Hi there,
I really don´t know how to read this graph. I am going to take 1 group (“early in campaign”) to explain how I think it should be read. Would someone please check whether my reasoning is correct?“Early in the campaign”, there were 4 types of people:
- those who have a level 1 of exposure to tv campaign news coverage
- those who have a level 2 of exposure to tv campaign news coverage
- those who have a level 3 of exposure to tv campaign news coverage
- those who have a level 4 of exposure to tv campaign news coverage
- 65% of those who have a level 1 of exposure “early in the campaign” considered changing their vote during the campaign. Likewise, 35% of this group didn´t consider so.
- 55% of those who have a level 2 of exposure “early in the campaign” considered changing their vote during the campaign. Likewise, 45% of this group didn´t consider so.
- 49% of those who have a level 3 of exposure “early in the campaign” considered changing their vote during the campaign. Likewise, 51% of this group didn´t consider so.
- 40% of those who have a level 4 of exposure “early in the campaign” considered changing their vote during the campaign. Likewise, 60% of this group didn´t consider so.
This reasoning should be repeated with the remaining 3 groups:
- long before election day
- before campaign
- on/near election day
- All this information is presented in relative values (percentages).
- All percentages are taken not only from within each particular group (“early in campaign”) but also within each particular subgroup (“early in campaign” & “exposure 1”).
- We have absolutely no idea what group is larger/smaller (“early in campaign” vs. “before campaign”)
- We have absolutely no idea what subgroup is larger/smaller (“early in campaign & exposure 1” vs. “early in campaign & exposure 2”)
Why this can be counterintuitive: because the x-axis doesn´t represent time.
One thing: I am perfectly aware that in order to answer this type of question, one should be “question-based” and not “prompt-based”. In other words, there are a lot of irrelevant data and we surely don´t need that much info to answer this particular question.However, I want to make sure I know how to read this graph since I´ve seen this type in other occasions!!
Would you help me?
Thanks!!