Last visit was: 02 Jun 2026, 01:12 It is currently 02 Jun 2026, 01:12
Close
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Close
Request Expert Reply
Confirm Cancel
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
18
 [1]
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
 [1]
1
Kudos
Add Kudos
Bookmarks
Bookmark this Post
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
Overview of Source Types
MSR sources fall into six broad categories. You will see 2–4 of these combined in a single prompt. Knowing what to expect from each type lets you extract information 2–3x faster.

If You See...Immediately Think...What Matters Most
EmailWho is speaking?Position/agenda
MemoRecommendation?Constraints/objective
ResearchWhat did they conclude?Limitations
TableWhat are the units?Correct comparison
SurveyWho was asked?Sample quality
Press ReleaseWhat are they trying to sell?Evidence vs marketing
PolicyWhat are the rules?Exceptions
ForecastWhat assumptions exist?Current fact vs prediction
Financial DataProfit or revenue?Trend
StudyCorrelation or causation?Experimental support

Detailed in below post
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
Source TypePassage StructurePurposeMental TagFirst ScanKey SentenceExtract FirstIgnoreCross-TabRed FlagsConceptsTrapSpeed
Email/MemoConcern→Recommend→JustifyOpinionPERSONAuthor + GoalRecommendationStanceGreetingsData/Tablerecommend, shouldStakeholdersOpinion=FactStore stance
Press ReleaseAchievement→Claim→NumbersClaimCLAIMClaim + DataOpening claimClaim + EvidenceMarketingReport/Tableannounced, growthEvidenceBelieve claimSeparate claim/evidence
Research ReportMethod→Result→ConclusionEvidenceSTUDYConclusionConclusionFinding + LimitationMethodsSurvey/Datafound, howeverCausationIgnore caveatsRead end first
Data TableRows + ColumnsEvidenceDATAHeaders + UnitsHeadersUnits + MetricFormattingAll tabs%, $, totalRatios, TrendsWrong unitStructure first
ArticleTrend/PhenomenonBackgroundBACKGROUNDTopicConclusionTopic + FindingStoriesData Tabletrend, increaseTrendsDetail overloadFind conclusion
PolicyRules + ExceptionsConstraintsCONSTRAINTIF/THENExceptionRulesHistoryRecommendationmust, unlessLogicMiss conditionChecklist
Survey% + DemographicsEvidenceSURVEYPopulationPopulationSample + %NarrativeResearchsurveyed, sampleSamplingBiasCheck sample
Analyst ReportCurrent→ForecastPredictionFORECASTPresent/FutureForecastAssumptionsStorytellingFinancialsforecast, likelyForecastingFuture=FactSplit present/future
Financial StatementRevenue/Cost/ProfitPerformanceFINANCIALMetricTrendDefinitionsAccounting detailRecommendationrevenue, marginFinanceRevenue≠ProfitTrack metric
Market ResearchDemand→GrowthOpportunityTRENDDirectionOutlookTrendAnecdotesForecastdemand, shareSupply/DemandTrend=FutureFollow trend
Executive RecommendationGoal→Constraint→ActionDecisionDECISIONGoalsRecommendationConstraintsBackgroundFinancialsobjective, strategyDecision makingMiss objectiveBuild checklist
Scientific StudyHypothesis→Test→ResultCausationCAUSALResultConclusionResultExperiment detailData Tableexperiment, controlScientific methodCorrelation=CauseCheck causation
Government ReportProgram→OutcomeEvaluationPOLICYGoal vs ResultOutcomeGoal + ResultPoliticsStatisticspolicy, initiativePolicy evaluationOutcome proves causeCompare goal/result
Customer FeedbackComplaints→RatingsSentimentCUSTOMERMain issueSummaryPatternAnecdotesMarket Researchcomplaint, satisfactionAggregatesOne anecdoteFind pattern
Industry ComparisonCompany A vs BComparisonCOMPARISONMetricRankingBasisOther metricsRecommendationranking, shareRelative vs AbsoluteWrong comparisonStandardize
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
<<deleted post>> <<unable to delete so removed content>>
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
==================================================
SOURCE TYPE: EMAIL / MEMO
==================================================

WHAT IT IS

An internal communication between employees, managers, executives, departments, consultants, analysts, or stakeholders.

Purpose is usually not to provide raw facts.

Purpose is usually to:
Express opinion
Make recommendation
Raise concern
Request action
Explain decision
Respond to issue

Mental Tag:

PERSON + POSITION

Always remember:

An email is usually an OPINION source.

Not an EVIDENCE source.

--------------------------------------------------
WHY GMAT USES EMAILS
--------------------------------------------------

To introduce:

Stakeholder goals
Recommendations
Concerns
Conflicts
Assumptions
Business priorities

GMAT often uses email tabs because they create:

Opinion

which must later be tested against:

Data
Research
Financials
Survey results

--------------------------------------------------
HOW EMAILS ARE TYPICALLY DRAFTED
--------------------------------------------------

Pattern 1

Problem
Reason
Recommendation

Example:

Sales declined.
Customer engagement fell.
We should increase advertising.

Most common pattern.

--------------------------------------------------

Pattern 2

Observation
Concern
Recommendation

Example:

Competitors are expanding.
We risk losing market share.
We should enter new markets.

--------------------------------------------------

Pattern 3

Goal
Constraint
Recommendation

Example:

We want growth.
Budget is limited.
We should expand digitally.

Very common in recommendation questions.

--------------------------------------------------

Pattern 4

Recommendation
Supporting Reasons

Example:

I recommend Product B.

Reason 1

Reason 2

Reason 3

--------------------------------------------------
WHAT THE PASSAGE USUALLY LOOKS LIKE
--------------------------------------------------

Example 1

To:
Marketing Director

Our recent customer surveys indicate lower engagement among younger consumers. Because digital campaigns have performed well in comparable markets, I recommend increasing online advertising expenditures during the next quarter.

