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10 May 2021, 05:00
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Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
55%
(hard)
Question Stats:
48% (01:12) correct
52%
(01:19)
wrong
based on 372
sessions
History
Date
Time
Result
Not Attempted Yet
An advertising agency, in its first campaign, used an animal character as a mascot for a breakfast cereal targeted at children. In an analysis of the campaign, it was found that the image of the animal was a major influence on the excellent sales that the product created. Faced with its next challenge - creating a campaign for a women's fashion chain - the agency would be well-advised to repeat its previous tactics.
The argument is flawed primarily because the author
A. suggests a plan of action that has not been verified in any previous trial
B. draws a conclusion on the basis of the success of a previous methodology
C. relies on a false analogy to form a recommendation
D. does not provide detailed findings of the analysis
E. does not consider the market influence of campaigns created by competing agencies
The argument is flawed primarily because the author
A. suggests a plan of action that has not been verified in any previous trial
B. draws a conclusion on the basis of the success of a previous methodology
C. relies on a false analogy to form a recommendation
D. does not provide detailed findings of the analysis
E. does not consider the market influence of campaigns created by competing agencies
15 May 2021, 06:00
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OFFICIAL EXPLANATION
An advertising agency, in its first campaign, used an animal character as a mascot for a breakfast cereal targeted at children. In an analysis of the campaign, it was found that the image of the animal was a major influence on the excellent sales that the product created. Faced with its next challenge - creating a campaign for a women's fashion chain - the agency would be well-advised to repeat its previous tactics.
The argument is flawed primarily because the author
A. suggests a plan of action that has not been verified in any previous trial
Incorrect.
This is an Argument Flaw question. You are required to locate the inherent flaw in the argument's conclusion or its underlying assumption. In this argument, sentences 1 and 2 are premises, citing facts. The last sentence makes a recommendation (notice the phrase would be well-advised) so it's the conclusion:
- Premise A: in its first campaign, an advertising agency used an animal character for a children's breakfast cereal
+
Premise B: the animal character led to the product's success
+
Premise C: the agency's next campaign is for a fashion chain
≠
Conclusion: the agency should use an animal character again
The plan of action is the use of an animal character in an advertising campaign. This answer choice is incorrect because the use of an animal character has been verified - it was used in the breakfast cereal campaign, and produced good results.
B. draws a conclusion on the basis of the success of a previous methodology
Incorrect.
If a certain method works for solving a particular problem, there is no reason why not to use it again. However, reusing a successful method requires that the same conditions apply. Do the same conditions apply in both the first and the second campaigns in this argument?
C. relies on a false analogy to form a recommendation
An analogy should be formed when comparing similar events. In this argument, the author creates an analogy between a campaign aimed at children and a campaign aimed at women. It is illogical to suggest the use of a particular advertising strategy for a women's fashion chain based on the fact that it worked for a children's product.
D. does not provide detailed findings of the analysis
Incorrect.
This is an Argument Flaw question. You are required to locate the inherent flaw in the argument's conclusion or its underlying assumption. In this argument, sentences 1 and 2 are premises, citing facts. The last sentence makes a recommendation (notice the phrase would be well-advised) so it's the conclusion:
Premise A: in its first campaign, an advertising agency used an animal character for a children's breakfast cereal
+
Premise B: the animal character led to the product's success
+
Premise C: the agency's next campaign is for a fashion chain
≠
Conclusion: the agency should use an animal character again
The second premise tells us that the campaign using the animal character was successful. We do not need any other information or detailed findings about how this success was calculated.
E. does not consider the market influence of campaigns created by competing agencies
Incorrect.
Although the argument does not include the influence of competing agencies, this cannot be considered a flaw. It may be beneficial to refer to what other agencies are doing, but this would only be an added bonus to the formation of an advertising strategy - it is not vital in this argument. Remember, you should be looking for an actual mistake, or flaw, in the author's thinking.
General Discussion
12 May 2021, 07:13
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A. suggests a plan of action that has not been verified in any previous trial
The plan worked in a previous trial, but does not mean that it will work with all campaigns
B. draws a conclusion on the basis of the success of a previous methodology
could be
C. relies on a false analogy to form a recommendation
it is not a false analogy. is a wrong analogy
D. does not provide detailed findings of the analysis
could be
E. does not consider the market influence of campaigns created by competing agencies
the argument does not talk of other agencies
Im betwwen B and D, but I feel B is most accurate, because if something worked for the campaign of a prodcut, does not mean that would work for a different type of product.
The plan worked in a previous trial, but does not mean that it will work with all campaigns
B. draws a conclusion on the basis of the success of a previous methodology
could be
C. relies on a false analogy to form a recommendation
it is not a false analogy. is a wrong analogy
D. does not provide detailed findings of the analysis
could be
E. does not consider the market influence of campaigns created by competing agencies
the argument does not talk of other agencies
Im betwwen B and D, but I feel B is most accurate, because if something worked for the campaign of a prodcut, does not mean that would work for a different type of product.
