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Vikramaditya00
Why not E, E option directly mentions the how changes in market structure (Mergers & Acquitions) impact customers as well as the Industry.
­Yeah, I too went with E but I think C captures more about the tradeoff
than E
 ­
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Can someone please explain why E is not the correct answer for this.
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Sorry about the delay in addressing the E)
I will expand the explanation for incorrect answer choices.

The discussion of market consolidation in the airline industry primarily illustrates:
E. How changes in market structure can impact both industry practices and consumer experiences.

The reasons E is wrong:­
  • The market consolidation and market structure are not exactly the same. This would not make the choice wrong but suspect only (minor reason)
  • This choice is very broad - it is very high level - it has no specifics (impact industry practices and consumer experiences). It does not talk about whether these are positive or negative or what they are, so this choice has the scope that is too broad when C is much more specific. (major reason). This would also not make the choice automatically wrong - it would only be wrong if there is a better scoped answer such as C. 
  • Finally, it talks about user experiences. Higher prices and user experiences are not exactly the same. User experience may be constant but price may be different.  This choice forces you to assume and somehow equate experience and higher prices or experience and consolidation (neither was mentioned in the passage). There is nothing that says customers will have a bad experience if prices go up - they may get a better experience as there will be fewer passengers.  (major reason). 
­
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I like the solution - it’s helpful.
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