--------------------------------------------------

Example 2

To:
Chief Executive Officer

The western division generated lower profits than expected this year. Although revenue increased, production costs rose significantly. I recommend delaying expansion until costs stabilize.

--------------------------------------------------

Example 3

To:
Operations Manager

Demand has increased by nearly 20 percent over the past year. Existing facilities may soon reach capacity. We should consider investing in additional production equipment.

--------------------------------------------------
WHAT INFORMATION APPEARS IN EMAILS
--------------------------------------------------

Recommendations
Opinions
Concerns
Goals
Constraints
Forecasts
Assumptions
Internal politics
Business priorities
Tradeoffs
Strategic preferences

--------------------------------------------------
WHAT INFORMATION RARELY APPEARS
--------------------------------------------------

Hard evidence
Detailed statistics
Complete financial analysis
Research methodology
Experimental results
Those usually appear elsewhere.

--------------------------------------------------
FIRST 5-SECOND SCAN
--------------------------------------------------

Question 1 - Who wrote this?
CEO?
CFO?
Marketing?
Analyst?
Consultant?
Operations?

Question 2 - What does this person want?

Question 3 - Why do they want it?

Question 4 - What assumptions are they making?

Question 5 - Which other tab will verify this?

--------------------------------------------------
MOST IMPORTANT SENTENCE
--------------------------------------------------

Usually one of:
I recommend...
We should...
My concern is...
I propose...
Management should...
I believe...

The recommendation sentence is often the most important sentence in the entire tab.

--------------------------------------------------
WHAT TO EXTRACT FIRST
--------------------------------------------------

Speaker
Position
Goal
Recommendation
Reason

Nothing else initially.

--------------------------------------------------
WHAT TO IGNORE
--------------------------------------------------

Greetings
Thank you statements
Politeness
Formal opening
Formal closing
Background history
Most examples
Most descriptive details

--------------------------------------------------
COMMON QUESTION TYPES
--------------------------------------------------

Recommendation
Inference
Verification
Integration
Constraint Matching
Prediction
Stakeholder Analysis

--------------------------------------------------
HIDDEN CR CONCEPTS
--------------------------------------------------

Assumptions
Recommendations
Cause and Effect
Tradeoffs
Necessary Conditions
Decision Making
Stakeholder Incentives

--------------------------------------------------
CROSS-TAB RELATIONSHIPS
--------------------------------------------------

Email + Data Table

Email recommends.
Table verifies.

--------------------------------------------------

Email + Financial Statement

Email claims.
Financials verify.

--------------------------------------------------

Email + Survey
Email recommendation based on survey.
Need evaluate whether survey supports recommendation.

--------------------------------------------------

Email + Research Report
Email conclusion.
Research evidence.
Need connect.

--------------------------------------------------

Email + Market Research
Recommendation based on market opportunity.

--------------------------------------------------
RED FLAG WORDS
--------------------------------------------------

recommend
propose
suggest
should
must
believe
concern
risk
opportunity
forecast
expect
predict
prefer
support
oppose

--------------------------------------------------
CONCEPT KNOWLEDGE
--------------------------------------------------

STAKEHOLDER INCENTIVES
CEO
Usually wants:
Growth
Market share
Long-term success

--------------------------------------------------

CFO
Usually wants:
Profitability
Cost control
Financial stability
Risk reduction

--------------------------------------------------

Marketing Director
Usually wants:
Customer acquisition
Brand awareness
Sales growth

--------------------------------------------------

Operations Manager
Usually wants:
Efficiency
Capacity
Productivity
Lower costs

--------------------------------------------------

HR Director
Usually wants:
Retention
Hiring
Employee satisfaction

--------------------------------------------------

Investor
Usually wants:
Return
Profit
Growth

--------------------------------------------------

Government Official
Usually wants:
Compliance
Public benefit
Policy goals

--------------------------------------------------
THE BIGGEST TRAP
--------------------------------------------------

Student reads:
"I recommend expanding internationally."
Student thinks:
Expansion is correct.
Wrong.
Email only provides opinion.
Need evidence.

Always ask:
What evidence supports this recommendation?

--------------------------------------------------
SECOND BIGGEST TRAP
--------------------------------------------------

Confusing recommendation with fact.

Fact:

Revenue increased 10%.
Recommendation:
We should expand.

Only one of these is proven.

--------------------------------------------------
THIRD BIGGEST TRAP
--------------------------------------------------

Ignoring speaker incentives.
A marketing executive and CFO may see the same data differently.
Why?
Different objectives.

--------------------------------------------------
HOW 705+ QUESTIONS USE EMAILS
--------------------------------------------------

Version 1
Multiple stakeholders disagree.
Need identify whose recommendation is best supported.

--------------------------------------------------

Version 2
Email recommends action.
Financial data contradicts recommendation.
Need identify conflict.

--------------------------------------------------

Version 3
Recommendation satisfies some constraints.
Violates others.
Need multi-constraint evaluation.

--------------------------------------------------

Version 4
Two emails.
Two executives.
Opposite conclusions.
Need determine whose reasoning is stronger.

--------------------------------------------------
99TH PERCENTILE RULE
--------------------------------------------------

Never read an email asking: What does every sentence mean?

Read asking: Who is speaking?
What do they want?
Why do they want it?
What evidence would prove them right?
Which tab contains that evidence?

If you can answer those five questions, you have extracted almost everything GMAT usually wants from an Email/Memo source.
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
==================================================
SOURCE TYPE: PRESS RELEASE / COMPANY ANNOUNCEMENT
==================================================

WHAT IT IS
A public statement issued by a company, organization, government agency, institution, or group.
Purpose is usually not to provide neutral analysis.

