Events & Promotions
|
|
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.
Customized
for You
Track
Your Progress
Practice
Pays
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Apr 1612:00 PM EDT
-11:59 PM EDT
You’re first to know: Save $200 on GMAT prep starting tomorrow, 4/13. Get 6 official practice tests and study with real questions. Be ready to save!
Apr 2610:00 AM EDT
-11:00 AM EDT
The Target Test Prep course represents a quantum leap forward in GMAT preparation, a radical reinterpretation of the way that students should study. Try before you buy with a 5-day, full-access trial of the course for FREE!
Apr 2711:00 AM EDT
-12:00 PM EDT
Prefer video-based learning? The Target Test Prep OnDemand course is a one-of-a-kind video masterclass featuring 400 hours of lecture-style teaching by Scott Woodbury-Stewart, founder of Target Test Prep and one of the most accomplished GMAT instructors
Apr 2808:00 AM PDT
-11:00 AM PDT
Whether you are just beginning your MBA journey or fine-tuning your path to a 700+ score, GMAT Day is designed to give you a competitive edge.
03 Apr 2024, 22:14
Kudos
Bookmarks
A
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
55%
(hard)
Question Stats:
63% (01:29) correct
37%
(01:44)
wrong
based on 1143
sessions
History
Date
Time
Result
Not Attempted Yet
In an attempt to increase store traffic and profits, a department store conducted a survey of shoppers to determine what factors most influence their decisions on where to shop. Shoppers were asked to rank six factors: product selection, aisle width, customer service, pricing, fitting rooms, and return policy. Nearly 70 percent of the shoppers ranked fitting rooms as the number one issue. Therefore, the store doubled its number of fitting rooms by dividing each of its existing fitting rooms in half. Within a month of remodeling, store traffic and profits decreased significantly.
The information above most strongly supports which of the following explanations of why the store's response to the survey failed to increase store traffic and profits?
A) The survey was not specific enough.
B) There are other factors important to shoppers, not involving the six factors mentioned, that the survey failed to include.
C) The store did not create a sufficient number of new fitting rooms.
D) Survey respondents were untruthful or mistaken in their answers.
E) Not enough people were surveyed.
The information above most strongly supports which of the following explanations of why the store's response to the survey failed to increase store traffic and profits?
A) The survey was not specific enough.
B) There are other factors important to shoppers, not involving the six factors mentioned, that the survey failed to include.
C) The store did not create a sufficient number of new fitting rooms.
D) Survey respondents were untruthful or mistaken in their answers.
E) Not enough people were surveyed.
Using official mocks already?
Add GMAT Club Tests for harder practice, analytics, and explanations without overlapping Official Guide or official mock questions.
Try it now →
Updated on: 22 Sep 2024, 05:44
Originally posted by MartyMurray on 05 May 2024, 15:34.
Last edited by MartyMurray on 22 Sep 2024, 05:44, edited 1 time in total.
Last edited by MartyMurray on 22 Sep 2024, 05:44, edited 1 time in total.
Kudos
Bookmarks
In an attempt to increase store traffic and profits, a department store conducted a survey of shoppers to determine what factors most influence their decisions on where to shop. Shoppers were asked to rank six factors: product selection, aisle width, customer service, pricing, fitting rooms, and return policy. Nearly 70 percent of the shoppers ranked fitting rooms as the number one issue. Therefore, the store doubled its number of fitting rooms by dividing each of its existing fitting rooms in half. Within a month of remodeling, store traffic and profits decreased significantly.
The passage presents a situation involving a surprising outcome: after the store took steps to address "the number one issue" cited by shoppers, "fitting rooms," traffic and profits decreased.
The information above most strongly supports which of the following explanations of why the store's response to the survey failed to increase store traffic and profits?
This is a Paradox or Best Explains question, and the correct answer will be the one that best explains why the outcome of the remodeling was not the one expected.
A) The survey was not specific enough.
This choice is interesting.
According to the passage, the factor in the survey that was ranked most important by most shoppers was "fitting rooms."
An issue that we an notice is that "fitting rooms" doesn't indicate much. What does "fitting rooms" mean? Does it mean that shoppers want more fitting rooms? Bigger fitting rooms? Easier access to fitting rooms? More time in fitting rooms? The survey doesn't indicate anything specific about fitting rooms.
Then, after the survey was conducted, the store made two changes to fitting rooms with only the information that "fitting rooms" is an important factor: it added fitting rooms and made the fitting rooms smaller.
Of course, it could be that the survey respondents weren't indicating that they like there to be many fitting rooms. Their point could even could have been that they like large fitting rooms, but without such specific information, the store added to and shrank the fitting rooms, a move that backfired.
