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Premise 1 : The Advertisement will misrepresent the program what it will be like.
Premise 2: People who watch the 1st program will not watch the subsequent programs due to this misrepresented ad.

Conclusion : Viewer is likely to continue watching program due to this ad selected by TV network, but they may continue to watch the program, if the ad favored by the program producers is aired.

Assumption : The Ad favored by producer will not Misrepresent the program.

POE:

A. Most viewers who tune in to the first episode of the program will do so because of the network's advertisement for the program- Out of scope
B. The advertisement that the program's producers favored would not have grossly misrepresented what the program would be like- Reword of the assumption what we came up.
C. Most people who tune in to the first episode of the program and become loyal viewers will not have tuned in to the first episode as a result of the network's advertisement for the program- Out of scope- we dont care about the loyal viewers.
D. If the advertisement that the program's producers favored were used instead of the network's advertisement, almost all of the viewers who tuned in to the first episode would tune in to subsequent episodes as well- Present relevant info but not the exact assumption what we are looking for.
E. Most people who become loyal viewers of a program do not miss the program's first episode- Out of scope.


For choosing between the B and D, we can do the negation test select between these two.

If we negate B- The conclusion is doesn't hold true.

on the other hand, while negating D- nothing happens to the conclusion.

Article on Negation test

So the answer is B 8-)

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gmat6nplus1 :Can you tell the source of this question?
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Gnpth

gmat6nplus1 :Can you tell the source of this question?

Sure, this is a LSAT question.

ankur1901
i chose D. Please can you explain why D isnt OA?

The most relevant answers are B and D as Gnpth pointed out. What helped me to spot the right one is the semicolon that divides the the last two clauses. A semicolon, among other functions, join two related independent clauses of equal emphasis; this helped me identify that the last sentence is just statement that adds information to the real focal point of the passage and that it is not the focal point itself.

When I am down to two answer choices I honestly seek to spot any detail that can eventually be helpful. In this particular case that semicolon is what "did" for me.
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The missing link is between the "Network's advertisement" and the "advertisement favored by the Program's producers. When the author states that the "network's advertisement" was grossly misinterpreted and would not attract the right crowd he is assuming that the other advertisement would attract the right crowd."E" is not an assumption at all. It could be an additional fact .
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The television network's advertisement for its new medical drama grossly misrepresents what that program is like. Thus, it will not as effectively attract the sort of viewers likely to continue watching the program as would the advertisement that the program's producers favored; people who tune in to the first episode based on false expectations will be unlikely to watch subsequent episodes.

The argument relies on which one of the following assumptions?


A. Most viewers who tune in to the first episode of the program will do so because of the network's advertisement for the program.

B. The advertisement that the program's producers favored would not have grossly misrepresented what the program would be like.

C. Most people who tune in to the first episode of the program and become loyal viewers will not have tuned in to the first episode as a result of the network's advertisement for the program.

D. If the advertisement that the program's producers favored were used instead of the network's advertisement, almost all of the viewers who tuned in to the first episode would tune in to subsequent episodes as well.

E. Most people who become loyal viewers of a program do not miss the program's first episode.

Premise:
People who tune in to the first episode based on false expectations will be unlikely to watch subsequent episodes.
Conclusion:
The advertisement favored by the program's producers would more effectively attract the sort of viewers likely to continue watching the program.

Apply the NEGATION TEST.
When the correct answer is negated, the conclusion will be invalidated.

B, negated:
The advertisement that the program's producers favored would have grossly misrepresented what the program would be like.
Implication:
People who tune into the program would have FALSE EXPECTATIONS.
According to the premise, people with false expectations are unlikely to watch subsequent episodes -- invalidating the conclusion that the producers' ad would attract the sort of viewers likely to continue watching the program.
Since the negation of B invalidates the conclusion, B is an ASSUMPTION: a statement that MUST BE TRUE for the conclusion to hold.

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Wow, I spent so much time analyzing this question as it seriously knocked me off. I got it wrong numerous times and spent like a lifetime analyzing the prompt.

Only when I realized that the prompt compares two different sets of ads i.e TV network's and Producer's. Then the question becomes so easy.

Great question!!! This is how GMAT tricks you lol.
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