Purpose is usually to:
Promote success
Announce achievement
Highlight growth
Support reputation
Influence perception
Present positive developments

Mental Tag:
CLAIM DOCUMENT
Always remember:
A Press Release is usually a CLAIM source.
Not an EVIDENCE source.

GMAT often uses press releases because they create:
Claims which must later be tested against:
Data
Research
Financials
Surveys
Performance reports

--------------------------------------------------
HOW PRESS RELEASES ARE TYPICALLY DRAFTED
--------------------------------------------------

Pattern 1

Announcement
Achievement
Supporting Numbers

Example:

Company launches new product.
Sales increase 20%.
Management celebrates success.

Most common pattern.

--------------------------------------------------

Pattern 2

Problem
Solution
Claimed Success

Example:

Customer complaints increased.
New service platform launched.
Customer satisfaction improved.

--------------------------------------------------

Pattern 3

Growth
Expansion
Future Outlook

Example:

Revenue increased.
New markets entered.
Further growth expected.

--------------------------------------------------

Pattern 4

Research Finding
Business Claim
Recommendation

Example:

Survey found strong demand.
Company expanded production.
Management expects continued growth.

--------------------------------------------------
WHAT THE PASSAGE USUALLY LOOKS LIKE
--------------------------------------------------

Example 1

ABC Corporation announced record quarterly revenue following the successful launch of its newest product line. Revenue increased by 18 percent compared with the previous year. Company executives stated that customer demand remains strong and future growth opportunities appear promising.

--------------------------------------------------

Example 2

The company reported that its customer loyalty initiative increased retention rates by 12 percent during the first year of implementation. Management described the program as a major contributor to recent business success.

--------------------------------------------------

Example 3

Following the expansion into three international markets, the company achieved its highest annual sales volume in company history. Executives expect continued growth over the next several years.

--------------------------------------------------
WHAT INFORMATION APPEARS
--------------------------------------------------

Claims
Achievements
Growth statistics
Revenue increases
Market share increases
Product launches
Customer satisfaction gains
Future expectations
Management opinions
Success stories

--------------------------------------------------
WHAT INFORMATION RARELY APPEARS
--------------------------------------------------

Weaknesses
Limitations
Alternative explanations
Risks
Negative outcomes
Contradictory evidence
Detailed methodology
Balanced analysis

--------------------------------------------------
FIRST 5-SECOND SCAN
--------------------------------------------------

Question 1 - What is the main claim?
Question 2 - What evidence is provided?
Question 3 - Who benefits if claim is believed?
Question 4 - What is being promoted?
Question 5 - Which other tab can verify this?

--------------------------------------------------
MOST IMPORTANT SENTENCE
--------------------------------------------------

Usually:
Opening announcement
Main claim sentence
Achievement statement
Growth statement

Examples:
"We are pleased to announce..."
"The company achieved..."
"Revenue increased..."
"Customer satisfaction improved..."

These are usually the key claims.

--------------------------------------------------
WHAT TO EXTRACT FIRST
--------------------------------------------------

Main claim
Supporting numbers
Time period
Performance metric
Future prediction

--------------------------------------------------
WHAT TO IGNORE
--------------------------------------------------

Promotional language
Executive praise
Marketing language
Corporate slogans
Emotional language
Celebratory statements

--------------------------------------------------
COMMON QUESTION TYPES
--------------------------------------------------

Verification
Comparison
Inference
Integration
Trend Analysis
Recommendation
Evidence Evaluation

--------------------------------------------------
CROSS-TAB RELATIONSHIPS
--------------------------------------------------

Press Release + Data Table
Claim made.
Table verifies.

--------------------------------------------------

Press Release + Financial Statement
Claim made.
Financial performance verifies.

--------------------------------------------------

Press Release + Research Report
Claim made.
Research supports or weakens.

--------------------------------------------------

Press Release + Survey
Company claims customer satisfaction improved.
Survey confirms or contradicts.

--------------------------------------------------

Press Release + Industry Comparison
Company claims leadership.
Industry data verifies ranking.

--------------------------------------------------
RED FLAG WORDS
--------------------------------------------------

announced
achieved
record
growth
successful
improved
expanded
launched
strong
leading
best
highest
largest
expected
forecast
projected

--------------------------------------------------
CONCEPT KNOWLEDGE
--------------------------------------------------

CONFIRMATION BIAS
People emphasize information supporting desired conclusion.
Press releases often do this.

--------------------------------------------------

SURVIVORSHIP BIAS
Only successful outcomes highlighted.
Failures omitted.
Very common in press releases.

--------------------------------------------------

THE BIGGEST TRAP
--------------------------------------------------

Student sees:
Revenue increased 20%.
Company claims:
New strategy caused increase.
Student accepts claim.
Wrong.
Revenue increase is evidence.
Strategy causing increase is conclusion.
Need proof.

--------------------------------------------------
SECOND BIGGEST TRAP
--------------------------------------------------

Confusing: Achievement with Superiority.
Example: Company achieved record sales.
Does this mean company is best in industry?
No.
Need comparison.

--------------------------------------------------
THIRD BIGGEST TRAP
--------------------------------------------------

Confusing: Growth with Profitability.
Example: Revenue up 30%. and Profit down 15%.
Possible? Absolutely.

--------------------------------------------------
FOURTH BIGGEST TRAP
--------------------------------------------------

Future forecast treated as fact.
Example: Management expects continued growth.
Expectation ≠ evidence.

--------------------------------------------------
HOW 705+ QUESTIONS USE PRESS RELEASES
--------------------------------------------------

Version 1
Press release claims success.
Financial statement shows weakness.
Need reconcile.

--------------------------------------------------

Version 2
Press release highlights one metric.
Another tab highlights conflicting metric.
Need determine whether claim remains justified.

