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People buy a message about their identities when they buy a heavily
[#permalink]
24 Mar 2016, 02:44
24 Mar 2016, 02:44
2
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A
B
C
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Difficulty:
25%
(medium)
Question Stats:
71% (01:22) correct
29%
(01:37)
wrong
based on 785
sessions
Which of the following best completes the passage below?
People buy a message about their identities when they buy a heavily branded product. They want to be associated with specific qualities that communicate something about their personalities. Changes to the logos, slogans, and marketing campaigns of successfully-branded products should not be made because __________.
(A) purchasers who identify strongly with specific brands represent a shrinking portion of the population of all purchasers
(B) continued sales depend directly on the maintenance of brand identity
(C) purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products
(D) expansion of the market niche to include a broader spectrum of consumers will increase profits
(E) manufacturing a heavily branded product is not necessarily more costly than manufacturing a generic version of the same product
People buy a message about their identities when they buy a heavily branded product. They want to be associated with specific qualities that communicate something about their personalities. Changes to the logos, slogans, and marketing campaigns of successfully-branded products should not be made because __________.
(A) purchasers who identify strongly with specific brands represent a shrinking portion of the population of all purchasers
(B) continued sales depend directly on the maintenance of brand identity
(C) purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products
(D) expansion of the market niche to include a broader spectrum of consumers will increase profits
(E) manufacturing a heavily branded product is not necessarily more costly than manufacturing a generic version of the same product
Correct Answer: B
Treat this fill-in-the-blank as a Strengthen problem, as it asks for a reason ("because" that the conclusion is valid.
The conclusion is that changes to the brand will be harmful to the brand.
Only choice B, the correct answer, explains why that might be so.
Choices A and D call into question the wisdom of continuing to focus on those who strongly identify with brands, the opposite of what has been established in the stimulus.
Choices C and E are out of scope, dealing with quality, price, and cost instead of directly with brand identity.
Treat this fill-in-the-blank as a Strengthen problem, as it asks for a reason ("because" that the conclusion is valid.
The conclusion is that changes to the brand will be harmful to the brand.
Only choice B, the correct answer, explains why that might be so.
Choices A and D call into question the wisdom of continuing to focus on those who strongly identify with brands, the opposite of what has been established in the stimulus.
Choices C and E are out of scope, dealing with quality, price, and cost instead of directly with brand identity.
Re: People buy a message about their identities when they buy a heavily
[#permalink]
24 Mar 2016, 04:59
24 Mar 2016, 04:59
Expert Reply
Nevernevergiveup wrote:
Which of the following best completes the passage below?
People buy a message about their identities when they buy a heavily branded product. They want to be associated with specific qualities that communicate something about their personalities. Changes to the logos, slogans, and marketing campaigns of successfully-branded products should not be made because __________.
A. purchasers who identify strongly with specific brands represent a shrinking portion of the population of all purchasers
B. continued sales depend directly on the maintenance of brand identity
C. purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products
D. expansion of the market niche to include a broader spectrum of consumers will increase profits
E. manufacturing a heavily branded product is not necessarily more costly than manufacturing a generic version of the same product
People buy a message about their identities when they buy a heavily branded product. They want to be associated with specific qualities that communicate something about their personalities. Changes to the logos, slogans, and marketing campaigns of successfully-branded products should not be made because __________.
A. purchasers who identify strongly with specific brands represent a shrinking portion of the population of all purchasers
B. continued sales depend directly on the maintenance of brand identity
C. purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products
D. expansion of the market niche to include a broader spectrum of consumers will increase profits
E. manufacturing a heavily branded product is not necessarily more costly than manufacturing a generic version of the same product
Hi,
since this Q requires us to complete the passage, more the reason that we know what is the passage conveying because the STATEMENT ahead should continue the flow of passage..
Crux of the passage--
people attach themselves to a branded product as they feel the rpoduct is a mirror of their personality..
Q-
Changes to the logos, slogans, and marketing campaigns of successfully-branded products should not be made because __________.
The answer has to be something to do with the reason why people attach themselves to a product..
A. purchasers who identify strongly with specific brands represent a shrinking portion of the population of all purchasers
If this choice does something, it is opposite of what is required
B. continued sales depend directly on the maintenance of brand identity
this is the most appropriate choice, as it gives us reason to believe that people will move away from the product if there are changes in the logos, slogans etc
Remaining choice are not of much help and are generally out of context
Re: People buy a message about their identities when they buy a heavily
[#permalink]
24 Mar 2016, 05:42
24 Mar 2016, 05:42
Chetan2u,
why did u strike out option C?
purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products-- how it is different from option B.
why did u strike out option C?
purchasers of heavily branded products are concerned with quality and price as well as with the brand identity of the products-- how it is different from option B.
