mykrasovski wrote:
Here are some interesting facts about both companies in 2017
ETS revenue was $1.4B
GMAC revenue was $0.1B
So... ETS is a juggernaut compared to GMAC. Also, I find the quality of ETS services MUCH better than anything offered by GMAC. Let's consider support line. You can reach out to ETS support via online chat, phone call, or email. There are only a call or email options to reach GMAC's support, and I do not know about you guys, but I called GMAC a handful of times and my experience was terrible. That makes me wonder who is after whom in this particular situation. Also, ETS seems to have a much better product overall: the menu of the GRE software is nicer than the GMAT's one, ETS has fewer maintenance windows, and so on)
From my shy business experience, it really seems that one test making company is leading the game and another is desperately catching up.
These are my 2 cents.
I agree with all of this, and the numbers don't lie. However, the GRE is significantly easier than the GMAT overall, so the GMAT is more respected by top business schools.
If you're applying to graduate business schools, then I would look at the GRE as "the test you should take if you can't score above 50th percentile on the GMAT." So yes, ETS is the real juggernaut, revenue-wise, but the GMAT still has pole position when it comes to business school admissions. Taking the GRE is fine for all other types of grad school apps, but for b-school it still carries somewhat of a stigma, imo.
For example, you can earn a perfect 170/170 score on GRE Verbal with 4 questions wrong. If you get 4 wrong on GMAT Verbal, then it's 44/51.
Same with GRE Quant--you can earn a perfect 170 score with up to 3 wrong, which never happens on GMAT Quant (your best hope would be 50/51).
Finally, the fact that there is no lifetime limit on GRE retakes removes some of the "wow" factor from impressive GRE scores. Compare that to the GMAT, which has a lifetime limit of 8 exams per person, and you can see why most business schools still prefer the GMAT.