--------------------------------------------------

Version 3
Press release attributes result to one cause.
Research report suggests alternative cause.
Need evaluate causation.

--------------------------------------------------

Version 4
Press release contains accurate facts.
But conclusion goes beyond evidence.
Need identify unsupported inference.

--------------------------------------------------
MOST COMMON PASSAGE TEMPLATE
--------------------------------------------------

Company achieved X.
Metric improved by Y%.
Management believes strategy Z caused improvement.
Company expects continued success.
This single structure probably accounts for a large percentage of press releases appearing in MSR.

--------------------------------------------------
99TH PERCENTILE RULE
--------------------------------------------------

Never read a press release asking:
What does every sentence mean?

Read asking:
What claim is being made?
What evidence is provided?
What evidence is missing?
Which tab can verify this?
Does the evidence actually support the conclusion?

If you can answer those five questions, you have extracted almost everything GMAT usually wants from a Press Release source.
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
==================================================
SOURCE TYPE: RESEARCH SUMMARY / RESEARCH REPORT
==================================================

WHAT IT IS
A condensed summary of a study, investigation, analysis, experiment, survey, academic paper, industry research project, or business research initiative.

Purpose is usually to:

Present evidence
Present findings
Explain results
Support conclusions
Evaluate relationships
Test hypotheses

Mental Tag: STUDY

--------------------------------------------------
WHY GMAT USES RESEARCH REPORTS
--------------------------------------------------

To introduce:
Evidence
Findings
Data interpretation
Causal claims
Correlations
Study limitations
Business insights
--------------------------------------------------
HOW RESEARCH REPORTS ARE TYPICALLY DRAFTED
--------------------------------------------------

Pattern 1

Purpose
Method
Results
Conclusion

Most common.

Example:

Researchers examined customer behavior.
2,000 participants surveyed.
Loyalty members purchased more often.
Researchers concluded loyalty programs may increase purchases.

--------------------------------------------------

Pattern 2

Problem
Study
Findings
Recommendation

Example:

Employee turnover increased.
Study conducted.
Job satisfaction found to be low.
Researchers recommend management changes.

--------------------------------------------------

Pattern 3

Hypothesis
Experiment
Results
Interpretation

Very common.

Example:

Researchers predicted new software would improve productivity.
Teams tested software.
Output increased.
Researchers concluded software may be effective.

--------------------------------------------------

Pattern 4

Question
Evidence
Conclusion
Limitation

Very common in harder questions.

--------------------------------------------------
THE MASTER RESEARCH STRUCTURE
--------------------------------------------------

Most reports follow:
Research Question

Method

Results

Conclusion

Limitation

You should immediately classify every sentence into one of these buckets.

--------------------------------------------------
WHAT THE PASSAGE USUALLY LOOKS LIKE
--------------------------------------------------

Example 1
Researchers surveyed 3,000 consumers regarding online shopping behavior. Participants who received personalized product recommendations were more likely to complete purchases. Researchers concluded that personalization may increase sales effectiveness.

--------------------------------------------------

Example 2
A study examined employee productivity before and after implementation of flexible work schedules. Productivity increased by 12 percent following adoption of the new policy. Researchers suggested that schedule flexibility may improve employee performance.

--------------------------------------------------

Example 3
Researchers compared two customer service systems across 50 retail locations. Locations using System A reported higher customer satisfaction ratings. The researchers concluded that System A appears more effective.

--------------------------------------------------
WHAT INFORMATION APPEARS
--------------------------------------------------

Research question
Hypothesis
Methodology
Sample size
Results
Findings
Conclusions
Limitations
Recommendations
Statistical observations

--------------------------------------------------
WHAT INFORMATION RARELY APPEARS
--------------------------------------------------

Marketing language
Emotional language
Executive opinions
Corporate promotion
Strong unsupported claims

--------------------------------------------------
FIRST 5-SECOND SCAN
--------------------------------------------------

Question 1 - What was studied?
Question 2 - What was measured?
Question 3 - What was found?
Question 4 - What conclusion was drawn?
Question 5 - What limitation exists?

--------------------------------------------------
MOST IMPORTANT SENTENCES
--------------------------------------------------

Usually:
Researchers concluded...
Results indicated...
Findings suggest...
Evidence showed...
However...
The conclusion sentence and limitation sentence are usually the two most important sentences.

--------------------------------------------------
WHAT TO IGNORE
--------------------------------------------------

Method details
Technical jargon
Minor procedural details
Background history
Most descriptive examples
Unless directly tested.

--------------------------------------------------
COMMON QUESTION TYPES
--------------------------------------------------

Inference
Explanation
Strengthen
Weaken
Verification
Causation
Recommendation
Integration

-------------------------------------------------
CROSS-TAB RELATIONSHIPS
--------------------------------------------------

Research Report + Survey
Survey provides evidence.
Research interprets evidence.

--------------------------------------------------

Research Report + Data Table
Table contains raw data.
Research provides interpretation.

--------------------------------------------------

Research Report + Executive Recommendation
Research provides support.
Recommendation proposes action.

--------------------------------------------------

Research Report + Financial Data
Research explains business outcome.
Financial data verifies outcome.

--------------------------------------------------

Research Report + Press Release
Press release makes claim.
Research supports or weakens claim.

--------------------------------------------------
RED FLAG WORDS
--------------------------------------------------

found
concluded
suggests
indicates
evidence
results
participants
sample
study
however
although
may
might
appears
correlation
relationship

--------------------------------------------------
MOST COMMON PASSAGE TEMPLATE
--------------------------------------------------

Researchers investigated X.
Study examined Y participants.
Results showed Z.
Researchers concluded A.
However limitation B exists.
This structure appears repeatedly in GMAT MSR.

