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13 Jun 2025, 00:45
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Difficulty:
55%
(hard)
Question Stats:
62% (01:44) correct
38%
(01:53)
wrong
based on 321
sessions
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Not Attempted Yet
Customer reviews are becoming a fixture on retail and consumer brand websites, with over 70% of retailers planning to feature them by the end of the year. The accelerated adoption of customer reviews indicates a more enlightened approach to handling negative comments, that is, the acknowledgment that occasional negative reviews do not hurt sales.
Under which of the following conditions is the above strategy likely to backfire?
(A) The quality of the product in question is so poor that a customer is not likely to buy it in the first place.
(B) There are frequent negative reviews for a product.
(C) The 20% of the retailers who do not launch this feature decide to offer huge discounts on their products.
(D) The customers of a product never come to know about the existence of this feature on the product website.
(E) It costs retailers a considerable sum of money to implement this feature on their respective websites.
Under which of the following conditions is the above strategy likely to backfire?
(A) The quality of the product in question is so poor that a customer is not likely to buy it in the first place.
(B) There are frequent negative reviews for a product.
(C) The 20% of the retailers who do not launch this feature decide to offer huge discounts on their products.
(D) The customers of a product never come to know about the existence of this feature on the product website.
(E) It costs retailers a considerable sum of money to implement this feature on their respective websites.
15 Jun 2025, 06:04
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The question stem asks the condition when the plan is going to backfire.
Opt D suggests that customer wont get to know the feature so the plan remains unaffected, as per sales are concerned.
Opt B, on the other hand creates a scenario where more -ve comments start coming on website and hence there is a strong possibility of sales decreasing instead of its prethought outcome - sales increasing. Hence this plan is going to backfire on the brand.
Opt D suggests that customer wont get to know the feature so the plan remains unaffected, as per sales are concerned.
Opt B, on the other hand creates a scenario where more -ve comments start coming on website and hence there is a strong possibility of sales decreasing instead of its prethought outcome - sales increasing. Hence this plan is going to backfire on the brand.
okHedwig
