A billboard company executive recently announced an increase in its billboard rental rates by 5 to 10 percent next year over rates this year and expects other billboard companies to follow suit. The executive argued that despite this increase, advertisers will continue to profit from billboard advertising, and so billboard rentals will be no harder to secure than this year.
Which one of the following, if true, would most support the billboard company's executive's argument?a) The number of billboards leased by providers of services is increasing, while the number of billboards leased by products is decreasing.
b) Most costs of production and distribution of services typically advertised on billboards are expected to rise 2 to 5 percent in the next year.
c) Next year billboard leases will no longer be available for periods shorter than nine months.
d) A recent survey has shown that the average number of people commuting in their own cars along routes with billboards is increasing at the rate of 2 percent every three months
e) The method of estimating the traffic passing a particular billboard will change next year.
Source: McGraw Hill LSAT