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The Core Conflict:
The advertiser claims: "It's true, so it cannot be deceptive."
The consumer advocate disagrees. Let's see why.

Breaking Down the Ad's Trick:
The ad states: "gram for gram, refined sugar is no more fattening than fruit sugars."

This is technically true - sugar is sugar, chemically speaking.

But here's the trap: What conclusion will readers draw?

"Oh, chocolate pies aren't that fattening!"

This is FALSE - because a single chocolate pie contains vastly more sugar than a serving of fruit. The "gram for gram" comparison is meaningless when serving sizes differ enormously.

What Principle Do We Need?
We need a principle that says: True statements CAN still be deceptive under certain conditions.

This would support the advocate and defeat the advertiser's "but it's true!" defense.

Why Answer E Works:

(E) states: "A true statement should be regarded as deceptive if it is made with the expectation that people will draw a false conclusion from it."

This is exactly what the ad does:
- True statement? Yes (sugar is sugar, gram for gram)
- Expectation of false conclusion? Yes (readers will think chocolate pies aren't fattening)
- Therefore: Deceptive

Why Other Answers Fail:

(A) Just says deception is wrong - doesn't establish that THIS ad is deceptive

(B) Common mistake - This actually helps the advertiser by requiring the speaker to believe the statement is false. The advertiser believes it's true!

(C) Says partial information isn't "necessarily" deceptive - weakens the advocate's position

(D) About making people think a true statement is false - completely different scenario

Answer: E
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