--------------------------------------------------
99TH PERCENTILE RULE
--------------------------------------------------

Never read a research report asking:

What does every sentence mean?

Read asking:

What was studied?
What was found?
What conclusion was drawn?
What limitation exists?
Does the evidence actually justify the conclusion?

If you can answer those five questions, you have extracted almost everything GMAT usually wants from a Research Summary / Report source.
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
==================================================
SOURCE TYPE: DATA TABLE
==================================================
--------------------------------------------------
HOW DATA TABLES ARE TYPICALLY DRAFTED
--------------------------------------------------

Pattern 1
Time-Based Table
Year Revenue Profit
2021 50M 10M
2022 60M 12M
2023 70M 11M
Most common.

--------------------------------------------------

Pattern 2
Region Comparison
Region Revenue Profit
North 20M 4M
South 30M 3M
West 40M 8M

--------------------------------------------------

Pattern 3
Product Comparison
Product Revenue Cost Profit
A 50M 20M 30M
B 60M 50M 10M
C 40M 10M 30M

--------------------------------------------------

Pattern 4
Survey Table
Age Group Satisfaction
18-25 85%
26-40 70%
41-60 55%

--------------------------------------------------

Pattern 5
Performance Table
Division Productivity Defects
A 95 4
B 88 2
C 90 5

--------------------------------------------------
THE MASTER DATA TABLE STRUCTURE
--------------------------------------------------

Rows Represent:
Years
Regions
Products
Companies
Groups
Divisions

Columns Represent:
Metrics

Examples:
Revenue
Profit
Cost
Growth
Satisfaction
Market Share

--------------------------------------------------
BIGGEST TRAP
--------------------------------------------------

Comparing different units.
Example:
Revenue in millions.
Cost in thousands.
Student compares directly.

Wrong.

Read asking:

What do rows represent?
What do columns represent?
What units are used?
What metric matters?
What trend exists?

If you can answer those five questions, you have extracted almost everything GMAT usually wants from a Data Table source.
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
==================================================
SOURCE TYPE: ARTICLE / STUDY EXCERPT
==================================================

WHAT IT IS
A passage extracted from:

Magazine article
Newspaper article
Academic article
Industry publication
Research paper
Trade publication
Journal article

Purpose is usually to:
Provide background
Describe phenomenon
Explain trend
Present context
Summarize findings
Discuss issue

Mental Tag: BACKGROUND + EVIDENCE
Always remember: Article excerpts are usually CONTEXT sources.

--------------------------------------------------
WHY GMAT USES ARTICLE EXCERPTS
--------------------------------------------------

To introduce:
Industry trends
Historical developments
Consumer behavior
Scientific discoveries
Economic changes
Business problems
Market shifts
Social phenomena

Article tabs often explain:
WHAT is happening

while other tabs explain:
WHY it happened

or

WHAT should be done.

--------------------------------------------------
HOW ARTICLES ARE TYPICALLY DRAFTED
--------------------------------------------------

Pattern 1
Background
Trend
Evidence
Explanation
Most common.

--------------------------------------------------

Example
Online shopping increased rapidly.
Researchers observed changing customer behavior.
Mobile purchases grew significantly.
Experts cite convenience as major factor.

--------------------------------------------------

Pattern 2
Problem
Evidence
Possible Explanation

--------------------------------------------------

Example
Traffic congestion worsened.
Commuting times increased.
Researchers suggest population growth contributed.

--------------------------------------------------

Pattern 3
Historical Change
Current Situation
Future Implications

--------------------------------------------------

Example

Electric vehicles were once rare.
Adoption increased rapidly.
Industry analysts expect continued expansion.

--------------------------------------------------

Pattern 4

Observation
Evidence
Competing Explanations

Very common in hard questions.

--------------------------------------------------
WHAT THE PASSAGE USUALLY LOOKS LIKE
--------------------------------------------------

Example 1

Over the past decade, online retail sales have increased substantially. Researchers attribute this trend to improvements in logistics networks and growing consumer comfort with digital transactions. Industry analysts expect continued growth in e-commerce adoption.

--------------------------------------------------

Example 2

Urban populations have expanded rapidly in many regions. Increased migration from rural areas has placed pressure on housing markets and transportation systems. Policymakers continue to debate strategies for addressing these challenges.

--------------------------------------------------

Example 3

Many organizations have adopted remote work arrangements. Surveys indicate employees often report higher satisfaction levels under flexible work schedules. However, some studies suggest collaboration challenges may emerge over time.

--------------------------------------------------
MOST IMPORTANT SENTENCES
--------------------------------------------------

Usually:
Trend sentence
Explanation sentence
Conclusion sentence
Implication sentence

Examples:
"Researchers attribute..."
"Evidence suggests..."
"This trend appears..."
"Experts believe..."
These are often the key sentences.

--------------------------------------------------
WHAT TO EXTRACT FIRST
--------------------------------------------------
Topic
Trend
Explanation
Implication
Nothing else initially.

--------------------------------------------------
WHAT TO IGNORE
--------------------------------------------------

Examples
Illustrations
Historical details
Minor anecdotes
Descriptive details
Unless specifically tested.

--------------------------------------------------
RED FLAG WORDS
--------------------------------------------------

trend
increase
decrease
over time
historically
recently
researchers
analysts
experts
suggest
attribute
because
however
although
despite
evidence

--------------------------------------------------
MOST COMMON PASSAGE TEMPLATE
--------------------------------------------------

Trend observed.
Evidence presented.
Possible explanation offered.
Future implication discussed.
This structure appears constantly in MSR.

--------------------------------------------------
99TH PERCENTILE RULE
--------------------------------------------------

Never read an article excerpt asking:
What does every sentence mean?

Read asking:
What is the topic?
What trend is occurring?
What explanation is given?
What evidence supports it?
What implication follows?

