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MBA Section Director
Joined: 19 Mar 2012
Posts: 5126
Location: India
GMAT 1: 760 Q50 V42
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WE: Marketing (Non-Profit and Government)

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14 Oct 2015, 21:49
00:00

Difficulty:

95% (hard)

Question Stats:

33% (01:43) correct 67% (02:04) wrong based on 323 sessions

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The television network's advertisement for its new medical drama grossly misrepresents what that program is like. Thus, it will not as effectively attract the sort of viewers likely to continue watching the program as would the advertisement that the program's producers favored; people who tune in to the first episode based on false expectations will be unlikely to watch subsequent episodes.

The argument relies on which one of the following assumptions?

A. Most viewers who tune in to the first episode of the program will do so because of the network's advertisement for the program.

B. The advertisement that the program's producers favored would not have grossly misrepresented what the program would be like.

C. Most people who tune in to the first episode of the program and become loyal viewers will not have tuned in to the first episode as a result of the network's advertisement for the program.

D. If the advertisement that the program's producers favored were used instead of the network's advertisement, almost all of the viewers who tuned in to the first episode would tune in to subsequent episodes as well.

E. Most people who become loyal viewers of a program do not miss the program's first episode.

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15 Oct 2015, 09:48
4
3
• The television network's advertisement for its new medical drama grosslymisrepresentswhat that program is like.
(Assn: misinterpretation will result in loosing the viewers.)
• Thus, it will not as effectively attract the sort of viewers likely to continue watching the program as would the advertisement that the program's producers favored;
(Assn: the producers favored advertisement will not misinterpret and hence will not result in viewers stopping watching the program.)
• people who tune in to the first episode based on false expectations will be unlikely to watch subsequent episodes.
(Assn: Once stopped continues forever.)

The argument relies on which one of the following assumptions?

A. Most viewers who tune in to the first episode of the program will do so because of the network's advertisement for the program.
(We are concerned about what happens after the viewers watch the first program and their response with kind of expectations generated by TV network advertisement. We are least bothered about why the viewers will tune in to the 1st episode. OFS)

B. The advertisement that the program's producers favored would not have grossly misrepresented what the program would be like.
(This is inline with our assumptions and pre-line thinking.)

C. Most people who tune in to the first episode of the program and become loyal viewers will not have tuned in to the first episode as a result of the network's advertisement for the program.
(advertisement misrepresent s the program and changes the intended expectations of viewer. This does not cause them not to turn on the 1st episode. Opposite.)

D. If the advertisement that the program's producers favored were used instead of the network's advertisement, almost all of the viewers who tuned in to the first episode would tune in to subsequent episodes as well.
(This may have been true and would have resulted but cannot be assumed for sure.)

E. Most people who become loyal viewers of a program do not miss the program's first episode.
(This sounds like a double negative as the sentence can mean that Most people who miss the program's first episode do not become loyal viewers of a program. We are concerned about what happens after the viewers watch the first program and whether they become loyal viewers or not. We need not assume this.)
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##### General Discussion
Manager
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Concentration: Marketing, Social Entrepreneurship
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14 Oct 2015, 22:40
1
souvik101990 wrote:
The television network's advertisement for its new medical drama grossly misrepresents what that program is like. Thus, it will not as effectively attract the sort of viewers likely to continue watching the program as would the advertisement that the program's producers favored; people who tune in to the first episode based on false expectations will be unlikely to watch subsequent episodes.

The argument relies on which one of the following assumptions?

A. Most viewers who tune in to the first episode of the program will do so because of the network's advertisement for the program.

B. The advertisement that the program's producers favored would not have grossly misrepresented what the program would be like.

C. Most people who tune in to the first episode of the program and become loyal viewers will not have tuned in to the first episode as a result of the network's advertisement for the program.

D. If the advertisement that the program's producers favored were used instead of the network's advertisement, almost all of the viewers who tuned in to the first episode would tune in to subsequent episodes as well.

E. Most people who become loyal viewers of a program do not miss the program's first episode.

Took ~2mins
Close call between A and C, im going with C.
Will wait for the OA
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15 Oct 2015, 01:36
1
Option A is already existed in the passage i Feel D is the best choice!!:D
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15 Oct 2015, 06:21
1
Confused between ‘A’ and ‘D’. Would go with ‘D’ because of the word ‘Almost’.

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16 Dec 2015, 22:29
1
close call between A and B. Selected B because of the 'grossly misrepresented' phrase. Argument seems to be more about how the network's AD is a problem.
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20 Dec 2015, 18:38
1
i'm confused why its not E. could someone please explain further?
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27 Dec 2015, 22:28
2
The missing link is between the "Network's advertisement" and the "advertisement favored by the Program's producers. When the author states that the "network's advertisement" was grossly misinterpreted and would not attract the right crowd he is assuming that the other advertisement would attract the right crowd."E" is not an assumption at all. It could be an additional fact .
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26 Sep 2017, 14:46
C,D,E are out.
Between A and B, the answer is B b/c B fills the gap between "the advertisement that the program's producers favored" and "false expectation". Moreover, B helps to eliminate the possibility that "the advertisement that the program's producers favored" is grossly misrepresented.
Re: #Top150 CR: The television network's advertisement for its new medical &nbs [#permalink] 26 Sep 2017, 14:46
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