So, it's logical that the reason for the surprising outcome is that the survey was not specific enough.
Keep.
B) There are other factors important to shoppers, not involving the six factors mentioned, that the survey failed to include.
The store's response did involve a factor, "fitting rooms," that most shoppers indicated influences their decisions regarding whether to shop.
Also, the store's response did not involve any change in "other factors" that could have made the store worse for shoppers. It involved only a change to the fitting rooms.
So, since the store did change something that matters to shoppers and didn't change anything else, the response could have been expected to result in an increase in store traffic and profits regardless of whether there are other factors that are important to shoppers.
Eliminate.
C) The store did not create a sufficient number of new fitting rooms.
Not creating a sufficient number of new fitting rooms would not explain why the store's response failed to increase store traffic and profits.
After all, creating even some new fitting rooms would theoretically be an improvement.
Eliminate.
D) Survey respondents were untruthful or mistaken in their answers.
The survey asked shoppers to rank factors in order of importance.
So, even if the respondents weren't truthful, they just ranked the factors out of order. In other words, they indicated that fitting rooms were important when in reality they were not.
OK, great. So, in that case, fitting rooms are not as important as they said. So, why then would traffic and profits have decreased when the fitting rooms were changed?
In a way, this choice, if true, would deepen the mystery rather than help to explain what occurred.
Eliminate.
E) Not enough people were surveyed.
If not enough people were surveyed, the store may have gotten inaccurate information regarding what most shoppers consider most important.
All the same, adding fitting rooms could have been expected to result in a least some increase in traffic and profits if fitting rooms are very important to at least some customers.
Eliminate.
Correct answer: A
The passage presents a situation involving a surprising outcome: after the store took steps to address "the number one issue" cited by shoppers, "fitting rooms," traffic and profits decreased.
The information above most strongly supports which of the following explanations of why the store's response to the survey failed to increase store traffic and profits?
This is a Paradox or Best Explains question, and the correct answer will be the one that best explains why the outcome of the remodeling was not the one expected.
A) The survey was not specific enough.
This choice is interesting.
According to the passage, the factor in the survey that was ranked most important by most shoppers was "fitting rooms."
An issue that we an notice is that "fitting rooms" doesn't indicate much. What does "fitting rooms" mean? Does it mean that shoppers want more fitting rooms? Bigger fitting rooms? Easier access to fitting rooms? More time in fitting rooms? The survey doesn't indicate anything specific about fitting rooms.
Then, after the survey was conducted, the store made two changes to fitting rooms with only the information that "fitting rooms" is an important factor: it added fitting rooms and made the fitting rooms smaller.
Of course, it could be that the survey respondents weren't indicating that they like there to be many fitting rooms. Their point could even could have been that they like large fitting rooms, but without such specific information, the store added to and shrank the fitting rooms, a move that backfired.
So, it's logical that the reason for the surprising outcome is that the survey was not specific enough.
Keep.
B) There are other factors important to shoppers, not involving the six factors mentioned, that the survey failed to include.
The store's response did involve a factor, "fitting rooms," that most shoppers indicated influences their decisions regarding whether to shop.
Also, the store's response did not involve any change in "other factors" that could have made the store worse for shoppers. It involved only a change to the fitting rooms.
So, since the store did change something that matters to shoppers and didn't change anything else, the response could have been expected to result in an increase in store traffic and profits regardless of whether there are other factors that are important to shoppers.
Eliminate.
C) The store did not create a sufficient number of new fitting rooms.
Not creating a sufficient number of new fitting rooms would not explain why the store's response failed to increase store traffic and profits.
After all, creating even some new fitting rooms would theoretically be an improvement.
Eliminate.
D) Survey respondents were untruthful or mistaken in their answers.
The survey asked shoppers to rank factors in order of importance.
So, even if the respondents weren't truthful, they just ranked the factors out of order. In other words, they indicated that fitting rooms were important when in reality they were not.
OK, great. So, in that case, fitting rooms are not as important as they said. So, why then would traffic and profits have decreased when the fitting rooms were changed?
In a way, this choice, if true, would deepen the mystery rather than help to explain what occurred.
Eliminate.
E) Not enough people were surveyed.
If not enough people were surveyed, the store may have gotten inaccurate information regarding what most shoppers consider most important.
All the same, adding fitting rooms could have been expected to result in a least some increase in traffic and profits if fitting rooms are very important to at least some customers.
Eliminate.
Correct answer: A
General Discussion
06 Apr 2024, 05:45
Kudos
Bookmarks
Could someone pls explain the OA here. I was confused between A and E