If you can answer those five questions, you have extracted almost everything GMAT usually wants from an Article / Study Excerpt source.
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
==================================================
SOURCE TYPE: POLICY / PROCEDURE DOCUMENT
==================================================

WHAT IT IS
A document containing:

Rules
Requirements
x
Eligibility criteria

Approval standards
Operating procedures
Regulations
Exceptions
Restrictions

Mental Tag: CONSTRAINT SOURCE

--------------------------------------------------
WHY GMAT USES POLICY DOCUMENTS
--------------------------------------------------

To introduce:
Rules
Conditions
Requirements
Restrictions
Exceptions
Qualification standards

Students often remember only some constraints.
GMAT usually requires:
ALL constraints.

--------------------------------------------------
HOW POLICY DOCUMENTS ARE TYPICALLY DRAFTED
--------------------------------------------------

Pattern 1

Rule
Condition
Exception
Most common.

--------------------------------------------------

Example

Applicants must have worked for at least three years.
However employees with advanced certifications may qualify after two years.

--------------------------------------------------

Pattern 2

Eligibility Criteria
Requirement 1
Requirement 2
Requirement 3

--------------------------------------------------

Example

Must be:
Full-time employee
Minimum two years service
Performance rating above 4.0

--------------------------------------------------

Pattern 3
Procedure
Step 1
Step 2
Step 3

--------------------------------------------------

Example

Submit application.
Manager approval.
Final review.

--------------------------------------------------
WHAT THE PASSAGE USUALLY LOOKS LIKE
--------------------------------------------------

Example 1

Employees are eligible for tuition reimbursement if they have completed at least two years of service and maintain satisfactory performance evaluations. Employees pursuing approved degree programs may receive up to $5,000 annually.

--------------------------------------------------

Example 2

Applicants must be residents for at least five years. However applicants employed by government agencies are exempt from this requirement.

--------------------------------------------------

Example 3

Projects qualify for funding if projected costs remain below $2 million and expected completion occurs within three years.

--------------------------------------------------
WHAT TO EXTRACT FIRST
--------------------------------------------------

Requirements
Exceptions
Thresholds
Restrictions

Nothing else initially.

--------------------------------------------------
WHAT TO IGNORE
--------------------------------------------------

Background explanations
Policy history
Purpose statements
Administrative details
Examples
Focus on rules.

--------------------------------------------------
COMMON QUESTION TYPES
--------------------------------------------------

Qualification
Eligibility
Recommendation
Constraint Matching
Integration
Verification
Decision Making

--------------------------------------------------
CROSS-TAB RELATIONSHIPS
--------------------------------------------------

Policy + Financial Data
Policy sets budget limits.
Data determines compliance.

--------------------------------------------------

Policy + Applicant Profiles
Policy provides requirements.
Profiles determine eligibility.

--------------------------------------------------

Policy + Project Evaluation
Policy provides constraints.
Projects evaluated against constraints.

--------------------------------------------------

Policy + Government Report
Policy establishes standards.
Report measures outcomes.

--------------------------------------------------
RED FLAG WORDS
--------------------------------------------------

must
required
eligible
qualified
only if
unless
except
however
cannot
may not
at least
no more than
within
before
after

--------------------------------------------------
BIGGEST TRAP
--------------------------------------------------

Reading quickly and confusing:
AND
with
OR

Example

Must satisfy:
A and B
is very different from
A or B

--------------------------------------------------
BIGGEST TRAP
--------------------------------------------------

Forgetting thresholds.
Example
Budget must remain below $5M.
Proposal costs:
$5.2M
Immediately eliminated.

--------------------------------------------------
THE MASTER MULTI-CONSTRAINT FRAMEWORK
--------------------------------------------------

Create checklist.
Example:
Low risk
High return
Budget under $5M
Completion within 2 years
International market
Now evaluate options.
Do not evaluate loosely.
Check every condition.
One by one.
This framework alone saves enormous time on recommendation questions.
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
==================================================
SOURCE TYPE: SURVEY RESULTS
==================================================

WHAT IT IS
A summary of responses collected from a group of people.
Purpose is usually to:
Measure opinions
Measure preferences
Measure satisfaction
Measure behavior
Measure attitudes
Measure intentions

Mental Tag: SURVEY

--------------------------------------------------
WHY GMAT USES SURVEYS
--------------------------------------------------

To introduce:
Customer opinions
Employee opinions
Consumer preferences
Voting preferences
Market attitudes
Behavioral patterns

--------------------------------------------------
HOW SURVEYS ARE TYPICALLY DRAFTED
--------------------------------------------------

Pattern 1
Population
Question
Results
Most common.

--------------------------------------------------

Example

1,200 consumers were surveyed.
Participants were asked about online shopping preferences.
72% preferred online purchasing.

--------------------------------------------------

Pattern 2
Demographic Breakdown
Group A
Group B
Group C

--------------------------------------------------

Example
Age Group Preference
18-25 82%
26-40 70%
41-60 55%

--------------------------------------------------

Pattern 3

Before / After Survey
Before program
After program

--------------------------------------------------

Example
Before training:
60% satisfied
After training:
80% satisfied

--------------------------------------------------

Pattern 4

Comparison Survey
Multiple products
Multiple regions
Multiple customer segments

--------------------------------------------------
WHAT THE PASSAGE USUALLY LOOKS LIKE
--------------------------------------------------

Example 1
Researchers surveyed 2,000 consumers regarding mobile shopping habits. Seventy-four percent of respondents indicated they preferred purchasing through mobile applications. Younger consumers reported stronger preferences than older consumers.

--------------------------------------------------

Example 2
Employees were surveyed regarding workplace flexibility. Eighty-one percent reported improved job satisfaction following adoption of flexible schedules.

