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Bunuel
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First, let's calculate how many arrangements can we have on a single row of 3 seats.

6!/3!=120

Now, let's remove from the total all the arrangements we don't like, i.e. both member of one couple seating in the same row. Calling the couples like A1 & A2, B1 & B2, C1 & C2, we have:

A1,A2,X
A1,X,A2
X,A1,A2
X,A2,A1
A2,X,A1
A2,A1,X

3!=6 arrangements

X can be either B1, B2, C1 or C2, meaning that we have 6*4=24 unwanted arrangements for what concern couple A.

Doing the same for couple B and couple C, we have a total of 24*3=72 unwanted arrangements. Or, in other words, 120-72=48 arrangements on the first row which can be acceptable.

Now let's look at the second row. The number of acceptable arrangements here it's again 48 but this time we have to look who is seating in the first row! If 3 members are seating in the first row, the other 3 must seat in the second, this already eliminate many arrangements from the initial 48. Let's assume in the first row A1, B1 and C1 are seating in the order just written; it turns that in the second row A2, B2 and C2 are seating and all we have to do is calculate the acceptable arrangements of only these 3 members. Jotting down the possibilities, it turns that there are only 2 acceptable arrangements:

A1 B1 C1
B2 C2 A2

&

A1 B1 C1
C2 A2 B2

You can easily verify that this applies for each arrangements on the first row.

Hence, the answer is 48*2=96, option B.
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Bunuel
Three couples are seated in two rows of three seats. If no row or column of seats contains both members of a couple, how many possible arrangements are there?

A. 48
B. 96
C. 128
D. 192
E. 288

So I did not solve it all the way but took a calculated guess.
So the first thing, first person can sit anywhere. which means 6 ways. Answer has to be multiple of 6. Unfortunately only C is gone.
When you try to make next few people sit you realize you have restricted options available (only 2). So when you realize the answer wont be as big as 192. So you are down to A and B. I selected B and it was the right choice.

Now, when you solve it all the way you work out possible arrangements are 6*2*2*2*2=96. Hence B
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Say 3 couples be AB, CD, EF

A can sit in 6C1 ways, correspondingly B can sit in 2 ways.

Now C can sit in 4C1 ways, correspondingly D can sit in one way.

E can sit in 2 ways, correspondingly F in one way

Total arrangements= 6C1*2*4C1*1*2C1*1= 96

Posted from my mobile device
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Three couples are seated in two rows of three seats.

If no row or column of seats contains both members of a couple, how many possible arrangements are there?

_1__ __2_ __3_
_4__ _5__ _6__

Let three couples be denoted as M1, F1, M2, F2, M3, F3; where M->Male, F->Female and 1-3 represent couple number.

Options for 1st seat = 6
Options for 2nd seat = 4 - > Since 1 option is eliminated
Options for 3rd seat = 2 - > Since 2 options are eliminated
Options for 4th seat = 2 - > Since 1 option is eliminated
Options for 5th seat = 1 - > Since 1 option is eliminated
Options for 6th seat = 1

Total number of possible arrangements = 6*4*2*2 = 96

IMO B
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