-catalysts/