--------------------------------------------------

Example 3
A customer satisfaction survey found that 68 percent of respondents rated service quality as excellent or very good.

--------------------------------------------------
WHAT INFORMATION APPEARS
--------------------------------------------------

Percentages
Sample sizes
Demographics
Preferences
Opinions
Ratings
Satisfaction scores
Intentions
Behavior reports
Comparisons

--------------------------------------------------
MOST IMPORTANT CONCEPT
--------------------------------------------------

SELF-SELECTION BIAS
People choose to participate.
Example
Survey posted online.
Only highly motivated people respond.
Results may be distorted.

--------------------------------------------------
MOST IMPORTANT CONCEPT
--------------------------------------------------

RESPONSE BIAS
Participants do not answer honestly.
Example
Questions about exercise.
People may overstate healthy behavior.

--------------------------------------------------
FIFTH MOST IMPORTANT CONCEPT
--------------------------------------------------

QUESTION FRAMING
How question is asked affects answers.
Example
Support tax increase?
vs
Support tax increase for schools?
Different responses likely.
User avatar
Usernamevisible
Joined: 09 Jun 2022
Last visit: 01 Jun 2026
Posts: 232
Own Kudos:
Given Kudos: 754
Products:
Posts: 232
Kudos: 18
Kudos
Add Kudos
Bookmarks
Bookmark this Post
==================================================
SOURCE TYPE: MARKET RESEARCH REPORT
==================================================

WHAT IT IS
A report analyzing:
Customer demand
Industry trends
Market size
Consumer behavior
Competitors
Growth opportunities
Market segments

Purpose is usually to:
Understand market conditions
Identify opportunities
Estimate future demand
Evaluate competition

Support strategic decisions
Mental Tag:
TREND + OPPORTUNITY

Always remember:
Market Research Reports usually answer:
What is happening in the market?
What customers want?
Where opportunity exists?
They often become the foundation for recommendations in other tabs.

--------------------------------------------------
WHY GMAT USES MARKET RESEARCH REPORTS
--------------------------------------------------

To introduce:

Consumer demand

Growth trends

Customer preferences

Market opportunities

Competitive conditions

Industry changes

Future growth potential

Market Research is often the bridge between:

Consumer behavior

and

Business decisions

--------------------------------------------------
HOW MARKET RESEARCH REPORTS ARE TYPICALLY DRAFTED
--------------------------------------------------

Pattern 1

Market Trend

Supporting Data

Business Implication

Most common.

--------------------------------------------------

Example

Demand for electric vehicles increased.

Market share expanded.

Manufacturers increased production.

--------------------------------------------------

Pattern 2

Customer Preference

Market Trend

Opportunity

--------------------------------------------------

Example

Consumers prefer online shopping.

Mobile purchases increasing.

Digital investment recommended.

--------------------------------------------------

Pattern 3

Industry Analysis

Competitor Analysis

Market Opportunity

--------------------------------------------------

Pattern 4

Segment Analysis

Growth Comparison

Recommendation

Very common.

--------------------------------------------------
THE MASTER MARKET RESEARCH STRUCTURE
--------------------------------------------------

Market Condition



Customer Behavior



Trend



Opportunity



Business Implication

Most reports follow this structure.

--------------------------------------------------
WHAT THE PASSAGE USUALLY LOOKS LIKE
--------------------------------------------------

Example 1

Demand for plant-based food products has increased significantly during the past five years. Younger consumers demonstrate particularly strong adoption rates. Industry analysts expect continued expansion in this segment.

--------------------------------------------------

Example 2

Online retail spending continues to outpace growth in traditional retail channels. Consumers increasingly value convenience and rapid delivery services. Companies investing in digital platforms have experienced stronger revenue growth.

--------------------------------------------------

Example 3

The premium fitness market has expanded rapidly among urban professionals. Surveys suggest customers are willing to pay higher prices for personalized services. Several competitors have entered the market in response.

--------------------------------------------------
WHAT INFORMATION APPEARS
--------------------------------------------------

Market size

Growth rates

Demand trends

Consumer preferences

Customer behavior

Market segments

Competitor analysis

Industry outlook

Adoption rates

Market share

Opportunities

Threats

--------------------------------------------------
WHAT INFORMATION RARELY APPEARS
--------------------------------------------------

Detailed financial statements

Experimental methodology

Policy requirements

Formal eligibility criteria

Those usually appear elsewhere.

--------------------------------------------------
FIRST 5-SECOND SCAN
--------------------------------------------------

Question 1

What market is being discussed?

Question 2

What trend exists?

Question 3

What customers want?

Question 4

What opportunity exists?

Question 5

What risk exists?

--------------------------------------------------
MOST IMPORTANT SENTENCES
--------------------------------------------------

Usually:

Demand increased...

Consumers prefer...

Market share grew...

Industry analysts expect...

This segment is projected...

These sentences usually contain the core insight.

--------------------------------------------------
WHAT TO EXTRACT FIRST
--------------------------------------------------

Market

Trend

Customer preference

Opportunity

Risk

Nothing else initially.

--------------------------------------------------
WHAT TO IGNORE
--------------------------------------------------

Industry history

Company anecdotes

Minor examples

Background narrative

Focus on:

Demand

Growth

Customer behavior

Competition

--------------------------------------------------
COMMON QUESTION TYPES
--------------------------------------------------

Recommendation

Prediction

Comparison

Inference

Integration

Market Selection

Opportunity Evaluation

--------------------------------------------------
HIDDEN CR CONCEPTS
--------------------------------------------------

Trend Analysis

Forecasting

Cause and Effect

Consumer Behavior

Opportunity Cost

Competitive Advantage

Decision Making

--------------------------------------------------
CROSS-TAB RELATIONSHIPS
--------------------------------------------------

Market Research + Recommendation

Market identifies opportunity.

