This notion of school selection especially among similarly ranked schools is a great one. And I thought perhaps I can add some value here knowing UNC Kenan-Flagler very well. I think beyond the rankings, you should ask yourself where do you see yourself building a network post MBA? If you want contacts with energy- UT Austin could be a great choice. If you see yourself building a network in Real Estate on the East Coast, then UNC Kenan-Flagler is as good as it gets. Do you see yourself in Atlanta metro area? Emory would be great. So asking yourself where you see yourself long term is one other non ranking data point that can help. Talk to students at each school- where do you get the sense that these are "your people?" That's important too. And then have a look at career services- if you want to get to Coca Cola- for example- while UNC Kenan-Flagler has some great connections there- obviously Emory being in Atlanta helps too. If you are very tech focused, you might look at Tepper. I like the strong marketing resources at UT Austin so all these things play a role- where can you best build relationships with target employers and which schools are strongest in your functional areas of interest. So hopefully this gives you a few ideas beyond just the rankings as you make your choices! Best wishes to you!