Recommendation proposes action.

--------------------------------------------------

Market Research + Survey

Survey measures preferences.

Market Research interprets market implications.

--------------------------------------------------

Market Research + Financial Statement

Market opportunity exists.

Financials determine ability to exploit opportunity.

--------------------------------------------------

Market Research + Analyst Report

Market trends support forecast.

--------------------------------------------------

Market Research + Industry Comparison

Market trend exists.

Industry comparison identifies strongest competitor.

--------------------------------------------------
RED FLAG WORDS
--------------------------------------------------

demand

market share

consumer

segment

industry

growth

adoption

preference

trend

competition

opportunity

expansion

projected

expected

emerging

--------------------------------------------------
CONCEPT KNOWLEDGE
--------------------------------------------------

MARKET

Group of buyers and sellers.

--------------------------------------------------

DEMAND

Quantity customers want.

Higher demand generally supports growth.

--------------------------------------------------

SUPPLY

Quantity sellers provide.

--------------------------------------------------

MARKET SHARE

Percentage of market controlled.

Example:

Industry sales = 100M

Company sales = 20M

Market share = 20%

--------------------------------------------------

SEGMENT

Subgroup within market.

Example:

Luxury travelers

Budget travelers

Business travelers

--------------------------------------------------

ADOPTION

Rate at which customers begin using product.

--------------------------------------------------

SATURATION

Market becomes crowded.

Growth often slows.

--------------------------------------------------

COMPETITIVE ADVANTAGE

Feature making company stronger than competitors.

--------------------------------------------------

BARRIER TO ENTRY

Obstacle preventing competitors from entering market.

--------------------------------------------------
THE MOST IMPORTANT MARKET RESEARCH CONCEPT
--------------------------------------------------

DEMAND ≠ SALES

Example

Customers want product.

Demand exists.

--------------------------------------------------

Does company automatically generate sales?

No.

Need:

Distribution

Pricing

Marketing

Execution

Huge GMAT distinction.

--------------------------------------------------
SECOND MOST IMPORTANT CONCEPT
--------------------------------------------------

TREND ≠ GUARANTEE

Example

Market grew for 5 years.

Does this guarantee growth next year?

No.

Very common GMAT trap.

--------------------------------------------------
THIRD MOST IMPORTANT CONCEPT
--------------------------------------------------

MARKET GROWTH ≠ COMPANY SUCCESS

Example

Industry growing rapidly.

One company still performs poorly.

Possible?

Absolutely.

Many students confuse industry performance with company performance.

--------------------------------------------------
FOURTH MOST IMPORTANT CONCEPT
--------------------------------------------------

MARKET SHARE ≠ MARKET SIZE

Example

Market doubles.

Company share falls.

Company revenue may still increase.

Very common GMAT setup.

--------------------------------------------------
FIFTH MOST IMPORTANT CONCEPT
--------------------------------------------------

CUSTOMER PREFERENCE ≠ CUSTOMER PURCHASE

Example

Survey:

Consumers prefer eco-friendly products.

Actual purchases:

Cheaper alternatives dominate.

Preference and behavior differ.

--------------------------------------------------
THE BIGGEST TRAP
--------------------------------------------------

Students assume:

Growing market

=

Good investment

Wrong.

Need evaluate:

Competition

Costs

Risks

Capabilities

--------------------------------------------------
SECOND BIGGEST TRAP
--------------------------------------------------

Ignoring competition.

Large opportunity often attracts competitors.

--------------------------------------------------
THIRD BIGGEST TRAP
--------------------------------------------------

Confusing market share with revenue.

Company may gain share while revenue falls.

Or lose share while revenue rises.

--------------------------------------------------
FOURTH BIGGEST TRAP
--------------------------------------------------

Assuming customer preference guarantees demand.

Stated preferences and actual purchases differ.

--------------------------------------------------
FIFTH BIGGEST TRAP
--------------------------------------------------

Ignoring market maturity.

Emerging markets behave differently than saturated markets.

--------------------------------------------------
HOW 705+ QUESTIONS USE MARKET RESEARCH REPORTS
--------------------------------------------------

Version 1

Market attractive.

Competition intense.

Need balance opportunity vs risk.

--------------------------------------------------

Version 2

Consumer demand increasing.

Company lacks resources.

Need integrate with financial data.

--------------------------------------------------

Version 3

Several market segments.

Need identify best target segment.

--------------------------------------------------

Version 4

Survey shows preference.

Sales data shows different behavior.

Need reconcile.

--------------------------------------------------

Version 5

Market growth positive.

Company profitability weak.

Need determine whether expansion remains justified.

--------------------------------------------------
MOST COMMON PASSAGE TEMPLATE
--------------------------------------------------

Market trend identified.

Customer behavior discussed.

Growth opportunity presented.

Business implication suggested.

This structure appears repeatedly in MSR.

--------------------------------------------------
THE MASTER MARKET ANALYSIS CHECKLIST
--------------------------------------------------

What market?

What trend?

What customers want?

What competition exists?

What opportunity exists?

What risk exists?

Can company actually exploit opportunity?

Run through this checklist every time.

--------------------------------------------------
THE MASTER MARKET SELECTION FRAMEWORK
--------------------------------------------------

When evaluating markets:

Demand

Growth

Competition

Risk

Cost

Profitability

Fit with objectives

Do not evaluate only one factor.

Evaluate all.

--------------------------------------------------
99TH PERCENTILE RULE
--------------------------------------------------

Never read a market research report asking:

What does every sentence mean?

Read asking:

What market is being discussed?
What trend exists?
What do customers want?
What opportunity exists?
What risks or constraints exist?

If you can answer those five questions, you have extracted almost everything GMAT usually wants from a Market Research Report source.
Moderators:
Math Expert
111020 posts
309 posts